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MAB Interview:
Media Analyst Tanya Gordiienko in Ukraine
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Tanya Gordiienko is a media analyst for Ukraine’s Lede and is following the work of journalists covering the invasion. She spoke with MAB President Sam Klemet from Ukraine about what is happening, the role of broadcast journalists both in Ukraine and in the United States in covering the invasion, and how broadcasters here can help their counterparts in the Ukraine. Watch Here
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March 8 | 12:00 p.m.
Free Webinar: "Approaching Auto Dealers During These Historical Times: Find the Opportunities in Today's Unique Auto Environment" with John Tkac.
March 10
MAB Broadcast Excellence Awards Day
April 10
Deadline for 1st Quarter 2022 Issues and Programs Lists to be placed in each station's online public inspection file.
April 21 | 1:00 - 2:00 p.m.
Free Webinar: "5 Content Creation Tips That Capture Attention, Increase Interaction and Convert Engagement To Lasting Loyalty" with Lori Lewis.
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‘MAB Broadcast Excellence Awards Day’ is March 10
The 2021 Broadcast Excellence Award program received 939 entries from 77 stations across the state. On March 10, we’ll be announcing and celebrating all of the winning stations with 3 live award celebrations:
10:00 am – Public Radio & Television
1:00 pm – Commercial & Network Television
3:00 pm – Commercial & Network Radio
Watch the awards celebration at
We’re looking forward to celebrating YOU and the hard work your station has done over the past year.
Thank you to 2021 Broadcast Excellence Awards Sponsors:
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Missed the Media Show? You can Still Register to Watch the Sessions On-Demand!
MAB Members, and friends of the media industry, spent a fantastic 2 days learning new insights and growing their skill sets at the Digital Great Lakes Media Show. Sessions will be made available on-demand for 90 days for all registrants beginning next week.
If you would like access to the over 20 educational sessions from the event, you can register here. On-Demand access is $25 for MAB Members, and $35 for non-members.
#MABshow Highlights-We loved these discussions, and you will too!
Michigan Economic Outlook for Broadcasters
Terry Burns, Michigan Automobile Dealers Association & Brian Calley, Small Business Association of Michigan discussed their opinions and insights on what’s ahead for Michigan’s economy, and what trends broadcasters need to be aware of. We learned about major advertising budget cuts you should prepare for, and suggestions on how broadcasters can successfully retain some of their largest clients while new media outlets continue to enter the conversation.
The Health of Michigan: A Broadcaster’s Guide
MDHHS Director Elizabeth Hertel, along with several authoritative voices on health care in Michigan, discussed COVID-19 and its current impact in Michigan. Viewers gained insight on information shared from health authorities, and best practices to follow when collecting data from health systems and government departments. The panel discussion was a highlight of the Digital Great Lakes Media Show and we thank all panelists for participating in this important discussion!
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#MABshow Sponsor Sit Down |
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MAB President Sam Klemet sits down with Paul Jacobs, Vice President and General Manager of Jacobs Media Strategies. Jacobs Media is a key supporter of local broadcasters and has been instrumental in helping the MAB move forward.
Watch the conversation here:.
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Thank you to all our 2022 Digital Great Lakes Media Show Sponsors |
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MAB Returns to Capitol Hill to Advocate for Broadcasters
By: Sam Klemet, MAB President and CEO
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Advocate. Educate. Celebrate. Those are the three primary missions of the Michigan Association of Broadcasters. And I’m proud to say, this week encompassed each of those pillars.
We educated members at the 2022 Digital Great Lakes Media Show which had more than 360 registrants and more than 40 speakers and we will celebrate our industry during the Broadcast Excellence Awards which debut next Thursday online.
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I was honored to be joined by MAB Board Chairman Scott Shigley of Liggett Communications in Washington D.C. this week during the annual NAB State Leadership Conference.
Scott and I had a chance to meet with four members of Congress in-person - Representatives Tim Walberg, Lisa McClain, Haley Stevens, and Dan Kildee - to share the work of Michigan broadcasters and talk about legislation that will ensure the strength of our industry moving forward. Read More
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LEGISLATIVE / REGULATORY UPDATES |
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Two Proposed FCC Fines Suggest Tougher Enforcement – $32,000 for EEO Paperwork Issues and $20,000 for Alleged Contest Rule Violations
By: David Oxenford, Wilkinson Barker Knauer LLP
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In the last week, the FCC issued proposed fines to two big radio companies for alleged violations of FCC requirements. One proposed fine was for apparent violations of the FCC’s EEO rules, and the other dealt with the obligations of broadcasters to disclose and follow rules for on-air contests. Read More
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Statewide Tornado Drill: Wednesday, March 23 |
Gov. Gretchen Whitmer has declared March 20-26 to be Michigan's Severe Weather Awareness Week. Broadcasters and Emergency Management partners statewide are encouraging Michiganders to conduct a statewide tornado drill at 1 p.m. ET Wednesday, March 23. Broadcaster participation will include a EAS Required Monthly Test at 1 p.m. Read More
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Eric O. Furseth Passes at 91 |
Eric O. Furseth, legendary Michigan radio personality and the voice for both MSU Athletics and Michigan High School Athletics, passed away this past Monday (2/28) in Traverse City. Read More
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WJR Raises Over $1.7 Million For Salvation Army |
Cumulus Media's WJR-AM (Detroit) raised $1,724,023 last week for The Salvation Army of Metro Detroit in the 35th Annual Bed & Bread Club Radiothon to combat hunger and homelessness. Read More
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Mark Sandstedt Named Market Manager at WMTE-FM |
45 North Media has announced that Mark Sandstedt has been appointed Market Manager of the company's WMTE-FM (Manistee). Sandstedt, who got his start in radio at WMTE-AM/WRRK-FM in Manistee, worked on-air and behind the scenes at several stations in Grand Rapids including WOOD-AM, WLAV-FM and WGRD-FM. Read More
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Port Huron's WPHM to Celebrate 75th Anniversary |
Liggett Communication's News/Talk/Sports 1380 WPHM will be celebrating a milestone anniversary this year. In March of 1947, the radio station originally known as WTTH was first issued a license from the Federal Communications Commission to broadcast on AM 1360 in Port Huron with 1,000 watts of power. Read More
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Chris Tyler Joins Midwest Communications' WWDK |
Midwest Communications has announced that Lansing radio vet Chris Tyler has joined the company's WWDK-FM. MWC Lansing Market Manager Mark Jaycox commented, "We're excited to have Chris on our team." Read More
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WILX Makes An Impact with Food Drive |
Gray Television's WILX-TV (Lansing) partnered with the Lansing Brewing Company, the Greater Lansing Food Bank and the South Michigan Food Bank to collect non-perishables during the last week of February. The campaign wrapped up on Friday (2/25). Read More
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Hillsdale Radio Group Announces Inaugural Summer BBQ Festival |
In an effort to bring more entertainment to the Hillsdale, Michigan community, WCSR-FM and its parent company, McKibbin Media Group, have announced that the radio station will host its first-ever WCSR Smoke Show event on Saturday, June 25. Read More
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Former WWJ-TV Engineer Peter Sockett To Be Honored by NAB |
Former Detroit SMPTE Section Manager and WWJ-TV Assistant Chief Engineer Peter Sockett will be honored at the upcoming NAB Show in Las Vegas. Sockett is currently Director of Engineering and Operations for North Carolina-based Capitol Broadcasting Company. Read More
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FREE WEBINAR: Approaching Auto Dealers During These Historical Times - Find the Opportunities in Today's Unique Auto Environment
Presented by John Tkac, LBS Auto Expert and Dealer Consultant
Tuesday, March 8, 2022 | 12:00 p.m. (Eastern)
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Many broadcasters have experienced extreme declines in auto revenue during the past year. Are there ways to increase your dealers’ spending with your traditional and digital promotions? John Tkac says the answer is a resounding “yes!” In this session, John will cover what has happened and where that money has gone.
How do we regain dealers' marketing dollars in the midst of their inventory challenges? How do we, as broadcasters, learn to think more like a dealer? Be one of the few ad sellers in your market who know these secrets and discover strategies to maximize your LOCAL auto ad share.
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Ask LBS
It is common to run into difficult selling situations in the field. Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals. They will give you a personalized response with real strategies for your specific situation!
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The BEST Program
The BEST Program is designed for sellers who are new to broadcast. Each weekday for 5 weeks, you will receive a special email containing 3 videos. In less than 30 minutes per day, your new sellers will have built up a solid foundation for a career in selling broadcast!
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Sales Ideas
Sometimes we just need a creative boost or an idea to take to a prospect tomorrow – or even today! The list contains 99 of the hundreds you can find on the site! Need a creative boost or some fresh ideas? This section of LBS is loaded with them!
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MABF Career Outreach Event, Possible EEO Credit for Participation:
Digital Speed Networking
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The MAB Foundation’s favorite event is back, and we want you to be a part of it!
Digital Speed Networking will be held on Friday, March 25 from 10:30 a.m. - 2:00 p.m.
Stations can register 2 representatives to participate in the event, which will automatically pair professionals with job seekers for 5 minutes at a time.
Participation is $200/Station. Learn more and register here. Don’t let this opportunity for possible EEO Credit pass! Stations can register through March 11. |
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The 2022 Student Awards will be Virtual, You Can Help Make it Great! |
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MICHIGAN STUDENT BROADCAST AWARDS LIVESTREAM APRIL 13 & 14
The Michigan Student Broadcast Award Winners will be announced in live videos on April 13 (Radio) and April 14 (Television). We'll have some fun, give away some prizes, and celebrate the winners!
The MAB Foundation is looking for volunteers to help present the online awards. If you're an on-air radio or television personality, we want to get you involved! Media students from across the state will LOVE seeing and hearing from familiar faces. If you're interested in creating a fantastic digital experience for the award winners, let us know! We also have sponsorship opportunities for giveaways, Station of the Year presentation, and more! Contact Rachel at krause@michmab.com or 517-484-7447 for details. |
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How to Spotlight Your Listeners Using Social Media
By: Seth Resler, Jacobs Media Strategies
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Many broadcasters struggle to consistently pump out digital content, in large part because we've all been asked to “do more with less” over the years. Meanwhile, the rise of new social networks has required that we not only produce audio content, but video, photographs and text as well. Broadcasters may be audio creators first, but they can no longer afford to be audio creators exclusively. Read More
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Have news to share? Send your press releases to newsletter editor Dan Kelley: dkelley@michmab.com
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Michigan Association of Broadcasters | 1-800-YOUR-MAB | MichMAB.com
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