Hi Cindy,

This month we will look at not only digital marketing but also traditional marketing. Things we’ve all done in the past, and some are still using, like trade shows and print. It’s good to have a well-rounded marketing program.

We don’t want to stray too far from digital, though. Nothing is hotter now than video, and it keeps getting better and more important.

Please look at all the articles, as we are in the second month of the year now, and you want to be prepared for the changes 2023 will bring.

Enjoy,

Cindy Neky

Marketing Pathways

724-255-4025

My LinkedIn profile

Exhibiting at a trade show, a convention, an expo or other event is often expensive. With costs like travel, show fees, and branded giveaways, as well as booth designing and building, exhibiting can eat up a significant portion of your organization’s marketing budget. So, how can you measure the return on your trade show investment? Most broadly, every brand is unique, and the value that one...Read More>>>

The COVID-19 pandemic has caused small businesses to shift direction when it comes to their marketing strategies. Three-quarters of small businesses say their marketing approach is effective at achieving their goals, with most businesses using a mix of...Read More>>>

We believe 2023 will be a new dawn for B2B marketing. 

Why? B2B companies are more influential than ever - ServiceNow, which is a cloud-based platform that enables companies to automate routine tasks, has a bigger market cap than Ford and Ferrari combined. And to boot, nine of the 10 biggest tech IPOs last year were all B2B companies that have eclipsed the world’s biggest advertisers in terms of...Read More>>>

Video is one of the most popular forms of communication in the world, and it's going to become even more important in 2023. Video is evolving into an increasingly powerful form of communication and expression. 

In fact, we've already seen how videos can be used for everything from news reporting to marketing campaigns. We also noticed the rise in popularity of shorter videos (15–30 seconds) on platforms such as...Read More>>>