Show Day #4 - Monday January 23rd

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Delivered to your inbox each morning, Show-Day Exhibitor News features daily updates of what's happening during the 10 days of the show.

Opening Weekend Attendance Update

The 65th Toronto International Boat Show opened with a new format, called First Look Friday: Marine Trade, Media & Public Preview Day. Thank you to all exhibitors for being ready on opening day!

We received a significant amount of positive feedback on the change for the opening Friday, thank you! Many Exhibitors have communicated to us that they preferred this format by far, that it was better across the board, very strong attendance with serious consumers, good retail, and not a socializing focus.

Several exhibitors have commented they are expecting the Friday attendance to be higher than the 2020 show – but it wasn’t! The Friday attendance was 3,008 this year, versus 3,117 on the Friday in 2020.

Saturday and Sunday Attendance Increases are in Double Digits!

Saturday’s attendance was up 36% compared to the 2020 Show. There were 13,489 attendees on Saturday, versus 9,893 in 2020. Saturday’s attendance was 7% higher than the 5-year average (2016-2020).

Sunday’s attendance was up 12% compared to the 2020 Show. There were 9,253 attendees, versus 8,264 in 2020. Sunday’s attendance was 4% less than the 5-year average.

We will keep you updated every couple of days, as we know exhibitors like to get a sense of attendance patterns. We are a small team, producing North America's Largest Indoor Boat Show. During show days we are busy from morning until night, looking after the needs for thousands of attendees and exhibitors, combined with the special event areas and over 300 seminars and work shops.

We appreciate your understanding that we prioritize the urgent needs throughout the show, followed by administrative and attendance calculations (which are complex, due to more than 40 ticket categories, promotions, electronic, box office, multi-day calculations, etc.).

For your information: Canadian Boat Shows utilizes a system of counting each ticket once. We ensure that each person/ticket is counted one time only. This is unlike events that utilize a turn style system, that often counts consumers and exhibitors’ multiple times each day.

Final attendance is determined by counting each paid admission ticket at the box office, e-ticket, exhibitor guest ticket, complimentary ticket, exhibitor badge, marine trade badge and children.

We hope you are pleased with your results so far!

BUY / Sell-A-Boat & WIN $100

CONGRATULATIONS to...

Our Sunday Winner

Nicolos Roy from

Legend Boats who won $100

Nicolos sold a boat and entered a ballot into the 2023 Buy/Sell a Boat & WIN program and his ballot was drawn. Today's winner will be announced in the next days newsletter.

On Sunday 45 Boats Sold by dealers who submitted ballots.

Thank you to RBC, the 2023 sponsor of the BUY a Boat & WIN program.

The Official Digital Show Guide Directs Consumers To You

Attendees use the print and digital version of the OFFICIAL BOAT SHOW GUIDE to start planning their visit and shopping!

Then when they arrive at the boat show, they pick up a complimentary print copy, available at all entrances and information booths.

Featuring show maps, seminars, event schedules, exhibitor & product search information, the show guide is also a great tool for future reference.

VIEW DIGITAL SHOW GUIDE

The 2023 Toronto International Boat Show Guide is published by Canadian Yachting Media, a division of Kerrwil Media Limited.

Missing Pallet of Magazines

During move-in a pallet with shrink-wrapped boxes filled with the current edition of Great Lake Scuttlebutt Magazines were brought into the venue and are missing.

If any exhibitors knows the location of this pallet, please call John Derlis at 905-951-4050. Thank you!

Tuesday Shuttle Buses for NMMA Industry Breakfast

Shuttle buses from the Sheraton and the Westin will start at 8:00am Tuesday, January 24th.to accommodate those attending the NMMA Canada Industry Breakfast.

Special Thanks to our Show Bag Sponsors

Thank you to Yamaha and MD Marine Insurance, sponsors of the complimentary, reusable bags show-goers receive as they enter the boat show.

Move-Out Rules & Guidelines

Although we have a week remaining in the show, we need to begin preliminary plans for move-out.

SAFETY GUIDELINES:

Reminder: Health & Safety Regulations are the same during move-out as they were during move-in.

Storage crates will be returned to your exhibit space by Monday, January 30, at 8am.

On Monday, January 30, all exhibitors report to the staging yard for a vehicle window card and building access.

Main Hall access is restricted during move-out - not all doors are open.

Freight-free aisles will be maintained.

There is limited access to the show floor; you are encouraged to bring a dolly to the show to transport materials.

Personal protective equipment must be worn - particularly when accessing high-activity zones (safety shoes, hard hats, fall-arrest equipment).

CRANES & FORKLIFTS:

If you need a crane or forklift to help lift boats, please CLICK HERE to download the request form, complete it, and return it to the Show Office (Salon 103) by 9pm this Wednesday, January 25th, so we can begin creating the schedule. Printed forms are available at the Show Office for those who do not have access to a printer.

If we don't receive a crane service form from you, we will assume you do not require assistance from the show's equipment.

It's important that exhibitors adhere to target times for move-out, as it is vital to getting everyone out on deadline. There will be a full move-out on Sunday evening with the majority of booth exhibitors leaving between 6 and 9pm.

On Friday, boat exhibitors will receive specific target times for their move-out, with designated crane and forklift times for their boats.

Many boat companies located near the roll-up doors will be given target times for Sunday's move-out. This is necessary in order to get the cranes into the building to begin lifting boats Monday at 8am sharp!

The Industry Building and East Annex must be completely vacated by 6pm, Monday; and the Main Hall, by 6pm, Tuesday.

If you have questions regarding move-out, please leave a message at the Show Office for move-out coordinator Shawn McConnell (416-574-9826), who will come by your display to talk to you.