A dramatic change in the creation of new businesses since the pandemic will forge a different advertising landscape across local markets in 2023, according to Borrell Associates. Borrell will unveil its 2023 forecasts and describe the change in business composition during a 45-minute webinar at 11 a.m. Eastern on Thursday, Nov. 17. The webinar is free.

Automotive dealers are now looking for digital campaigns that drive targeted auto intenders to their website. Previously, the goal of digital advertising was to get auto intenders to walk onto a dealer’s lot. Due to the continued inventory shortages, dealers are now including “in-transit” inventory on their websites. Timing has never been better to run dynamic digital campaigns for your auto, RV, boat, powersport dealers.

In this guide from Vendasta, leading voices of the media industry provide practical insights to publishing executives on how to create a digital-first sales culture and new revenue streams in a rapidly evolving buyer landscape.

In this live webinar, Matt Larson will outline the revenue opportunities in podcasting. From host-read and programmatic advertising, to new subscription tools on Apple Podcasts and Spotify, there have never been more ways to monetize audio.

As Solutions Partners, Aptitude Software and Mather Economics are collaborating to address strategic planning questions faced by newspaper publishers so they can support the tech stack needed in 2023 and beyond.

In partnership with U.S. local media group McClatchy, we have developed a Hurricane bot, which creates automated updates on data from the National Hurricane Center in the U.S. The bot was put to the test as Hurricane Ian made landfall at the end of September.

Media tech startup Zette launched its product beta at TechCrunch Disrupt’s Battlefield 200 on Oct. 20. Zette was one of only 200 startups selected to present at the renowned Silicon Valley conference, where the best, most innovative emerging startups in the world pitch on the showroom floor.

In October 2022, Seawave Corporation, publisher of the Cape May County Herald in Rio Grande, New Jersey, signed a contract with SCS to implement the Community Advertising System to standardize and modernize its advertising and production workflows.

In the early hours of Sept. 6, a cyberattack targeted the entire Standard Examiner prepress system and brought it to a standstill. The attack wiped out everything. Proofing, paging and templates — gone. Ben Brickman, operations director for Ogden Newspapers, quickly realized how serious of a situation had just unfolded. See how Presteligence responded!

During the 78th SIP-IAPA General Assembly organized by the Inter-American Press Association in Madrid, Protecmedia, the Spanish technology company specializing in editorial solutions for the media, analyzed the challenges that journalism will address in the coming years.