PPC Advises Penrod on Growth Financing

Promontory Point Capital is excited to announce another one of our firm's recent client successes.

Milwaukee-based Penrod has established itself as one of the Health and Life Science industry’s most reputable Salesforce solution providers. As a Salesforce Platinum Consulting Partner, Penrod serves an expanding nationwide audience of medical device companies, healthcare providers, pharmaceutical companies, laboratories, and specialty healthcare clinics that require CRM technology solutions to better manage customer account management and patient engagement. The Company’s Salesforce expertise is supported by more than 25 different Salesforce certifications in a variety of disciplines including Administrator, Sales Cloud Consultant, Service Cloud Consultant, Platform Developer, and Platform App Builder, amongst numerous others.

Since becoming a pure-play Salesforce-only provider in 2014, Penrod experienced year after year revenue and employee growth reinforcing the Company’s leading position within the Health and Life Science software sector. As Penrod contemplated options for its next phase of growth, the Company's law firm made an introduction to Promontory Point Capital. PPC’s engagement included advising Penrod on its growth & financing options, which resulted in the Company closing an institutional investment round led by a Midwest-based Family Office with co-investment provided by Salesforce Ventures. This financing initiative, which closed during the 4^th quarter of 2021, represented another successful Done Deal for Promontory Point Capital.

Promontory Point Capital is a Milwaukee-based investment banking firm focused on the needs of Midwestern privately-held businesses. Since being formed in 2004, our firm has led over 150 client engagements including the evaluation of business sale and recapitalization options, the arrangement of debt and equity financing, and the planning and execution of growth strategies involving acquisitions, mergers, and joint ventures. Many inquiries to Promontory Point Capital include business objectives encompassing:

Ownership Planning, including Transition & Liquidity Goals: We are frequently introduced to owners or senior management teams when owners are interested in learning about their options involving a potential sale of all or a portion of their business. We have arranged transactions involving strategic partners, private equity firms, ESOPs, management buyouts, and other types of shareholder “recaps” including both minority and majority recapitalizations.

Financing, Refinancing, & Debt Restructuring: A company may have either short-term or long-term funding needs that are beyond the comfort zone of its existing senior bank lender. PPC arranges capital for companies including senior bank debt, non-bank debt, subordinated debt, sale-leaseback, and other forms of institutional funding to fund growth, acquisitions, shareholder redemptions, management buyouts, and other corporate purposes.

Strategic Growth/M&A: A company may have an interest in growing and expanding by acquisition or strategic joint venture and wish to have an initial conversation regarding their strategic growth objectives.

We welcome your confidential inquiry and encourage you to visit our firm's new website at

www.promontorypointcapital.com for more information on our organization's capabilities and numerous other client successes.