The Biggest Reason You Need a Product Manager Farm Team

October 2021 Issue | View as Webpage

Greetings!

We continue the theme from last month of preparing those coming from technical roles into product management. The goal is to help them succeed right out of the gate with stronger market and customer domain expertise.

Also on tap this month, overcoming a few myths behind product marketing and the importance of the agenda for a demo discovery meeting.

Enjoy our October issue.

John

PRODUCT MARKETING

Easier to Understand, Easier to Sell, Easier to Buy!

3 Product Marketing Myths to Dispel

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it.

Dispel these three product marketing myths and you’ll be on your way.

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Great User Stories in Product Management Mean Great Demos for Sales

The best user stories describe what the user is doing, the outcome they most desire, and the obstacles standing in their way.

They're the perfect setup to show features that eliminate obstacles and deliver high-value outcomes. It's the whole point of the demo.

Get a personalized workshop for product management or pre-sales to learn the art of creating great user stories that make for great demos.

REQUEST A PERSONALIZED WORKSHOP

PRODUCT DEMOS

Create a Greater Urgency to Buy!

Product Demo Discovery – Nail It With This Agenda

If you want to nail the product demo discovery meeting, it’s all in how you set up the agenda beforehand. Try this.

View the Article

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