The Logan County Chamber of Commerce's 'Member of the Week is Korf Motors, represented by many quality staff members. Team Korf also is staffed by many moreShown and not shown are the many dedicated staff who make Team Korf Sterling a great place to work, and who are proud to serve your automotive needs. (Courtesy photo)
....Ron Korf was not just a successful businessman but a true pillar of the communities he served. From the moment he returned to Yuma in December 1974 to launch Korf Chevrolet Buick, Inc., his passion, and dedication were evident.
...But Ron’s vision was broader than just one dealership. His astute business acumen and forward-thinking mindset propelled him to expand, adding a diverse range of automotive franchises to his portfolio. However, what made Ron truly remarkable was his unwavering commitment to the community. For him, business was not just about profits but also about the positive impact he could make on people’s lives. He was a fervent believer in giving back, in fostering connections, and in playing an active role in the towns and cities where his businesses thrived.
...Ron Korf’s journey was not only about establishing a legacy but also ensuring that this legacy stood the test of time. Understanding the value of succession planning, he wanted to ensure that the businesses he worked so hard to build continued to flourish and serve the communities that they had been a part of for so long.
...The choice of Paul Tew, Jordan Peterson, and Josh Roberts as successors speaks volumes about Ron’s insight into people and his desire to have leaders who shared his values, his passion, and his commitment to community service. These three individuals were not just successors in the traditional sense; they were torchbearers of Ron’s vision.
...Upon Ron’s passing in 2020, the transition to two Auto Group in Northeastern Colorado was a significant moment, ensuring that the businesses he nurtured for decades did not just continue but thrived under new leadership. The continuation of Korf Motors in locations like Yuma, Sterling, Brush, and Fort Morgan is a testament to the resilience and vision of the brand.
...Furthermore, the recent acquisition of the Chrysler Dodge Jeep Ram store in Fort Morgan reinforces the group’s commitment to expansion and service. It’s a nod to Ron’s spirit of always looking forward and making strategic decisions for sustainable growth.
...With plans to build new stores in Fort Morgan, the future of Korf Motors and the two Auto Group looks promising. This ambition and vision for growth, grounded in the commitment to the communities they serve, is a living tribute to Ron Korf’s legacy.
...Residents of these communities can take solace in the fact that the businesses Ron built with so much love and dedication are in capable hands, and they will continue to be served with the same passion and excellence that Ron championed throughout his life.
...Korf Motors is located at 520 East Chestnut, Sterling, CO 80751. For more information contact them at (970) 522-2523, or their website: http://www.korf.ne/.
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Korf Motors
Our Member Of The Week
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Korf Motors..................................... . Your Chamber of Commerce
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