To lead off the new year, I'd like to share with you an article from Entrepreneur.com about ways to create a more meaningful customer experience for your business...enjoy!
Cheers, JR
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The Crucial Business Strategy All Leaders Must Master to Be Successful
by Shaan Rais
Can you feel it? The tides of the workplace norm are quickly shifting. Which side are you on? Are you stuck in the past where traditional plug-and-play marketing methods are fading away as the revenue runs dry? Or are you sinking into your more empathetic side to support a lean team through every ebb and flow of the business world?
Melodramatic maybe, but true nonetheless. Without a doubt, the business market evolved, and the typical consumer avatar shifted in the past few years. No industry was safe from this drastic change.
Clients know they deserve more when it comes to the customer journey, and they're not afraid to keep searching until they find a company that is willing to make good on their investment. Right now, you need to ask yourself one simple question...Are you that company? Better yet, are you that leader?
The answer to these questions, among other factors, lies in your ability to empathize with both your clients and your team.
To create a meaningful customer experience, you have to know how to read people's nonverbal cues, understand their verbal language and see the world from their perspective — not just your own.
It takes a high level of emotional intelligence to truly comprehend what others are experiencing and then be able to adjust your words or actions accordingly. This is the empath's gift. Being an empath doesn't mean you are a pushover.
We both know you can't let others run over you if you desire to be a true titan of business. That being said, your team members need to know that when they come to you with concerns, you've got their back — always.
On the other hand, clients need to feel confident in your abilities from the start. They also need to know without a shadow of a doubt that you're always working on their behalf and in their best interest. When they feel this connection with you, they'll be much more likely to remain a customer for life.
