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Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 

1 May, 2023



Greetings from BBI! 2023 is rolling along! This edition of the Bryson Broadcasting International newsletter is designed to give you ideas for a successful year!

Happy Selling!

What are clients saying about us?

"I just wanted to say 'thank you' again for your monthly newsletters and teachings. We really appreciate everything you share with CHIR FM."

Dan Cole

Media Consultant

CHRI

A Little About Me

Pat 8717

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".


Pat has twice been named one of Radio Ink's Most Influential Women in Radio


RadioDays in Prague

The convention is back!

I went to RadioDays in Prague. No, not Prague, OK but Prague, Czech Republic. This was my first trip out of the U.S. since 2020. I was excited to see old friends, make new ones and catch up on the state of radio in Europe.


I haven't heard exact numbers for attendance, but the venue seemed full. Lifted travel restrictions made getting there easier. Prague was full of tourists: airports were busy. Planes were full. All good signs of a returning travel industry.


Now, to radio in Europe. This conference focused mostly on programming, promotions and podcasting. Europe has embraced podcasting even more than the U.S. has. But we shouldn't forget the originators of podcasts....that would be the radio announcers who have been creating content for decades.


But the most interesting, and a bit disconcerting, session was by Daniel Anstandig from Futuri. He demonstrated RadioGPT, which has taken AI to a new level. The session was full and you could tell the presenters present by the stunned looks on their faces as we exited. I know they were thinking, "What should my NEXT career be?"


Futuri has another product called TopicPulse. This software searches over 250 sources around a pre-determined geographic area and provides information to announcers so they can be topical and relevant. Now TopicPulse provides that information to AI announcers. Daniel's AI can provide up to 4 voices to create a morning show....all AI! His service can clone your present announcers' voices.


And the really scary thing is, if Daniel hadn't kept reminding the audience that they were listening to AI voices, you would have forgotten. They were that good!


There is an on-going discussion about whether AI can provide the heart and soul that has always made radio meaningful to its audience. It's an entirely different topic about the legality, ethics, ETC. for using AI. But, despite all questions, AI is here. Big time. It is already being beta tested in US and Canadian markets. Are announcers and presenters a thing of the past? I hope not. I believe not. But live announcers may have studio mates that aren't.


It's a brave, new world. As I left the session I thought, "Thank God I'm in sales!" Despite programmatic, and all the efforts to make radio commercials into a commodity, great sellers have found ways to differentiate their product, to show value beyond a CPP. Selling radio remains a good way to ensure that you have a job! For you announcers who would like to transition to the revenue side of our business, I have openings in several markets. I'm happy to assist!


Prague was a good time. I came back realizing we are on the cusp of a new day in our industry. We must learn, understand, and adapt to the "new normal". Again. But that is what radio does best. We morph into a relevant "thing". We continue to serve the public. We continue to serve businesspeople and help them to succeed.


I enjoyed the company. I enjoyed the atmosphere of Prague and the history there. I enjoyed the wine! Next year, the conference will be in Munich. I look forward to continuing my education there!


Happy selling and happy adapting!

The Client's Corner

Bryson Broadcasting International is serving our clients two ways this year. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials. It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.


To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Succeed in 2023 with strong momentum and A+ players!

Words to Live By ....

Change is the law of life. And those who look only to the past or present are certain to miss the future."


Add This To Your Sales Library

What people are saying about this new book:

“If I was going to write a sales book, this is what I would want to have written. I’ve studied radio sales for 50 years, and this brings all that wisdom into one place-a real resource for new and experienced radio salespeople”



Glenn Smith

Managing Director, Radio Bay of Plenty – Whakatane, New Zealand

Buy It Now

Radiodays 2023 in Prague


Steve and Serena Ahern joined the party

Pat with Evie Omirou, Radio Antenna

Cyprus

Pat with Juraj Hrvacic

Evie with Flavia Voinea, Radio

Romania

We want to help your staff increase revenue!


We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.


If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,


or call us at 918.810.3068. 


For more information about BBI, click here.


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