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Get a Free ‘Toy Book’ Print Subscription!
The Toy Book team at Adventure Media & Events is offering complimentary print and digital subscriptions to U.S.-based members of the toy, game, and adjacent industries. Subscribe by Jan. 21 to get our February 2022 BIG Toy Book issue straight to your mailbox. Click here to subscribe!
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It’s Snowy Szn: Show Off Your Snow Toys with the Toy Insider
Baby, it’s cold outside — and the Toy Insider wants to share your outdoor toys that will help kids have fun in the snow! The Toy Insider is pitching snow-themed segments for national and regional broadcast outlets, and would love to consider your products. Click here for details on how to submit products for consideration for this no-cost editorial opportunity!
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It’s Official: Toy Fair New York 2022 Is Canceled
The Toy Association’s annual industry gathering was set to welcome toymakers, inventors, retail buyers, and others to the newly expanded Javits Center in Manhattan from Feb. 19-22, 2022. Now, those plans have changed as concerns regarding the rapid spread of the COVID-19 omicron variant sparked fear among potential attendees, leading some buyers and exhibitors to quietly pull out of the event. Read more…
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Spin Master Heads to Gotham City for ‘The Batman’ Product Line
In partnership with Warner Bros. Consumer Products, Spin Master opened the entrance to the Batcave to unveil the consumer products program for the film. Read more…
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The LEGO Group Meets Growing Demand with Factory Expansion in China
The LEGO Group is going to get even bigger in Asia. In an effort to meet the long-term growth in demand for LEGO play, The LEGO Group will expand its manufacturing facility in Jiaxing, China. The expansion will include a new facility for molding and processing LEGO elements and a high-capacity automated warehouse Read more…
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PMI to Release New Brawl Stars Toy Line
In collaboration with Supercell and Line Friends, PMI announced a new multi-territory deal for a toy line inspired by the mobile game Brawl Stars. The line will include collectibles, action figures, plush, stampers, and more. WildBrain CPLG brokered the deal. Read more…
In addition, PMI inked a deal with Toikido to become a manufacturing partner for products based on Boneloaf’s indie party game Gang Beasts. Read more…
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Spielwarenmesse Acquires Internationale Spieltage SPIEL, Maintains Original Format
The annual SPIEL gaming event will continue to be held at the Essen exhibition center and will be organized by Dominique Metzler, the director of Bonn. Florian Hess, member of the executive board of Spielwarenmesse, will serve as an additional director. Read more…
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Cra-Z-Art Launches My Look Color Your Own Squeezie Fun at Target
Fidget toy-obsessed kids can take their love for squishy toys to the next level with a new activity set from Cra-Z-Art. Kids can get creative to personalize their toys with the My Look Color Your Own Squeezie Fun set. Read more…
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SmartLab Toys Introduces the Ultimate Squishy Human Body
The Ultimate Squishy Human Body set is a complete and accurate human anatomy learning toy designed to inspire future doctors and biologists. This comprehensive kit features a 16-inch human anatomy model with realistic removable squishy organs, articulated joints, and an electronic sound module powered by SmartScan Technology. Read more…
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Far Out Toys Opens Casting Call for New Glo-Up Girls
Far Out Toys is hosting an open casting call for kids to join The GLO Show as representatives for its Glo-Up Girls doll line. The YouTube series features popular influencers from Paige Taylor to Makenna Kelly. Read more…
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Hornby Hobbies Launches Scalextric Back to the Future Vs. Knight Rider Slot Car Set
Which iconic ’80s ride would win in a race, the DeLorean Time Machine from Back to the Future or K.I.T.T. from Knight Rider? Thanks to Hornby Hobbies’ Scalextric, that’s no longer a hypothetical question. Read more…
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Golden Bear Toys Reports Sales Growth
UK-based Golden Bear Toys says that it has seen a 9.5% sales increase during its latest 15-month reporting period. International sales grew 33% over the past year, driven by the Bing Brand, which is now the No. 1 preschool license in Italy. Read more…
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Jazwares Names Jeremy Padawer as Chief Brand Officer, Reveals Further Executive Promotions
Jazwares kicked off the new year with a round of executive promotions. Industry veteran Jeremy Padawer joins the C-suite as chief brand officer, effective immediately. Padawer joined the company when Wicked Cool Toys was acquired by Jazwares in 2019. Read more…
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The Toy Association Promotes Adrienne Appell to Executive Vice President of Marketing Communications
As part of The Toy Association’s executive management team, Appell is responsible for the development, implementation, and oversight of the organization’s communications strategies, key messaging, and brand integrity programs. Read more…
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ChizComm Founders Exit Company, End Involvement with Genius Brands
Just over a year after announcing that they’d be joining Genius Brands, Harold and Jennifer Chizick have made an exit from the company, effective immediately. With the move, the Chizicks also walk away from their companies: ChizComm and ChizComm Beacon Media. Read more…
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