October 28, 2021
Partnering with a Non-Profit
DECA is partnering with the National Pediatric Cancer Foundation (NPCF) for a new cause marketing/fundraising challenge. This partnership will support NPCF’s mission by engaging all members with future business career goals to make a difference within their community.

By participating in the social impact challenge and community service project, your members will gain valuable business skills that will prepare them for the future. These campaigns promote social responsibility, help students learn what it takes to make a business stand out in the community, and reinforce a culture of teamwork and camaraderie. 

Developed by the NPCF, use the classroom presentation to introduce the basics of partnering with non-profit organizations as a way to increase brand loyalty, boost employee morale, gain new customers and generate revenue.
PERFORMANCE INDICATORS
This classroom connection will provide instructional resources to introduce the following National Curriculum Standards:

  • Develop a marketing plan
  • Select a target market and develop a customer profile
  • “Sell” ideas to others
  • Participate in community outreach activities
  • Implement digital marketing campaign
Social Impact Leader of Tomorrow Challenge

Demonstrate your creativity by producing the next big cause marketing idea for the National Pediatric Cancer Foundation. DECA chapters can participate with up to four-member teams to develop a creative and unique fundraising campaign with NPCF branding. The fundraiser campaign must have an uplifting and hopeful theme with a social media component and video.

The top three teams will be recognized during DECA’s International Career Development Conference in Atlanta, GA, and receive travel stipends to attend ICDC. Extra incentive prizes and challenge points will be provided to teams who raise a minimum of $43 (to honor the 43 children diagnosed with cancer each day in the U.S.).

Submissions are due on February 7, 2022.
Discover more Classroom Connection activities at decadirect.org.

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