TOURISM INDUSTRY NEWS & RESOURCES |
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This partner communication exists to provide timely information on Sonoma County’s tourism and hospitality industry, along with resources to help partners navigate through the COVID-19 crisis and beyond. |
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Smart Meetings Platinum Choice Awards Honor
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Sonoma County Tourism is delighted to share the news that we’ve been selected as a 2021 Smart Meetings Platinum Choice Awards winner. The Platinum Choice Awards honor the hospitality industry’s top-ranked hotels and destinations that display the highest standards of overall excellence in service and amenities.
As a one of this year’s winners, Sonoma County Tourism will be recognized in the December digital issue of Smart Meetings Magazine.
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Hygiene Product Drive Results
For the month of November, Sonoma County Tourism Cares partnered with the Cloverdale Chamber of Commerce, Petaluma Visitors Program, Rohnert Park Chamber of Commerce, Sebastopol Chamber of Commerce & Visitor Center, and Windsor Chamber of Commerce & Visitors Center on a personal hygiene products donation drive benefiting Northern California's unhoused population.
Thanks to the generosity of the Sonoma County business community, over 6,300 items were donated! We are so thrilled with the results of this drive, and so grateful to everyone who helped spread the word or donated product. We look forward to getting the items to Catholic Charities of the Diocese of Santa Rosa for distribution to those in need.
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Introducing The Hospitality Collaborative
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Beginning January 2022, Sonoma County Tourism will be launching a new program called The Hospitality Collaborative. This program will focus on a different city each event and include one lodging property, one restaurant, one winery/brewery/cidery/distillery, one attraction/retailer/other, and the local chamber. One of the businesses will act as the host site, with the other businesses and Sonoma County Tourism staff meeting at that site. After a brief tour of the host site, each participant will provide an overview of their business, engaging with SCT staff and exploring opportunities for collaboration both with SCT and the other businesses.
This program is a great way for SCT to learn more about its hospitality partners, identify any difficulties partners may be experiencing, and determine ways in which SCT can be of help.
If you’re interested in being part of a 2022 Hospitality Collaborative event, please email Devin McConnell at dmcconnell@sonomacounty.com for consideration.
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Integrated Marketing Opportunities
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Sonoma County Tourism is pleased to announce that we'll be continuing our integrated marketing opportunities across our visitor inspiration guide, wedding guide, map, website and email programs. Developed in collaboration with our friends at Miles Partnership, these affordable programs offer new ways to reach highly qualified potential visitors across all of Sonoma County Tourism's marketing channels.
The spring/summer inspiration guide will launch in March 2022 with opportunities for full, half and quarter page advertising. We will continue to offer native advertising on SonomaCounty.com and email opportunities year-round as well as featured business listings which are located in distinct grids on our website that put your business at top-of-mind for potential visitors.
Additional opportunities include advertising in the weddings guide launching May 2022, printed map in April 2022, and fall/winter inspiration guide in September 2022.
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We’re also pleased to introduce Tracy Robbison with Miles Partnership who will be overseeing the sales of these programs. Tracy has been working in travel and tourism for 18 years. Traveling the globe is her passion and some of her favorite places to visit are those with amazing cities, coastlines, and sunsets. Her travels always include amazing wine and culinary experiences. Born and raised in California, Tracy loves and embraces everything the Golden State has to offer.
For more information contact:
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Tracy Robbison
Travel Media Sales & Marketing Executive
Office: +1 702-463-6144
Mobile: +1 702-445-3777
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SCT’s New Content & Social Media Manager
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Sonoma County Tourism is delighted to introduce you to our new Content & Social Media Manager, Jamie Trump. Jamie comes to SCT earning her bachelor’s degree in journalism with a minor in creative writing from CSU Chico and has an innate ability for crafting and telling stories. She was an editor for almost a decade and has spent the last four years focusing on digital marketing, SEO, and keyword optimization for a marketing agency. She also has a deep love for Sonoma County and calls Bodega Bay her home.
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Sonoma County Tourism held its first Accredited Hospitality Professional (AHP) Holiday Mixer last night at Francis Ford Coppola Winery. Our Professionals enjoyed delectable bites, sensational wines, prize raffles, and great company.
SCT extends its thanks to Francis Ford Coppola Winery and Delicato Family Wines for sponsoring the event.
To learn more about the Accredited Hospitality Professional program, click here.
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Sonoma County Tourism’s business development team traveled to Las Vegas last month to attend IMEX America 2021. Over the course of the three-day conference, the team met with 147 meeting planners, selling Sonoma County as a perfect meetings destination. |
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