The Portal Periodical
December 2021

Welcome to the December 2021 issue of the Medical Home Portal's newsletter, The Portal Periodical, with updates on changes and additions to the Portal and relevant news and information. Check out previous issues online.

As always, we welcome feedback or questions at info@medicalhomeportal.org.
SEO Improvements
Our efforts to improve the Medical Home Portal's Search Engine Optimization (SEO), especially over the last quarter, have made significant gains.

To date in 2021, the Portal had over 1.2 million visits, as compared to around 850,000 in 2020. Visitors are returning more. Top pages are being clicked more. We think this is in part because we have been adding unique keywords in the metadata (stuff you can't see on the webpage) to help searchers find our pages. We've also been making sure links on our site aren't broken, and images and other page elements have been "optimized" so the page load time is fast. All these things mean our content and our site is viewed as good or very good (or even great) by search engine algorithms. We're now seeing that Medical Home Portal content is the top result or very close to the top for many organic (think Google) search terms and phrases.
Linking to the Medical Home Portal
We are making efforts to improve visibility and reach of the Medical Home Portal by increasing the number of websites that currently link to the Medical Home Portal. Over 700 domains link to the Portal currently, which is great, but we'd love more! In SEO terms, our "domain authority" increases when high quality websites link to ours, and that, in turn, means our search results appear higher. And the relationship is reciprocal, because the Portal's domain authority is quite good, so Google (and others) views the Portal as a high quality site.

We ask for your assistance in this effort- if your organization would like to promote the Portal on your website, please contact athena.parker@hsc.utah.edu for more information.
New and Updated Content
Diagnosis Modules

Newborn Disorders
For Professionals Content

For Families Content
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At the close of this year, our team wishes you and yours a joyous, healthy, and safe holiday season. We look forward with optimism to the future and all that 2022 may bring. Happy holidays and here's to longer, brighter days ahead.

Seasons Greetings!
Medical Home Portal | www.medicalhomeportal.org