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“the percussion forms a beguiling buzz, and the yearning in her voice carries the song as it explores its own contours” – Billboard
“If you’re someone who’s looking for a complete icon to root for, look no further than our friend Yumi Nu” – Lyrical Lemonade
Today, alt-R&B dream Yumi Nu releases her debut EP Hajime. Coming in at a concise yet fully formed six tracks, the EP is a flawless representation of the era of self-actualization Yumi has reached through years of deconstructing the confines of race, body image, religion, and every nuanced topic in between. This personal growth has led her to a place of confidence in her fluid view of artistry. Listen to Hajime HERE.
Possessing a rare hypnotic quality in both her sound and aesthetics, Yumi Nu creates a heavenly world that can only exist through the destruction of former limitations. The release of Hajime was intentionally aligned with Asian American and Pacific Islander Heritage Month. Core to who Yumi Nu is, much of her personal journey is defined by the ever-changing relationship she has with her cultural identity. These themes can be heard throughout Hajime.
On her debut, Yumi said, “Hajime in Japanese means ‘the beginning.’ I thought it was a fitting word to title my EP that because it’s my debut project as Yumi Nu. I’ve grown so much as a songwriter and artist since the beginning and this project simultaneously feels like the start for me, while also an accumulation of everything I’ve learned and who I’ve become.”
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