MFA Longevity Market Report
News and insights from thought leaders in the longevity economy
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Dear friends and colleagues,
As we approach the Winter Solstice and the power of light, I am struck by the great work that our leaders do in the longevity market. The companies and organizations we collaborate with bring out the spirit of light in the lives of all older adults they serve. We saw this energy, spirit and collective and collaborative purpose live at the Kennedy Center and the National Press Club in Washington, DC where we convened the 5th Longevity Innovation Summit. Presentations by state leaders like Greg Olsen, Acting Director, New York State Office for the Aging, Dr. Michael Roizen, author of The Great Age Reboot, and the investors and entrepreneurs pointed to the opportunity of investing in and accelerating innovation with technology and creativity to change the future for older adults—Imagining a future with more connection, more vitality and more engagement and purpose and contribution. You can register to see these amazing sessions through December 31, and you will have access to view them on demand until January 31. Visit the conference website to learn more.
It is also a time of the year to give thanks and appreciation to our clients, sponsors, and team. You are the reason we are able to do the work we do. One of our attendees described going to the summit as “like going to Disneyland and skipping the lines. You get to meet all your favorite characters without the long waits.”
We will be taking a break to recharge and reflect and renew in the company of family and friends. We will kick off the new year by attending the CES AgeTech day in Las Vegas and by hosting a discussion on Brain Health and a networking reception in our home town of San Francisco for the JP Morgan Healthcare Conference. If you would like to sponsor, we have room for a few more.
We wish you all a wonderful holiday season and a very happy new year!
Warmly,
Mary
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Table of Contents:
- MFA Events
- What's Next Longevity Innovation Summit a Success!
- Funding News
- Events and Opportunities
- Corporate Updates
- Books, News, and Reports
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What's Next Longevity Innovation Summit a Success!
The Longevity Innovation Summit concluded last week after two days of programming and networking in Washington, DC, followed by a day of virtual content. Leaders in the longevity economy shared insights and information, developing partnerships and connections along the way. We learned that the 50+ population will rise from 24% to 33% by 2050 and will account for 59% of global consumer spending, and that 83% of household wealth is held by people over 50, which cannot be ignored. The attendees at the conference were a group that is acutely aware of this and they are innovating and investing in this viable cohort.
If you were unable to attend the conference, you still have a chance to capture all of the valuable knowledge by viewing the content on demand. Learn more and register.
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Funding News
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Retirable, a holistic retirement planning company, raised $6 million in seed funding led by Primary.
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Carallel, which offers caregiver supports, raised $8.2 million in Series A funding led by FCA Venture Partners.
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Cardiovascular company CardieX acquired cardiovascular sensor company Blumio for an undisclosed amount.
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At-home medical care company DispatchHealth raised $330 million led by Optum Ventures.
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Singapore-based Novi Health raised $5 million in Series A funding led by Monk’s Hill Ventures for its interventions that help address chronic and lifestyle diseases.
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UK-based chronic condition management company Aide Health raised £1 million in Pre-Seed Funding led by Hambro Perks.
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Nymbl Science, which provides digital balance training for older adults, raised $12 million in Series B funding led by Cobalt Ventures and Outcomes Collective Growth Capital.
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AARP Advocates on the Hill
“We urge you to seize this opportunity and pass these important policies to improve the health and financial security of all older Americans.” --Nancy LeaMond, AARP’s Chief Advocacy & Engagement Officer.
Earlier this month, Nancy LeaMond and AARP submitted a letter to Congressional leadership to include policies to improve the health and financial security of all older Americans in any year-end legislation, including boosting funding for the Social Security Administration to improve customer service, expanding mental health coverage for Medicare recipients, updating asset limits for Supplemental Security Income benefits, and more. Read the full letter here.
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WayWiser Develops TextYourMom.com
Studies show that loneliness and isolation are leading factors in cognitive decline. That’s why WayWiser developed TextYourMom.com, a free service that sends a daily reminder to text your Mom (or Dad) along with a topic prompt as a way to stay connected. Learn more and try it out!
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GetSetUp Expands Job Assistance & Launches New Partnerships
GetSetUp is building on the success of its Entrepreneurship Series and Startup Accelerator by launching GetSetUp Jobs. This new program connects older job seekers to today's job opportunities through employer showcases, curated job listings from age-friendly employers, and peer-based classes to reskill and upskill. It is free for job seekers to participate in employer showcases and apply to jobs.
Additionally, the NJ Human Service and Rhode Island Office of Healthy Aging announced their partnership with GetSetUp to offer free online classes for hundreds of thousands of older adults in New Jersey and Rhode Island. Both states sought a solution to combat social isolation and bridge the digital divide.
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Ziegler Link-Age Releases New Resources
Zeigler has a number of new resources, including:
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Botco.ai Report: Intelligent Chat Boosts Lead Gen and Sales in B2B Marketing
The latest Botco.ai study revealed that 85% of B2B companies that conduct demand generation campaigns also leverage chatbots or conversational marketing agents to support those campaigns. The results, which are detailed in “The State of Chatbots in B2B Demand Generation,” show that chatbots help B2B marketers increase lead volume and lead-to-customer conversion rate while building stronger customer relationships, particularly for senior living facilities looking to increase census. Download the report today!
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Joe & Bella Selected for "Up & Comer" Chicago Innovation Awarded
Joe & Bella has been named one of the big winners at the 21st annual Chicago Innovation Awards. Joe & Bella received the “Up & Comer” award for being the most innovative startup of the year in Chicago for its adaptive clothing line. The annual Chicago Innovation Awards is the region’s foremost recognition of the most innovative new products and services brought to market each year.
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Centaur Robotics Researches Mobility Improvement
Centaur Robotics, designers of a revolutionary two-wheeled power chair, has won a competition to develop our Mobility-as-a-Service model and help accelerate the development of age-friendly communities. Additionally, Centaur Robotics is newly working with The Homes for Healthy Ageing Programme, run by Catapult Connected Places in Leeds, UK, to research how the Centaur can improve mobility for older adults.
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Artifcts Expands Partnerships
Artifcts is pleased to announce its expanding collaborations within the longevity space including Insight Memory Care Center, NOVA Vets, and AgeWise Colorado. Be on the lookout for an additional collection of announcements in the early new year!
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New Intuition Robotics Releases
This month, Intuition Robotics launched a new generation of hardware, a major software upgrade, and a companion app for families and caregivers. The news was featured in The Verge, Fierce Healthcare, and several other publications. Meanwhile, hundreds of ElliQ devices continue to be deployed throughout the state of New York, thanks to their partnership with the NYS Office for the Aging (NYSOFA). Learn more today!
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