Illinois SMP Kicks Off Year Long Multimedia Campaign

New Illinois Senior Medicare Patrol

Media Campaign

Good Morning,

The Illinois Senior Medicare Patrol is excited to announce that our new television public service announcement (PSA) in both English and Spanish, radio PSA in both English and Spanish, doctor’s office closed circuit television PSA, internet/banner advertisements and prescription bag monograph campaign has officially kicked off!

Since the campaign has started we have established more visibility of the SMP program which has generated more calls to the SMP Hotline. I have provided links below where you can access all of the television and radio PSAs. Feel free to share any of the video and radio spots on your social media along with any partners or beneficiaries.

Television PSA (English and Spanish)

Radio PSA (English and Spanish)

The 39-week television campaign began December 15, 2022. The SMP Medicare Fraud Prevention television PSAs are SpotTrac encoded for Nielson tracking. The 39-week radio campaign also began December 15, 2022 and has been distributed to opt-in stations in Illinois. You can find the television PSAs on Comcast networks and local television stations.

Distribution of the pharma monographs began on November 3, 2022. Over the past three months we have distributed over 100,000 monographs to over 275 pharmacies across the state of Illinois promoting our SMP message of Protect, Detect and Report.

The doctor's office PSA campaign was chosen to specifically target older adults in the waiting rooms of rheumatologists, cardiologists, and neurologists. This part of the campaign began on December 19, 2022 and will appear every 30 minutes, an estimated 16 times per day, per physician office while they are open.

The banner/internet ads will be used as part of an integrated targeted digital media campaign. The integrated digital ads will also feature pre-roll video clips taken from the television PSA (:15 and :30 versions) which will be placed before on-demand network news clips and reports for the qualified target audience. These ads are available upon request in both English and Spanish.

If anyone has any questions, feel free to reach out to me or if anyone outside your organization has questions, please give them my contact information (travis.trumitch@ageoptions.org/708-383-0258).

Best,

Travis Trumitch

Illinois Senior Medicare Patrol Coordinator

February, March and April 2023 Workshops

February 28, 2023 at 10:00 am – SMP presentation with BINGO

Roberts Park Fire Protection District (8611 S Roberts Rd. Justice, IL 60458)

March 10, 2023 at 10:00 am – SMP presentation with BINGO

Waukegan Township (411 S Lewis Ave. Waukegan, IL 60085)

March 11,2023 at 12:00 pm – Community Resources Fair

St. Paul Lutheran Church (6201 Vollmer Rd. Matteson, IL 60443)

March 18, 2023 at 10:00 am – Mobile DMV at Levy Senior Center

Levy Senior Citizens Center (300 Dodge Ave. Evanston, IL 60202)

March 23, 2023 at 2:00 pm – SMP presentation with BINGO

Cedar Village of Arlington Heights (320 W Campbell St. Arlington Heights, IL 60005)

March 28, 2023 at 2:00 pm – SMP presentation with BINGO

Flesh Becoming Word Church (18423 Stony Island Ave. Lansing, IL 60438)

March 31, 2023 at 2:00 pm – SMP presentation with BINGO

Summit Park District (5700 S Archer Rd. Summit, IL 60501)

April 5, 2023 at 10:00 am – SMP presentation with BINGO

Dolton Public Library (14037 Lincoln Ave. Dolton, IL 60419)

April 12, 2023 at 1:00 pm – SMP presentation with BINGO

Valley Kingdom Christian Academy (5217 149th St. Oak Forest, IL 60452)

April 19, 2023 at 11:00 am – SMP presentation with BINGO

Forest Park Public Library (7555 Jackson Blvd. Forest Park, IL 60130)

April 25, 2023 at 1:00 pm – SMP, Benefit Access and Health Screenings

with Alivio Medical

Blue Island Public Library (2433 York St. Blue Island, IL 60406)

Our bi-weekly Fraud Alerts are back! Please be on the lookout

for our next Fraud Alert on February 21, 2023.

Have a wonderful week!

Travis Trumitch

travis.trumitch@ageoptions.org

Please share this Fraud Alert with colleagues, consumers, or other professionals in your area. If you would like to sign up to receive the Fraud Alert directly, visit click here.

This project was supported, in part by grant number 90MPPG0036, from the U.S. Administration for Community Living, Department of Health and Human Services, Washington, D.C. 20201. Grantees undertaking projects under government sponsorship are encouraged to express freely their findings and conclusions. Points of view or opinions do not, therefore, necessarily represent official Administration for Community Living policy.

The Illinois SMP at AgeOptions partners with agencies across the state to empower and assist Medicare beneficiaries, their families, and caregivers to prevent, detect, and report health care fraud, errors, and abuse through outreach, counseling, and education.

Please share this Fraud Alert with colleagues, consumers, or other professionals in your area and visit our website to sign up for our Fraud Alert email list.

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