Attention small business owners:
Have you set up your Google My Business listing yet?
If not, you’re missing a major opportunity to stand out in local search results. Not only does Google hold more than 75 percent of search market share, but according to research by SEO optimization platform BrightLocal, 64 percent of consumers have used a Google My Business (GMB) listing to find contact details for a local business.
If you’re not familiar with GMB and/or have not yet optimized your listing, assume that your competitors already have—which means they’re likely getting the lion’s share of local online traffic. But fear not, this article offers the 411 on what you need to know to get your GMB listing up to snuff.
