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Most of your MAB staff worked from home this past Wednesday and Thursday as Mid-Michigan received its first "Snowmageddon" of 2022.
A small taste for us of what the northern part of our state is used to!!!
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February 17 | 1:00 - 2:00 p.m.
Free Webinar: "How to Find 2022 Election Campaign Dollars in My Community" with Barry Cohen.
March 2-3
The Great Lakes Media Show! Digital in 2022!
April 10
1st Quarter Issues and Programs List due to be placed in online public inspection file.
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Digital Great Lakes Media Show: Live, On-Demand Access to Over 25 Educational Sessions for $25 |
You don't want to miss this year's Digital Great Lakes Media Show. MAB members can register for just $25 to gain access to some of the industry's top minds in sales, management, news, promotions and engineering. The March 2-3 sessions will be made available on-demand for registered participants following the event's conclusion. Learn More and Register at MABshow.com.
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Have Lunch While you Learn About ‘Minutes-A Broadcaster’s Tool for More Effective News Coverage’ During the #MABshow
March 2 | 12:00 - 12:30 pm
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How can our newsrooms keep up with the many important issues in local city government meetings, even as newspaper coverage dwindles throughout the state? In 2021, Michigan Radio tried a new approach, and now they want to share it with you.
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Minutes is a new way of collecting information on local government meetings, using the latest in machine-driven speech-to-text transcription to make the content of meetings searchable. For the first time, users can instantly be alerted when key words pop up in their local government meetings. Reporters and editors in local newsrooms can keep tabs on key issues, without having to attend every local meeting, and that is just the beginning.
Dustin Dwyer and Brad Gowland from Michigan Radio will present the background on the project, how Minutes works, and how other newsrooms can get access to use it themselves.
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Discover Insight into Facility Updating and the Move to IP and ATSC3.0 from Gary Olson During the Digital #MABshow
March 2 | 2:15 - 3:15 pm
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The #MABshow is proud to welcome Broadcast Technology Designer Gary Olson to speak about accommodating for new technology in broadcast facilities. |
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There are many aspects to consider when planning to update a broadcast facility. ATSC3.0 enables new transactional services that require interaction with the viewer. Broadcast equipment has evolved from proprietary to computer-based technology and the equipment room has evolved to a data center. Cloud services and Work from Home have added a few more layers of complexity.
This session will outline the different areas within the media supply chain, new infrastructure requirements and different technology considerations and the impact they have on broadcast and production services and operations.
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Thank you to our 2022 Digital Great Lakes Media Show Sponsors |
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‘MAB Broadcast Excellence Awards Day’ is March 10 |
The 2021 Broadcast Excellence Award program received 939 entries from 77 stations across the state. On March 10, we’ll be announcing and celebrating all of the winning stations with 3 live award celebrations. Presentations for Commercial and Network Radio, Commercial and Network Television, and Public Media will be hosted as live events throughout the day. Exact times of each celebration will be announced. We’re looking forward to celebrating YOU and the hard work your station has done over the past year. |
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LEGISLATIVE / REGULATORY UPDATES |
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The Hill: Republican John James Announces Congressional Bid |
Michigan Republican John James on Monday (1/31) announced a bid to represent the state in the U.S. House. The Hill reports that James, who ran unsuccessful Senate campaigns in 2018 and 2020, is vying to represent Michigan's newly drawn 10th Congressional District.
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FCC Follow Up to Stations that Did Not File Biennial Ownership Reports Last December – Fines to Follow?
By: David Oxenford, Wilkinson Barker Knauer LLP
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The FCC sent out a flurry of reminders to broadcasters who did not file their Biennial Ownership Reports by the December 1, 2021 deadline. These reports were to be filed by licensees of all full-power radio and TV stations (commercial and noncommercial), as well as by LPTV and Class A TV station owners. Read More
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Detroit SMPTE Presents "Broadcast Studio-Transmitter and Transmitter-Studio Links" |
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The Society of Motion Picture and Television Engineers (SMPTE) Detroit Section will host a free virtual meeting open to all members, guests and non-members on Tuesday, February 8 at 7:00 p.m. The topic will be "Broadcast Studio-Transmitter and Transmitter-Studio Links" with speaker Scott Michaels, Heartland Video Systems. Read More
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Paul Pytlowany Named News Director
at WWJ-TV/WKBD-TV
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CBS News Detroit has announced that Paul Pytlowany has been named news director of WWJ-TV (CBS 62) and WKBD-TV (CW50). Pytlowany recently served as the WWJ and WKBD’s director of local production and community affairs since 2017. Read More
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MAPB's "Off The Record" Celebrates 50 Years This Week |
The award-winning Michigan-based public affairs television series Off the Record marks 50 years on the air this week. The first episode of the weekly show examining Michigan politics and government aired on February 4, 1972. Read More
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Bill ‘Broadway’ Bertschinger Joins MacDonald-Garber |
After departing as APD/afternoon host at Cumulus Media's WDRQ-FM (Detroit) last month, Bill ‘Broadway’ Bertschinger has joined MacDonald Garber Broadcasting as Program Director of CHR WKHQ-FM (Charlevoix) and Classic Country WSRT-FM (Gaylord). Read More
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WKAR'S Elkins Re-elected to APTS Leadership Position |
Susi Elkins, Director of Broadcasting and General Manager of WKAR Public Media at Michigan State University, has been re-elected as Professional Vice Chair on the board of America’s Public Television Stations (APTS). Read More
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WBMI/West Branch Sold to Smile FM |
This past week (2/1), Peggy Warner's 105.5fm, LLC has filed an application with the FCC to assign the license of WBMI-FM (West Branch) to non-commercial station operator Smile FM for $95,000. Read More
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Webinars are free to MAB members and are archived for later viewing.
Questions? Contact Dan Kelley at 1-800-YOUR-MAB.
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FREE WEBINAR: Getting Your Unfair Share of 2022 Dollars; The Election and More
with Barry Cohen, AdLab Media Communications, LLC
Thursday, February 17, 2022 | 1:00 - 2:00 p.m. (Eastern)
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This session will consist of three parts. During the first segment, we will discuss courting the political candidate dollars spent during the midterm election period. We will cover tactics to engage with the politicians and those in their circle.
The second segment of this session will focus on surfacing and approaching other sources of election-related revenue beyond the candidate races themselves.
Finally, during the third portion of the call, we will discuss key target categories of non-political revenue to approach during 2022 based on the current business and economic environment.
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FREE WEBINAR: Insta-Branding and the Commercial Quickie!
Presented by Blaine and Honey Parker, LBS Branding Experts and founders of Slow Burn Marketing
Tuesday, February 8, 2022 | 12:100 p.m. (Eastern)
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In the oversaturated information age, the business with the best brand sticks out and wins big. But what happens when you have a client with an ill-defined brand--or worse, no brand? And they have to be on the air ASAP. We've all been there.
Here's one way to figure out the brand and write the first commercial in about half an hour--laying the foundation for all the advertising to follow. Honey and Blaine Parker are going to show you the work they each did for a real business in about half an hour. Two different brands. Two different approaches to the commercial. And two different ways to take the advertising for an ongoing campaign. It's simple to do--and can make your job easier and more profitable.
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Ask LBS
It is common to run into difficult selling situations in the field. Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals. They will give you a personalized response with real strategies for your specific situation!
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The BEST Program
The BEST Program is designed for sellers who are new to broadcast. Each weekday for 5 weeks, you will receive a special email containing 3 videos. In less than 30 minutes per day, your new sellers will have built up a solid foundation for a career in selling broadcast!
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Sales Ideas
Sometimes we just need a creative boost or an idea to take to a prospect tomorrow – or even today! The list contains 99 of the hundreds you can find on the site! Need a creative boost or some fresh ideas? This section of LBS is loaded with them!
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Stations Can Participate in Digital Speed Networking to Earn
Possible EEO Credit
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The MAB Foundation’s favorite event is back, and we want you to be a part of it!
Digital Speed Networking will be held on Friday, March 25 from 10:30 am-2:00 pm. Stations can register 2 representatives to participate in the event, which will automatically pair professionals with job seekers for 5 minutes at a time.
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The 2021 Student Awards will be Virtual, You Can Help Make it Great! |
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We'll be honoring Student Broadcast Award winners with a live digital celebration on April 13 & 14, 2022, and we want to make the experience special for them!
The MAB Foundation is looking for volunteers to help present the online awards. If you're an on-air radio or television personality, we want to get you involved! Media students from across the state will LOVE seeing and hearing from familiar faces. If you're interested in creating a fantastic digital experience for the award winners, let us know! We also have sponsorship opportunities for giveaways, Station of the Year presentation, and more! Contact Rachel at krause@michmab.com or 517-484-7447 for details. |
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Radio: Here’s A Digital Blueprint for Building Community
By: Seth Resler, Jacobs Media Strategies
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A couple of weeks ago, I wrote about the difference between building an Audience and building a Community. The key distinction is that members of a Community care about and communicate with each other; members of an Audience do not. I believe that as media continues to fragment with more streaming services, more podcasts, and just more content available to consumers, the ability to build a Community will become the key to survival. Read More
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MAB ASSOCIATE MEMBER NEWS |
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DNR hiring for 2022 Conservation Officer Academy |
The Michigan Department of Natural Resources is accepting candidates for the positions of conservation officer recruits and probationary conservation officers.
Stationed in nearly every county of the state, these fully licensed law enforcement officers enforce laws and regulations related to fish and wildlife, state parks, trails and forests, and outdoor recreation activities such as off-road vehicle use, snowmobiling and boating. Read More
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Have news to share? Send your press releases to newsletter editor Dan Kelley: dkelley@michmab.com
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Michigan Association of Broadcasters | 1-800-YOUR-MAB | MichMAB.com
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