We are so excited to announce the launch of SCORE’s new website! The website launched on December 22nd and presents a unified, One SCORE experience for our clients.

Have questions or need to report issues? Email campaigns@score.org.

For more information about website features and updates, please visit the following Support Center page: Managing Your Chapter Website.

To assist your chapter in promoting and announcing the new SCORE website, we've put together a few resources such as a Constant Contact email template, social media posts, graphics, and more! You can check out this toolkit by visiting the Website Launch Toolkit on the Support Center. 

Our development team worked hard to transition our previous Google Analytics 3 (Universal Analytics) platform to Google Analytics 4 (GA4). We transitioned all chapters onto GA4 when we launched the new website.

Making the transition to GA4 will improve our ability to measure website traffic, user engagement, and goal completions. We are creating reporting dashboards for each chapter, so you’ll be able to see the sitewide metrics (along with web conversions) segmented to your specific chapter. This transition helps ensure that we can track and analyze national and chapter performance across the same set of metrics. It also addresses some long-term governance goals, consolidating the management and administration of analytics.

For an introduction to GA4, check out this Grow with Google webinar: Make Better Business Decisions with Analytics.

You can learn more about the new website with these helpful links:

If you're interested in presenting or would like to share your presentations to be considered as the basis for new online courses, please complete the below form. We’re looking for presentations on funding, marketing, growing during an economic downturn, starting a business, and Quickbooks.

You can do this by running a re-engagement campaign that will renew subscriber interest in your communications and services. SCORE HQ will be dropping an email template into all chapter accounts for a re-engagement campaign driving mentoring requests. We will communicate with you through the Marketing Webinars and NYCU when this has been loaded into chapter’s Constant Contact accounts. 

January is the perfect time to reflect and review business goals. Take this month to promote your chapter's ability to help new or startup businesses with creating a business plan by working with them on the newly updated Startup Roadmap or the new Getting Started with E-Commerce course that teaches business owners all they need to know about selling online.

Interested in recruiting mentors? Check out the Volunteer Recruitment Toolkit! This toolkit includes videos you can use in your local marketing that helps new and prospective volunteers learn more about the volunteer experience. You can also utilize your chapter's VolunteerMatch account to recruit mentors.

Celebrate your mentors by posting Mentor Spotlights highlighting their achievements and why they volunteer with SCORE. Or consider featuring client success stories and tie them back to how mentoring positively affected their business.

Visit the Black Entrepreneurs Hub to find tailored resources, success stories, and mentor spotlights.

For a schedule of monthly promotions and marketing ideas, please take a look at the Field Marketing Editorial Calendar.

Wednesday, January 11 | 2:00 PM ET

In this webinar, the new SCORE website will be presented and we will walk through the updated layout and functionality. We will also discuss how best to promote your chapter workshops on your local site and other marketing channels.

PLEASE NOTE: This webinar has been converted to a meeting format in Zoom, and has a new registration link.

This webinar will be dedicated to showcasing the new SCORE website, Google Analytics 4 dashboards, how to make changes on the backend, and where to find webmaster resources.

If you would like to stay up-to-date on webmaster information, please fill out the Webmaster Communications Sign-Up Form.

Marketing questions: marketing@score.org

Social media questions: socialmedia@score.org

Media mentions: media@score.org

Engage questions: engage@score.org

Other questions: help@score.org