Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives. |
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Amazon's New Generative AI Tools—What Marketers Need To Know |
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A fresh chatbot and image generator are designed to consume a company’s data to create outputs specific to its needs.
The DL: Amazon has launched new generative AI tools for businesses, including a chatbot called "Q" and an image generator named "Titan Image Generator." Q is designed for internal work tasks, learning a brand's style guide, and providing services like turning press releases into blog posts. Titan Image Generator allows users to create images from text prompts with security features like invisible watermarks. These tools aim to cater to the specific needs of enterprises within the Amazon Web Services ecosystem, offering tailored solutions for business workflows.
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X Considers New Initiatives To Attract More SMBs |
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So, after dismissing big advertiser concerns, X is reportedly now shifting its focus to smaller brands, and winning over many more niche businesses and promotions, as it looks to get its revenue goals back on track.
The DL: Social media platform X, formerly known as Twitter, is shifting focus from big advertisers to smaller brands to meet revenue goals. It plans to introduce a lower-priced tier for small and medium-sized businesses, emphasizing subscriptions to reduce reliance on ad dollars. Critics question X's approach in getting users to pay for the app, citing misleading view data and a potential lack of understanding of web metrics. X's CEO emphasizes the platform's reach potential, but the effectiveness of this messaging is uncertain. This may be a topic worth following to see if X takes the criticism to adjust for what advertisers are looking for.
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5 Advantages Humans Will Always Have Over AI |
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AI is great. It’s a valuable tool. You need to learn about it. But let’s not talk about AI today. Let’s talk about people.
The DL: By now, we are reassured that humans are needed as artificial intelligence (AI), particularly Gen AI, becomes more incorporated into our lives. We look at things like Gen AI as tools that simply empower humans to become more efficient and faster at their jobs, not entirely remove them. However, this article has a different take than most, focusing on not just why humans still play an important role in the day and age of AI, but also emphasizing the unique strengths of human communication compared to AI.
It highlights five aspects where humans have an advantage over AI: curiosity, the ability to embrace weirdness and wordplay, personal history and experiences, empathy, and the authenticity that comes from embracing flaws. While AI is a powerful tool, it lacks the depth and complexity of human qualities that make communication rich and authentic. Ultimately, the message encourages individuals to continue writing and communicating with their distinct human qualities.
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With The Rise Of Retail Media Networks, Marketers Continue To Grapple With Lack Of Standardization |
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The rapid growth of retail media networks in recent years has certainly created more competition for marketers’ retail media ad dollars.
The DL: The growth of retail media ad networks, both in the U.S. and globally, shows no signs of slowing down, with Deloitte Digital tracking approximately 45 networks in the U.S. and 80 globally. However, industry experts anticipate future consolidation as there might not be enough financial support for a large number of these networks. Big players in the market are expected to dominate, while smaller regional stores may collaborate with firms controlled by private equity or holding companies. Marketers, especially those for major CPG brands, are navigating complex relationships with retailers as spending on retail media networks increasingly influences shelf placement. Challenges include the lack of standardization, with each network operating under its own rules, making it difficult for marketers to compare performance metrics.
Additionally, the expansion of retail media networks into off-site display advertising poses issues, as the capability for self-serve programmatic buying is not universally established, creating a pain point for agencies seeking control and optimization. Despite these challenges, there is hope for standardization in the future, as initiatives like the IAB's media measurement guidelines are underway, though the timeline remains unclear.
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Happy Hanukkah From The Hoffmann Murtaugh Team! May the glow of the menorah illuminate your home and bring your family together. |
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We are always up for a chat on our favorite topic: media! So, if you would like to brainstorm on how to navigate the ever-changing media landscape, we'd be happy to connect. |
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412) 741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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