Gobble, gobble! As members of our industry here in the U.S. prepare to celebrate Thanksgiving with friends and family, The Toy Book team wishes to extend thanks to all of you — our readers. Our final issue of 2023 — The Innovation & STEAM Issue — is out the door to the printer and will land on desks in the coming weeks. If you’re looking for some reading material for the long weekend ahead, we invite you to delve into our archives and check out two of our most popular issues of recent months: The Toy Fair Issue and The Licensing & Entertainment Issue. Happy Thanksgiving!

Don’t Be a Turkey: Get Involved in The Toy Book’s 40th Anniversary Edition of ‘The BIG Toy Book!’ 



The BIG Toy Book tradition continues in February 2024 to kick off The Toy Book’s 40th volume. While it might seem early, it’s not, and this is your official notice that the time to get involved with our biggest — and most important — issue of the year is now and you won’t want to miss out! Learn more…

Mattel’s Josh Silverman Leads the Way in Location-Based Entertainment



Location-based entertainment (LBE) has become a prominent trend, and intellectual property (IP)-driven companies like Mattel are already making a big impact in this space with plans to continue its expansion into new verticals beyond the toy aisle. Read more…

Bustin’ Ghosts with Hasbro’s HasLab Team ahead of ‘Ghostbusters: Frozen Empire’



The Toy Book’s sister publication took a seat at the table for a catch-up roundtable with members of Hasbro‘s Ghostbusters team to discuss the swift success of their latest HasLab project, the Ghostbusters Plasma Series HasLab Two in the Box! Ghost Trap & P.K.E. Meter. Read more at The Pop Insider…

VeeFriends, Chuck E. Cheese Kick-Off New Partnership and Renovations with GaryVee Birthday Celebration



Chuck E. Cheese family entertainment centers will now feature animated characters from VeeFriends, an entertainment company that uses Web3 technology to bring hand-drawn characters to life. The collaboration joins a list of different VeeFriends licensing deals and follows Chuck E. Cheese’s recent brand transformation. Read more…

20 Holiday-Themed Toys for Kids to Deck the Halls



The holidays are officially being kicked into high gear and all of the toymakers have officially launched their holiday-themed toys for the year. We’ve rounded up 20 of the most adorable holiday toys that will make the season bright through the end of the year! Keep reading to find holiday games, plush, and more goodies. Read more at The Toy Insider…

Stock This! 55 New Toys & Games to Look for in 2024



While there are tons of exciting products coming to stores this holiday season, we also rounded up the best products in several different categories that retailers should keep an eye out for next year. Our Stock This! New for ’24 Showcase highlights 55 new product previews that retailers and other members of the trade can expect to see in 2024. Read more…

Ms. Rachel Teams Up with Spin Master for Developmental Toys



Spin Master is partnering with Rachel Griffin-Accurso and Aron Accurso, the creators of the Ms. Rachel YouTube channel for babies and toddlers, for a collection of developmental and early childhood learning toys. Read more…

MGA Entertainment Partners with Sesame Street for New Little Tikes Story Dream Machine Collection



Following the August launch of the Little Tikes Story Dream Machine, MGA and Sesame Workshop have introduced a new story collection for the portable book projector. The Sesame Street Elmo and Friends Story Collection is available now. Read more…

Mattel Launches Mariah Carey Barbie for the Holiday Season



Mariah Carey is known for the Christmas song “All I Want for Christmas Is You” as well as a number of other chart-topping hits. Mattel has decided to fully embrace the singer’s holiday season popularity with a Barbie doll dressed for the holidays and designed to look like Carey. Read more…

LEGO Expands its Largest Manufacturing Facility



The LEGO Group is continuing to grow — this time with its Monterrey, Mexico factory. The company plans to add a new packing building, warehouse extension, and several other facilities to the location, with a total of more than 60,000 square feet of new operational space. Read more…

LeapFrog Launches New Additions to its Preschool Collection



LeapFrog has released new additions to its line of infant and preschool toys. The products featuring food and imaginative-play experiences include the Build-a-Slice Pizza Cart, Match & Learn Cookies, Rainbow Tea for Two, and Rainbow Learning Lights Mixer. Read more…

Schylling Launches New Big Wheels Ahead of the Holidays



Schylling is bringing back Big Wheel with two new designs inspired by the original models that kids have loved since the ‘70s. Designed for kids ages 3 and up, the new Big Wheels both feature the iconic big front wheel, an adjustable seat for growing kids, and weather-resistant decals. Read more…

The Toy Foundation Reveals Toy of the Year and People's Choice Award Winners



For the third year in a row, The Toy Foundation has named Jazwares’ Squishmallows the Toy of the Year as part of the Toy of the Year (TOTY) Awards. Mattel has been named the People’s Choice award winner for the Monster High Skullector collection of dolls. Read more…