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DEAR INDUSTRY COLLEAGUES,
Happy November! This month is a special time of year in the South. The leaves have their last bit of glorious colors, the air is crisp and gratitude is at the forefront of our thoughts.
Did you know that the Thanksgiving holiday was instituted by President George Washington with a Proclamation on October 3, 1789, designating November 26 as a National Day of Thanks? Many family and Friendsgiving traditions include outdoor hikes, a day on the lake, or traveling and, of course, food!
This month we are out in full force Sellin’ The South to the world by sharing our authentic traditions and experiences. We have Kentucky Bourbon Tasting and Tennessee Whiskey events in Australia, Belgium and Sweden; Civil Rights journalists in Mississippi; Outdoor influencers in Alabama, Arkansas, Louisiana, North Carolina, South Carolina, Tennessee and West Virginia; and music and food features in the Ozarks of Missouri and Arkansas.
I am also immensely thankful for the 400 people that will travel to join us in Louisville, Kentucky, for International Showcase. Time is so precious, and the entire Travel South team appreciates your choice to spend this time with us. We have an amazing program planned and hundreds of partners involved in hosting.
With gratitude,
Liz Bittner
President & CEO, Travel South USA
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| MARKETING OPPORTUNITIES |
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FIND PHOTOS OF THE SOUTH
Looking for that perfect photo? We encourage tour operators and journalists to view and download images from each of our states on our Media Hub. |
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SUBMIT CITY PHOTOS
For our city partners, we invite you to contribute images that we can add to our library that can then be shared with tour operators/journalists. |
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PARTNER WITH BRAND USA
Brand USA’s 2023 programs are on the horizon! The winter UK program launches in January, and sign-ups for the spring Germany, Canada and Australia programs are coming soon.
Please contact your Brand USA rep to signup. |
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| SOUTHERN SUCCESSES |
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There’s just something special about the backroads of the South
Find out how a road trip through the South is born and crafted into a love story of the back roads.
We caught up with Hans Avontuur, free-lance writer and photographer, after his recent motorcycle road trip through Virginia, North Carolina, Tennessee and Kentucky. He shared details on the appeal of the South to the readers of National Geographic Traveler and ProMotor Magazine and how the road trip was developed with Travel South. “I wanted to share the feeling of being on the road, which is not about highlights but about a random rendezvous with people that you meet on the curbside. That is what makes a road trip so interesting.”
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| IN THE NEWS |
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SELLIN' THE SOUTH
Our fall missions to Brussels and Paris were inspirational & educational. Tour operators felt Southern hospitality at its finest. Overheard: “Southern states should have this visibility more often.” Discover all that happened in our recap! |
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SOUTHERN CULINARY EXPERIENCES DELIGHT
Travel Daily featured six delectable culinary experiences recently, providing an amazing look at the vibrant culture and tradition of food in the South. Travel Daily Media is a fast-growing online community dedicated to informing, connecting, and developing the world’s travel industry professionals. |
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| BY THE NUMBERS |
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| With International Showcase nearly upon us, we thought we'd share some stats of what you can expect!
We will have over 400 delegates from 16 countries in Europe, Oceania, Africa, South America North America, with 235 supplier delegates from 185 companies and 108 trade and media delegates. Eight-six percent of those trade & media folks are participating in a FAM tour as well! With all these partners coming together, there are more than 8k scheduled appointments over the two days.
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400+
DELEGATES |
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>8K
APPOINTMENTS |
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30 FAM
DESTINATIONS |
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| UPCOMING EVENTS |
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INTERNATIONAL SHOWCASE
November 27-30, 2022
We can’t wait to see y’all in Louisville later this month! Check out the agenda and pack your bags for an inspiring few days. |
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GLOBAL SUMMIT
April 25-26, 2023
Curated industry experts share insights on the ever-evolving international markets specific to the South, outlining the plans and activations that will allow the Southern region to gain more market share. Registration starts next month! |
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SPAIN, BRAZIL, NORDIC MISSIONS
Spring 2023
LAST CALL! Join us for the opportunity to build new and enhance existing relationships with key tour operators, travel agencies, airlines and media in Spain, Brazil, London and the Nordic region. |
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