Connecting People to People and Ideas to Results.
VIDEO TESTIMONIAL
“I think one of Deborah's biggest assets is that she remembers everything. I always feel like I'm heard when I talk to her and she's very good at running a meeting and making sure that the points we want to get across to our proposed client are out there.”

Cale Hall, CEO/Co-Founder/Partner of Creative Approach, a full service printing company located in Savannah, Georgia serving customers across the nation.
CLIENT SUCCESS STORY
Sharing a Real Story of a Successful, Creative Relationship...
I met Cale Robert Hall, CEO, Co-Founder, Partner of Creative Approach, back in 2014. (Creative Approach is graphic design and digital printing company focused on design and printing exceptional products for business).

Cale and I both attended the Metro Atlanta Chamber of Commerce New Member Orientation. We were asked to share our company value proposition. Cale heard me speak about how I help business leaders generate ROI, grow their sphere of influence, and build strategic partnerships.

He called me the next day, had gone to my company website and wanted to schedule a needs assessment so I could learn more about his story, his company story, as well as priorities in creating, developing and executing the launch of second location to open in Atlanta in July of 2015.

In our meeting, we went over what was working at his Savannah location and what wasn’t. We discussed how the Atlanta location could and would be different. We talked about what had worked for the past 12 years in Savannah that allowed him to grow the company. We discussed his successes and his service offerings and target markets. What would be the same and different for the Atlanta Creative Approach. We identified the business markets that he wanted to focus on. These were small to mid-size businesses, colleges, Art Schools, B2B and B2C firms, and non-profit/charitable organizations.
Cale needed help launching the new location, putting a marketing and sales plan together and implementing that which included taking a suspect to a prospect, to an opportunity, to a client, and building sustaining strategic partnerships. 

Having been on the Board of Directors for years with the Savannah Chamber of Commerce, Cale wanted the same positioning and asked me if I could make the strategic connection to the Metro Atlanta Chamber. 

I made that connection and more for Cale & his partners, Travis Sawyer and Mark Fountain along with other foundational connections – Banks, CPA’s, CFO, Wealth Managers and more. Cale joined the Chamber at the Board of Director’s membership level.
In July 2015, we had the Grand Opening. Over 350 people attended - a mix of business, civic, philanthropic leaders. The media was present with WSB-TV’s Frank Blankenship as our Master of Ceremonies.

It was important to make Creative Approach relevant in a crowded space of printing companies. I continued to help Cale create a more refined marketing and sales process after opening. I learned the printing business so that I could help him even more with client expectancy, client referrals, and more. Through a laser focus, diligence, market exposure and education, we created a game plan for success that helped Cale and his team flourish and use as a blueprint.
The opening of his location was a success and his business continued to grow each year!

In summary, we started out with several challenges: 

  • New to Atlanta, though headquartered and successful in Savannah since 2004.
  • Competitive printing marketplace: how does Creative Approach stand out become relevant a well-known commodity.
  • Build Cale’s personal and professional brand in Atlanta. Known in Savannah, but unknown in Atlanta.
  • Brand the new business and build it, at the same time.
  • Develop a USP and company value proposition customized for the Atlanta marketplace, different from Savannah.
  • There was no sales and marketing plan in place, just a goal.

The solutions we provided that helped grow his business: 
  1.  Create a strategic sales and marketing plan, a road map for success and work it.
  2. Identify who Cale’s clients could be and where they were.
  3. Generate ROI while building sustaining strategic partnerships.

As you go through your week, think about the ways you can grow your business and help your client grow theirs.

  • Do you need help creating a road map to success?
  • Do you need an advisor or coach to guide you toward identifying your target clients and where they are?

  • Do you need help making valuable connections so that you can grow your sphere of influence?

Call the Creative Connector! 
SERVICES
We are the one point of contact and conduit to a team of strategic associates. We conduct in-depth research and analysis to understand your business and offer customized development support to help you get to the next-level, tipping point of success. Our services include:
HELPING ORGANIZATIONS IDENTIFY
  • Discuss your current situation
  • Identify business priorities and timeline for addressing those priorities
  • Company story and value proposition, ideal customer and best referral to develop, reach, retain
  • Brand (your “big idea”), unique selling proposition (USP) and strategic objectives
  • How to differentiate your organization in the mind of your customer
  • Ways to keep your employees involved in your marketing efforts through sales and training
  • Remove roadblocks standing in the way of business growth

CREATE A MARKETING PLAN
  • Determine what you want your targeted customers to do when they see, read and hear about you
  • Recommend which media or channels will work best for your product or service; social media, website, print, direct mail, broadcast
  • Create integrated marketing, sales programs, and annual budgets
  • Develop and implement special events and trade shows
CONNECTIONS THAT BUILD BUSINESS
  • Targeting, qualifying, and prospecting for new business
  • Building partnerships and alliances – strategic connecting through memberships in industry, trade, and non-profit associations

EXPAND PARTNERSHIP MARKETING & SALES
  • Identify funding support through purchasing patterns and relationships with your key suppliers, partners, and donors
  • Develop and execute a plan that tells your selected partners where you have been, where you are, and where you are going
  • Create a campaign that has strength in numbers and allows you to achieve results

CREATIVE ASSISTANCE
  • Find the best source for you to produce all the pieces you need for your campaign
  • Social media, website design and development, SEO, broadcast, print, direct mail
  • Corporate videos, sales presentations and web streaming
SCHEDULE A 30 MINUTE NEEDS ASSESSMENT THAT FOCUSES ON:

  • Strategic Assessment of your Company’s Current Strategy
  • Tactics - A Deep Dive Uncovering What’s Working and What Isn’t
  • How Much Time You and/or Team are Spending Working on vs. In Your Business

Book an appointment, today. Click below to get started!
HERE'S WHAT SOME OF MY CLIENTS HAVE TO SAY...
“Deborah is our business development person. That's who we rely on to bring us to the next level...her strengths are developing relationships between people who don't know each other, and quickly becoming friendly and strategic partners in business.”

Mike Feeley, Co-Founder of ProComm Total Office Technologies, a managed services provider (MSP) and technology consulting company that is relationship-based and veteran owned.
“She has always been cheering me on, being the soundboard to the ideas I have, and making sure that something happens to that idea or and how she can help me achieve that goal.”

Sachiyo Takahara, Owner of Nakato Restaurant, an authentic Japanese family owned restaurant serving dinner-both traditional and hibachi/teppanyaki style favorites, along with the freshest selection of sushi in Atlanta.
GIVING BACK & SERVING OTHERS
"I am passionate about giving back. There are many organizations that I generously support as a donor, member or volunteer such as with the Atlanta Community Food Bank." - Deborah

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