It's been a good year. Of course, any year is better than 2020. FCS page views and car show submissions have returned to pre-pandemic levels. Plus a year without a hurricane threat also makes for a fantastic year.

But I have seen a change in the car show community concerning goodie bags. Remember when they contained cups, suntan lotion, key chains, upcoming show flyers, food coupons, can koozies, etc. They are an efficient and economical way for advertisers to connect directly with show car owners. Normally, I mail out thousands of FCS postcards annually to shows around the state plus 5000 for the Daytona Turkey Run. It is a good way to introduce car owners to the benefits of FCS website.

Due to a number of different reasons, which I understand the financial and logistically issues, the goodie bags are disappearing. Very few shows still offer them. Even Daytona Turkey Run has stopped in favor of digital ads.

So here is my dilemma...how do I reach car owners that are new to the hobby, other than Facebook? Keeping in mind the average age of most car show attendees (especially classics), most social media channels target a certain age bracket.

Got an idea how to spread the word? I'm all ears. No idea is too crazy. Email me HERE.

Thank you for keeping FCS the #1 car show resource in Florida.