As travel is picking up around the country, AHLA is launching a new national campaign this week to reignite travel and showcase the economic and community benefits hotels provide in neighborhoods across the country.
Hospitality is Working is a multi-channel, surround-sound campaign targeting elected officials and their staff, community leaders, and media to better tell our industry’s story about job growth and investments in our people and our communities. This bold effort will showcase the broad range of benefits hotels provide the communities they serve while highlighting the industry’s strong commitment to investing in its workforce, providing quality career opportunities, and protecting employees and guests as more and more Americans begin to travel.
With your support, AHLA is making a significant financial investment to bring this campaign to life. Highlights of the campaign include:
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A revamped Hospitality is Working website
- A digital, cable, and streaming/CTV ad buy in 7 targeted markets
- A digital media campaign on DC’s top-rated radio station to target the White House, Congress, and locals
- Partnerships with local economic development organizations, community groups, and hoteliers
- An aggressive earned media effort
- An on-the-ground presence this week in San Diego, San Jose, and San Francisco to connect with local leaders
