A DBA allows a business, especially sole proprietorships, partnerships, LLCs, or corporations, to operate under a name that's different from its official legal name.
Businesses may decide to use a DBA to protect privacy, for branding or marketing reasons, due to franchises requirements or to separate a specific line of business.
In the updated R2 Code of Practices 2.4 (COP), All legally registered names by which the organization is branded/marketed or otherwise referred to in public-facing communications (such as DBAs, trade names, and fictitious names) shall be designated on the certificate with phrases such as “branded/marketed as,” “other business names:” or similar phrasing.
To learn more about this change and the other changes to the COP, download it here.
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