US College Enrollment Sinks in Pandemic 

Coming in on the heels of already-falling undergraduate enrollment, the pandemic has exacerbated the decline in students enrolling in college, as detailed in the latest report from the National Student Clearinghouse Research Center. In two years, total decline in enrollment shows a loss of nearly 1 million students, and this year's freshmen number about a quarter of a million students fewer than those enrolling in the fall of 2019.

In a related interview for NPR, Doug Shapiro, Executive Director of the NSC Research Center, reflects deep concern that more and more individuals will avoid committing to higher education. Doug says:

"The fear is that they are trading a short-term gain for a long-term loss."

The loss of advanced education would contribute to the already-widening skills gap, in which many US jobs remain open because not enough candidates have the education and credentials to fill them. This impacts not only the individuals trying to earn a living, but also the businesses without enough employees. Economic consequences result for society at large -- consequences that may be heavy to bear.

The agency, self-knowledge, accountability, empowerment, and human connection fostered by coaching have never been more necessary. Coaching can help students grasp the long-term value of investing time and money in higher education, and encourage them to stick with it through the challenges. When students persist and gain the power to make the most of their talents and opportunities, the benefits have a wide reach.

Now, more than ever, colleges needs a campus-wide culture of coaching where students can expect and receive interactive, engaging and energizing communication with advisors, faculty and frontline staff who are often the first point of interaction. The “telling” culture of old no longer works for today’s ambitious, practical and participatory students. Coaching is one of the most powerful ways to facilitate student needs/goals across the disciplines and throughout the campus culture.

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