Recall Masters Partners with Reynolds and Reynolds to Enhance Auto Dealers’ Ability to Identify Vehicles with Open Recalls |
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Recall Masters, the industry’s leading provider of automotive recall data, technology, and communications, announced today it is partnering with the Reynolds and Reynolds Company to offer auto dealers a new product called Recall Management. Recall Management enhances dealers’ ability to identify vehicles with open recalls, avoid penalties, and protect the lives of their customers and those sharing the road with them. |
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Recall Management runs automatically in the background, checking the entire dealership inventory at regular intervals to call dealers’ attention to recently issued recalls. |
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The program uses easy-to-identify icons to alert sales and service staff to unaddressed recalls on the vehicle they are working on, checking in, or trying to sell. This comprehensive recall software leverages extensive recall data from direct relationships with vehicle manufacturers, a dedicated research team, and other methods to ensure dealers have the most up-to-date information. Currently, more than one in four vehicles on the road have an open recall. With Recall Masters’ database of more than fifty leading providers supporting forty-six brands, NHTSA-mandated safety recalls and service bulletins issued by manufacturers are constantly monitored.
“Recall Masters is proud to provide Reynolds and its clients with access to data that will further vehicle safety for consumers and address key initiatives all dealerships value,” said Scott Alan, CEO of Recall Masters. “This partnership demonstrates the strength, experience, and leadership Reynolds brings to the auto industry. The inclusion of recall data in the Reynolds platform will not only save lives, but also assist dealers in their customer retention, parts, and service sales, and vehicle sales efforts.”
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NHTSA Sets New Fuel Economy Standards
The U.S. Department of Transportation’s National Highway Safety Traffic Administration (NHTSA) announced a new, stricter standard for future fuel consumption. President Biden, who promised a great overhaul in the auto industry, is now taking a stronger stance that could complicate vehicle availability. The current requirement of 24 mpg is now increased to 40 mpg by the year 2026. The Corporate Average Fuel Economy (CAFE) standard enacted by the Nixon administration in the 1970s rationed oil consumption and saved American’s dollars at the pump. Currently, many popular models on the road today do not meet the new requirements. The most popular models on the road such as the Honda CR-V, the Nissan Rogue, the Toyota Camry and the Chevrolet Silverado fall short. With the lack of new vehicle availability and the cost to re-engineer manufacturing, many experts forecast an extension of inventory woes. Take for instance the Chevy Silverado, which averages around 17.5 mpg. One can imagine how much engineering is required for General Motors to reach the 40 mpg requirement. Some predict the end of the full-size pickup as we know it. Read more on the MotorBiscuit.com website.
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Recap of 2021 Recalls Reveals Deceptive Drop in NHTSA Recalls
In its fifth “State of Recalls” report, Recall Masters, the automotive industry’s leading provider of recall solutions, revealed that more than 21.3 million affected vehicles were accounted for in recalls mandated by the National Highway Traffic Safety Administration (NHTSA) in calendar year 2021. Another estimated 137 “voluntary manufacturer notice” campaigns affected 10.5 million vehicles, with another 361 campaigns affecting an unknown number of vehicles. To clarify, since these “voluntary campaigns” are not yet identified as formal NHTSA recalls, data points such as number of affected vehicles does not require public disclosure. While many vehicles have more than one defect present, the 2021 total of 31.8 million affected vehicle recalls adds to the growing recall crisis. Taking into account unrepaired vehicles from previous years, the tally translates to more than one in four vehicles on US roads with at least one open recall. With an estimated 289.5 million registered vehicles in the country, the threat to drivers and passengers may be greater than ever. Request a copy of the 2021 State of Recalls Report on the Recall Masters' website.
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We all Share the Responsibility to Ensure Vehicles are Safe
A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters
When it comes to vehicle manufacturing, there is an implied responsibility for the safety of the cars that are being produced. That’s the exact reason manufacturers issue service bulletins and notices for the smallest of items –even if they aren’t safety related. While these defects are typically voluntary, they can also go on to be government-mandated safety recalls issued by NHTSA. That’s exactly how the process was intended to play out, stemming from an agreement between the federal regulators and manufacturers more than a half century ago. In rare instances, the Federal government has had to step in to ensure consumer safety when the defect presents a grave and immediate threat. Take the Takata airbag recall as an example.
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But something has caused lawmakers to question whether the system is providing all the safeguards that consumers require. Whether due to the complexity of today’s high-tech vehicles or the dipping volume of NHTSA campaigns, local government oversight is applying more pressure on manufacturers to safeguard their constituents. What happens when auto manufacturers make decisions on a state-by-state basis? Well, there was a time when the emissions levels were different from state-to-state. Manufacturers were producing vehicles designed for different states. That, however, got dicey for consumers and inefficient for manufacturers. |
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For example: A consumer buys a car in Oklahoma and then decides to move to California. If standards for emissions in California differ, the consumer would never be able to register their vehicle in California nor pass any inspection. On the manufacturer’s side, it was a logistics nightmare keeping track of where to ship certain vehicles. As a result, manufacturers decided to make all vehicles meet...Read the blog post in its entirety on the Recall Masters website.
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In Recent Recall Campaign News |
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Ford Recall Over Windshield Wipers
Ford is recalling more than 600,000 trucks and SUV’s regarding driver side windshield wiper failure. Reduction in driver visibility from the wiper failure can result in a vehicle crash and operator injury. If the wipers do not work, the operator may have to clean dirt and water for the windshield manually or if the operation of the wipers stops suddenly, the vehicle may become inoperable. Ford dealers will fix the problem free of charge, fixing both wipers without charge. No further recall has been released after the repair. Earlier this year, Lincoln Navigators and other Ford F-series trucks were recalled due to malfunctioning trailer brakes. Read more about this recall campaign at MotorSafety.org website.
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Daimler Recalls Mercedes-Benz Cars With Defective Rearview Camera
Daimler is recalling a set of Mercedes-Benz E-Class, Mercedes-Benz CLA-Class and Mercedes-Benz A-Class vehicles where backup cameras do not work. About 126,443 vehicles have been cited in the recall, claiming the default rearview cameras can cause injury to property or personnel. Daimler has released a repair for the recall, where owners can bring their affected vehicle into a dealership and have a software update downloaded free of charge. Any previous repair work compensated by the owner regarding this recall will also be compensated by Daimler. Read more about this recall campaign on the MotorSafety.org website.
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More Recall Campaign News
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Recall Masters, Inc.
23131 Verdugo Dr., Laguna Hills, CA 92653
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