I was recently asked about our tagline and what it means to me. A tagline, usually linked to a logo, tells people who you are and what you stand for in a few, succinct words. A tagline’s purpose is to create a positive, memorable phrase that sticks in a potential customer's mind and helps them identify your brand. At Ankin Law, our tagline is “injury law made personal.”
It's a a nice phrase, but what does it mean to us?
Injury law made personal is about going beyond Illinois case law. For many people, an injury is scary. It can be emotionally difficult to handle. It’s not just about providing top notch legal services, it’s about being the client’s advocate. It's about being available to navigate a complex legal process, or simply being present to provide emotional support when needed.
There are other capable personal injury attorneys in Chicago who handle injury cases. At Ankin Law, we strive to do more than win.
We use every resource available to make sure questions are answered, problems are solved, and cases are treated with the care and respect they deserve. Everyone here is responsible for bringing the tagline to life for our clients. Whether you’re a receptionist, paralegal, member of our office staff, or attorney, injury law made personal is more than a tagline, it’s the right thing to do.
