Trouble viewing? View in your browser.

October 2022

November Marketing Campaigns

National Veterans Small Business Week & Veterans Day

National Veterans Small Business Week (November 1st - November 5th) is a time to honor and celebrate the contributions veterans have made to the American small business community. We will also take time to celebrate veterans on Veterans Day (November 11th). Be sure to check out the Veteran Entrepreneurs Hub for content and webinars created especially for veteran business owners and related SCORE success stories like Mutt's Sauce. Here are materials related to this theme you can use in your local marketing. Remember when promoting these pages to add your chapter name to the URL to drive traffic back to your website:

The Megaphone Of Main Street: Unsung Entrepreneurs, Infographic #2 Veteran Entrepreneurs

8 Resources To Help Veteran Entrepreneurs & Small Businesses

November 17: Live Q&A - Expert Advice for Veteran Entrepreneurs

Small Business Saturday

Small Business Saturday (November 26th) is a day of expressing support for and encouraging patronage of small businesses across the country. Think about sharing local success stories, posting on social media, or including information about this event in your emails and on your website.

Giving Tuesday

Giving Tuesday (November 29th) is a global movement that celebrates generosity and all acts of giving. To assist your chapter in promoting the amazing contributions SCORE volunteers make (thank you!) on one of the highest-volume days for nonprofit donations all year, we've put together a few resources you can use at the local level. Consider promoting your local donation page by highlighting it on your website homepage, through email, and on social media. If your chapter does not have a local donation form, please fill out the following application, and we will create one for you: Chapter Online Donation Page. Share your chapter's impact stats showing the amount of time your volunteers gave back to the community and pair it with a call to action to submit a volunteer application or to consider donating to the local chapter. Two email templates will be loaded into all chapter's Constant Contact accounts this week in support of this monthly theme. Consider sending it to your distribution list as-is or customize it with relevant local information. *Within the email, don't forget to change the link to the donate button to your local chapter donation page. For more information and resources around Giving Tuesday, please view the Giving Tuesday Toolkit on the Support Center.

Giving Tuesday Toolkit

December Messaging Themes

As you plan your chapter marketing initiatives, be sure to keep in mind that December is National Business Plan Month. Take this month to promote your chapter's ability to help new or startup businesses with creating a business plan. Think about promoting the Startup Roadmap or Simple Steps to Starting Your Business(newly updated presentations) and other materials that aim to help new entrepreneurs create a successful business plan For a schedule of monthly promotions and marketing ideas, please review the Field Marketing Editorial Calendar.

Website Redesign Updates

Website Redesign

The launch of the new SCORE website has been delayed to December. We are actively working to test the website and prepare the chapter websites for the launch. We will provide access to your new local website in December. Please register for the monthly webmaster webinars to learn more and to get your website questions answered.

FY23 Webmaster Support Program

This year, we are expanding the webmaster support program to include 101 total chapters. The 40 chapters that were in the program at the end of FY22 will continue to receive support. The additional 61 chapters that will be added to the program this year were selected by the regional vice presidents and represent a cross-selection of small, medium and large chapters. New chapters will be onboarded in November after the Thanksgiving holiday.  All SCORE chapters will receive Ecropolis webmaster support to create their new websites including creating your local menus (based on your current website) and creating new landing pages. Contact marketing@score.org with questions.

Helpful Links

Webmaster Webinars >>   Website Design Preview >> Website Redesign FAQs >> Website Resources >>

National Presenter Opportunity

We're looking for volunteers to present national webinars and to serve as subject matter experts for new online courses. If you're interested in presenting or would like to share your presentations to be considered as the basis for new online courses, please complete the below form.

Speaker Application Form

Top Resources on SCORE.org

The Top Resources on SCORE.org contains the top 25 pages, workshops, and resources on the website. It also lists the top 100 organic and on-site keywords on the national website. This document is updated monthly and can be found on the Support Center. This information can help you better understand the topics and content business owners want. Here are the top resources from Fiscal Year 2022! Top Blog: How to Tell If a Government Grant Offer Is a Scam or Legitimate Top Data Report: The Megaphone of Main Street: Inflation & the Economy Top Article: Should You Hire a Registered Agent or Be Your Own? Top Checklist: Questions to Ask When Buying an Existing Business Top Guide: Marketing Plan Guide Top Infographic: Infographic: Small Business Charitable Giving - Big Impact on Local Communities Top Course on Demand: The Startup Roadmap Chapter 1: Starting Your Journey

Upcoming Webinars

Marketing Webinar: Learn the Basics of Google Ads

Register

Wednesday, November 9 | 2:00pm ET In this workshop, presented by Google, you will learn how to reach more customers and grow your business with Google Ads. In this session we’ll talk about: How to create an account and set up an ad campaign How to write great ads, refine keywords, and include ad extensions How to measure success

Webmaster Webinar: Website Redesign Timeline and Open Q&A

Register

Wednesday, November 9 | 3:30pm ET In this webinar, we’ll provide an updated launch timeline and let you know what to expect for User Acceptance testing (UAT). Learn what to look for, how to approve your site for launch, how to report bugs, and where to send feature requests If you would like to stay up-to-date on webmaster information, please fill out the Webmaster Communications Sign Up Form.

Lifelong Learning Webinar: Creative Options for Finding Chapter Support

Register

Thursday, November 17 | 12:00pm ET Interested in learning of new ways to bring inexpensive and high-quality support to your chapter? Work study interns are an effective way to bring the latest skill sets to SCORE while the sponsoring University covers 75-100% of the cost. Join us to hear how and why SCORE Dayton uses work study interns to support marketing efforts at their chapter. Come and learn how this model might work for your chapter too!

Marketing Webinar: Make Better Business Decisions with Analytics

Register

Wednesday, December 7 | 2:00pm ET The Marketing Team will again be joined by Google to show you how to analyze trends on how customers engage with businesses online, then turn these insights into well-informed, actionable decisions. In this session we’ll cover: An introduction to Google Analytics Creating and understanding reports Making goals Using Analytics with other Google tools

Have a question? Marketing questions: marketing@score.org Social media questions: socialmedia@score.org Media Mentions: media@score.org Engage questions: engage@score.org Other questions: help@score.org Best Wishes, Alexis Reihing Field Marketing Manager

1165 Herndon Parkway Suite 100 Herndon, VA 20170 Tel: 1-800-634-0245 Email: help@score.org Website: help.score.org

CONNECT WITH US:

‌ ‌ ‌ ‌

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.