February 2023
Direct Selling and Referral Marketing Newsletter For Companies

A hero product is a product that is responsible for a large percentage of a company's transactions or sales.

I was asked recently by a prospective client:

"Should we have a hero product?"

My first answer was, "Yes, you should." But then, I thought about it some more and changed my answer to, "Maybe."

You see, having a hero product gives a direct selling company both advantages and disadvantages.

Leaders are so important to the success of all direct selling companies. They sell more, recruit more, and stay active in the business longer than the average representative. Everyone wants more leaders, but how do you get them?

There are two schools of thought regarding leadership.

One says leaders are born, that is, they have innate qualities predetermined at birth. Leadership is preordained, like eye color.

The other school of thought believes that leadership is a skill. Like spelling, leadership can be learned.
What is…

  • a map to get to your gold?
  • a bible for all direct selling and referral marketing companies?
  • a consultant in a book?
  • wisdom learned from more than 30 years working with more than 500 companies?

Our “Start Here” book is all of these and more.

If you are starting or growing a network marketing, referral marketing, direct selling, affiliate, or party plan company, you need insider knowledge to help you to create, launch and grow your business. Your goal is long-term success.

To be successful you need to know what to do and when, and you need to do many things well. That's why you need our book.

You have put a lot of time, money, and energy into your direct selling, network marketing, referral marketing, party plan, or social selling company. It's your baby, but it's not always easy to be a good parent of your company.

You may be wondering when is it time to ask a direct selling business consultant for help. If so, I have a list for you.

For a direct selling business to be profitable, it must have healthy gross margins.

While margins can be calculated in several ways, at Sylvina Consulting we like to use what we call the “multiplier.” The multiplier is a ratio calculated as the suggested retail price of an item divided by the landed cost of the item to the company.
How Does Sylvina Consulting Help Companies?
At Sylvina Consulting, we are direct selling, referral marketing, and compensation plan experts. We design and improve compensation plans and mentor company owners and executives. We also teach companies and individuals what they need to do to be more successful.

Our mission is to provide owners, management teams, employees, and independent representatives of direct selling companies with information, wisdom, and solutions to increase the health, stability, and size of their businesses.

When you decide to get personal guidance from Sylvina Consulting, you will experience and benefit from our suggestions and recommendations gained from more than 30 years of experience working with more than 500 direct selling, referral marketing, network marketing, party plan, and social selling companies.

You are invited to experience the Sylvina difference. Our clients have given us great reviews.

I invite you to contact me to talk about your specific needs.

Sincerely,
Jay Leisner
President, Sylvina Consulting

Office: +1 503 244 8787
Cell: +1 503 784 7873
WhatsApp: + 1 503 784 7873
Skype: jay.leisner