Dear Adam,

Welcome to the November edition of the Milldam Monthly. I hope you and your family had a great Thanksgiving holiday.

While many announcements are focused on new products or services, often overlooked is the new office or geographic expansion announcement. Many dismiss these as not necessary, but there are different angles to leverage when promoting an expansion:

• Localize it
• Highlight how your customers/targets will benefit
• Include who will be leading the new office
• Mention the reason for the expansion
• Highlight customers/partners in the area

You can read more details in our blog:

Location, Location, Location! Tips for Your New Office Press Release. I've also included an example below of a new office expansion article.

If you're looking to maximize your new office/geographic expansion release, please reach out to see how we can help.

-Adam