We Are Mission-Driven & Listener Supported
In the current environment, independent journalism and fact-based reporting are more important that ever. WEKU is a civic news organization, distinguished by its public service mission and commitment to being a trusted source of local and national news. With WEKU, you don't have to worry about stockholder returns driving our news decisions. We answer to listeners and the communities we serve. They, in turn, financially support our programming.
Sponsorship Enhances Credibility, Brand & Public Image
While public media sponsorship is viewed as philanthropic, it is also a strategic part of a business's overall marketing plan. It enhances credibility, builds brand awareness and improves public image. By supporting a station that upholds the values and causes listeners believe in, sponsors benefit from the same trust and loyalty as the station. So much so that listeners will choose a sponsor over a commercial advertiser for products/services with similar quality and pricing.
Listener Loyalty = Higher ROI
As with any marketing campaign, sponsorships should not only reflect your business goals but align with the interests and values of the target audience. That alignment inspires trust and loyalty from the audience and, ultimately, a higher ROI for the sponsor. WEKU has one of the highest weekly "Time Spent Listening" (TSL) levels in the Lexington DMA. That loyalty means you don't have to repeat a message as often for it to be heard.
