“Teeka lagwaya na?” is a campaign to help encourage the COVID-19 vaccination and accelerate the end to the acute phase of the COVID-19 epidemic in India. There are many ongoing vaccination efforts led by the Government of India and with the support of a range of partners. This campaign aims to support and supplement ongoing efforts led by the Government of India.

This campaign represents a unique partnership between the Johns Hopkins India Institute, the Johns Hopkins India Foundation, the Postgraduate Institute of Medical Education and Research (Chandigarh), Wieden+Kennedy, and several other partners. The Johns Hopkins India Institute provided the funding for this campaign. Wieden+Kennedy provided substantial pro bono support. PGIMER Chandigarh has also been a critical partner and supported the content development for the campaign.

The campaign videos have been written and directed by Neeraj Ghaywan, a National Film Award-winning director. He worked closely with the campaign partners to develop the vision and content for the films. Varun Grover, a National Film Award-winning lyricist, also contributed to the campaign.