Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives.
  Volume 8 Issue 7
February 17, 2023
Super Bowl Tubi Commercial Shocked Some Viewers: Here's What To Know About The Streamer
Did you reach for your remote during the Super Bowl, thinking you had accidentally clicked on some random menu on your TV? You were far from alone. 


The DL: If the Tubi commercial had you searching for the remote to change the channel back during the Superbowl, you were not alone. Tubi’s 15-second ad made it seem as though the Superbowl had returned from the commercial break when it suddenly turned off the game and scrolled over to open the Tubi app. Even viewers that do not have Tubi were scrambling to find the remote to turn the Superbowl back on. As other streaming services continue to raise prices, Tubi remains one of the only services whose content is free. In order to remain free, Tubi teams up with other companies to play their ads and monetize the content. The Tubi commercial was definitely creative and became a big talking point on the internet and social media.
How Big Data Is Helping Advertisers Solve Problems
Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years.


The DL: Understanding data is a critical skill for all advertising companies. With the availability of so many different tools, there is no reason that most companies shouldn’t take advantage of the benefits they offer. Analyzing business data helps advertisers to understand consumers’ behaviors and preferences. The goal should be to use these insights to convert people to purchasers. There is tremendous value in consumer data. In the past, technologies needed weeks to analyze data and by the time it finished, the outcomes weren’t useful. The tools and systems that are available today allow for real-time analysis and insights. This allows businesses to react without delay. We can now take advantage of opportunities or prevent problems before they happen. The growth of analytics is helping businesses and advertisers more than ever. 
Instagram Tests New Memories Prompts To Re-Ignite User Engagement
Instagram’s trying out a new way to prompt users to re-share their old posts, with a ‘Memory’ Story prompt now showing up in some users’ feeds.


The DL: The Memory story is a new feature that will allow users to view and share their past stories. It’s similar to the way Facebook has previously featured it's 'On this day' prompts, which encourage users to share their past experiences. With this new feature, Instagram is trying to encourage more engagement by letting users re-share their stories.

In 2017, more than 60 million people visited the On This Day page every day, and over 150 million of them received dedicated notifications. The additional pushes were able to boost engagement, but they also shifted the focus of the platform away from being about the latest updates and trends and toward being more focused on people. It’s clear that Instagram is leaning in the same direction as Facebook, and this new feature might encourage more engagement.
Fox Scores Super Bowl Ratings Touchdown With 113 Million Viewers, The Third Most-Watched TV Program Ever
The Super Bowl delivered super ratings for Fox.

 
The DL: The Super Bowl ratings are in, and 113 million viewers watched the game, the third most-watched program ever. The halftime show had 118.7 million viewers, putting Rhianna’s performance the second most-watched performance of all Super Bowl halftime performances. This hugely shows that linear television, with live sports, can still draw in massive audiences even with the uprise of streaming television. This was the most streamed Super Bowl in history, an 18% increase over last year. It’s important to see the massive drop after the game for Fox’s “Next Level Chef” dropped to only 15.5 million viewers. This showcases how powerful live sports can be, streaming or not, viewers tune in to make sports one of the last appointment television programs. 
Around The Town...
Happy Presidents' Day! On this day, we not only honor George Washington & Abraham Lincoln's birthdays but all of the presidents who have served in the United States.
We are always up for a chat on our favorite topic: media! So, if you would like to brainstorm on how to navigate the ever-changing media landscape, we'd be happy to connect.
Hoffmann Murtaugh
 Pittsburgh, PA 15212 (412) 741-8618
Hoffmann Murtaugh is an integrated media planning and buying agency. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients.