MassTLC Growth Community Quarterly Newsletter December 16, 2021

Hello, This year, the growth community explored burgeoning trends and strategies that would nourish organizational growth in an evolving business landscape. I am grateful to the marketing leaders who came forward to lead conversations and propel thought-provoking ideas for professional development and best practices. A special thanks to Jonathan Burg, Allison MacLeod, and Laura Taylor for their guidance in this community. In January, we will have our first CMO Roundtable discussion of the year, CMO: Leading at the Crossroads of Growth Strategy and Business Impact, join here. As you continue to build your teams, don't forget to check out our new job board, displaying over 7,500 jobs globally.   We are always looking for trends and initiatives. Please let us know what is important to you. If you are interested in exploring a topic, hosting a meeting, or speaking opportunities, please contact Nayla Daly. We are grateful to our sponsor Imarc. Happy Holidays,

Nayla Daly Communities Manager MassTLC Email

Stay Informed and Get Involved

CMO: Leading at the Crossroads of Growth Strategy and Business Impact: How do you drive growth strategy in the new business landscape? What skills and attributes are necessary to lead your organization into the future? In this program, peers will share insights and concerns in a roundtable discussion. Register here.  Tech Compact for Social Justice Roundtable: This roundtable brings together the TCSJ signers to discuss how your journey has been since making the commitments. We will discuss your successes and lessons learned, offering an opportunity to share and ask questions. Facilitated by Gayatri Shanai, Partner, McKinsey & Company, this panel of tech professionals will share their experiences on impacting DEI efforts in their organizations. This forum is for MassTLC members and TCSJ signers. Register here. Board Ready Bootcamp: An award-winning program, designed specifically for women, tech leaders of color, openly LGBTQ+, the neurodiverse, and people with disabilities who are tech leaders currently in senior executive positions and are ready to make the leap to serve on a board. This program will take place in April 2022. Learn more here. Call for Mentors: Technovation Girls—an international tech entrepreneurship competition for girls—started on December 8th, and our local teams need mentors. Whether you have coding, design, marketing, or finance skills, the teams can use your help. Please contact Sara Fraim for more information. Lead A Discussion: The MassTLC Growth Community meets quarterly and is seeking conversation leaders and fresh topics. Please email Nayla if you have a topic you would like to explore with your professional peers or if you would like to lead a conversation.

Community News and Insights

Product Led Growth (PLG): 8 Reasons Why It's More Than Today's Buzz Word: If you've read anything on Product Led Growth (PLG), you'll quickly learn that it's a philosophy. The more passionate I've become about it, I've realized that it's NOT actually about the product. Here are 8 facts you need to know about PLG. Read more here. The 6 SEO Basics Your Website Is Missing (And How To Get Them Right): “Organic SEO is non-negotiable,” I recently wrote here on the StitchDX Blog. If I’m going to tell you that you must do something, then it’s only fair that I give you some of the “how.” So let’s start with the fundamentals: here are the 6 SEO basics that many SMB websites are missing — and how to get them right on yours (and potentially gain a competitive advantage when customers are searching). Learn more here.  5 Global Payment Tips for Taking Your Subscription Sales Across Borders: Offering subscriptions is a great way to ensure recurring revenue and create stickiness for some of your business’s biggest fans. If you subscribe to the idea that selling subscriptions internationally could be a key to your company’s success, then you need to be sure you have the right global payment practices in place. These 5 tips for taking your subscription sales across borders can help. Read more here. The Global Customer Journey Isn't A Straight Line: Build Better Customer Journey's With Real-Time Decisioning: Customer journeys are becoming less linear and more complex than ever. Customer expectations – not brand priorities – have been driving the evolution of customer experiences for a while. Seamless, completely relevant experiences fueled by analytics are the bare minimum. It’s not about who is creating connected experiences across the customer journey, but who is doing it better. Companies that will take the lead know how to meet their customers wherever they’re at, rather than force them down a predetermined path. Read more here. Sensata CEO Jeff Cote on Leadership, Culture, Inclusivity and What's Next: When Sensata Technologies was founded over 100 years ago in Attleboro, it made gold plates for the nearby Rhode Island jewelry industry. Today, the company is a leading, global industrial technology company that produces sensors, sensor-based solutions, and essential component products in 13 offices around the world, shipping over one billion units per year. It’s a remarkable organizational journey, one marked by constant evolution, adaptation, and above all, great leadership. Read more here. How Team Leaders Can Transform Complaints Into Opportunities: How frequently do you hear complaining—whining, frustrated, or resentful communication—in your work environment? It’s probably fairly often, as complaining is a natural way to communicate for many people. Unfortunately, conversations filled with complaints often don’t result in positive outcomes. Complaining tends to trigger responses from others that just make the situation worse. But there’s more to complaints than you might imagine, and there are reliable and effective ways to transform complaining, whether you’re doing it yourself or hearing it from others. Listen here. Leadership Learnings: Building Relationships and Maintaining Accountability: If you’ve been following my blog series on leadership learnings from the book “Ride of a Lifetime” by Bob Iger, you’ll know that I’ve previously discussed the importance of prioritizing integrity and innovation as a leader. For the third part of this series, I want to dive into the importance of building strong relationships and accountability. These two traits can come in many forms — whether in your personal or professional life — and while it’s important to build strong relationships and maintain accountability across both areas, for the purposes of this blog I’m going to focus on doing so at work. Read more here.

Thank You to the Growth Community Sponsor

Effective Digital Marketing: A Q+A with Imarc’s Digital Marketing Team: Imarc’s digital marketing team has come together to bring you a Q+A focused on effective digital marketing and how to set your brand up for success. What is vital in preparing for digital marketing in 2022? Marketers in a digital world are frequent fliers when it comes to change! And 2022 looks to deliver on that promise, but let’s review the core elements for effective digital marketing to make sure those are in order. Read more here.

Thank You to our Growth Community Advisors

Jonathan Burg Chief Revenue Officer Tempo Software Allison Macleod CMO Flywire Laura Taylor CMO Crayon

Thank You to Our Global Sponsors