TOURISM INDUSTRY NEWS & RESOURCES |
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This partner communication exists to provide updates on Sonoma County Tourism’s programs and offerings, along with additional news and resources to support Sonoma County’s tourism and hospitality industry. |
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December Road Cleanup in Penngrove
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Sonoma County Tourism is holding a roadside cleanup of a 1.2-mile section of Petaluma Hill Road in Penngrove on Friday, December 2 from 1-3:30pm, and we invite you to join us! We’ll be enjoying fresh air, exercise, and great company while we do our part to help keep Sonoma County pristine for visitors and residents.
Volunteers who join us on December 2 will be entered in a raffle for a $100 dining certificate! Cleanup supplies will be provided by Sonoma County Tourism and Sonoma County Transportation and Public Works. Registration is required for participation. We hope to see you there!
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Adrian Award Wins for SCT
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Sonoma County Tourism is pleased to announce it has won four Adrian awards, consisting of three Gold achievements, and one Bronze. The hardware was secured at the prestigious Adrian Awards, produced by HSMAI.
SCT will be present to accept the awards at the ceremony in LA this upcoming February.
Awards:
- GOLD – PR Program
- GOLD – Digital Program
- GOLD – Integrated Campaign
- BRONZE – PR Feature Placement
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Sustainable Events E-Guide
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In collaboration with NorthStar Media and Events, SCT is excited to offer a downloadable e-guide focused on Creating Sustainable Events.
This guide outlines the right questions to ask destinations and venues, and provides a framework for collaborating with those partners to make better decisions. Download this resource now for tips on creating more sustainable meetings — and a better future for the meetings industry and the planet.
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Leave No Trace Online Training Course
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Sonoma County Tourism is pleased to offer our partners a new resource for learning about the important work of Leave No Trace and how its messaging, when effectively communicated, can go a long way in preventing negative impacts to our parks and open spaces. Free online training modules are now available on sonomacounty.com on the consumer-facing Sonoma County Leave No Trace Seven Principles page, and on the partner-facing Sonoma County Leave No Trace Coalition page.
We hope this online resource will empower you to educate patrons on how to practice Leave No Trace in Sonoma County. If you have any questions about the Sonoma County Leave No Trace Coalition, or would like to learn more about how you can help, email Sonoma County Tourism’s sustainability and climate initiatives manger, Devin McConnell, at dmcconnell@sonomacounty.com. |
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Cvent Source + CoStar Webinar
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The Cvent Source is a free monthly webinar series that shares insights on the state of the meetings and events industry based on the large amount of sourcing data flowing through the Cvent Supplier Network (CSN). Each webinar delves into data from the latest sourcing trends, market and industry dynamics, business travel, and more, giving venues data to help navigate the everchanging world of group business.
The Snapshot Report, takes a handful of that data and presents it in an abridged, downloadable form. To register for the webinar series, or to revisit the on-demand recordings, click the button Below.
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As a tactic to increase length of stays and midweek business during our November- April campaign period, we are asking our lodging partners to participate in our annual Extended Stay Promotion. Your property can construct your own terms and conditions, including blackout dates, restrictions, and how you want to structure the deal. We will link over to your preferred booking site to drive direct, non-commission bookings.
Sonoma County Tourism has created a special landing page on sonomacounty.com to feature each participating property with a picture, brief copy, and link to your preferred booking site. To promote this, SCT will also leverage social media, public relations, and paid media (advertising) to drive traffic back to the landing page.
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Partner Education Session
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Sonoma County Tourism’s Marketing and Communications team recently held a partner education session focused on SCT’s consumer marketing opportunities. During the session, SCT and its agency partners discussed:
- Updates on SCT’s consumer marketing campaign
- Advertising opportunities on SCT’s website, inspiration guide, consumer e-newsletter, weddings guide, and map.
- SCT’s no-cost promotional opportunities including its Extended Stay Promotion, Deals/Offers, public relations story ideas, and more.
Thank you to those that were able to attend the session via Zoom and in-person. For your convenience, we've posted the recording and slides to our updated Partners page.
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- Cotati Chamber of Commerce
- Mark West Area Chamber of Commerce and Visitors Center
- Petaluma Visitors Program
- Rohnert Park Chamber of Commerce
- Russian River Chamber of Commerce & Visitor Center
- Sebastopol Chamber of Commerce & Visitor Center
- Windsor Chamber of Commerce & Visitors Center
Throughout the remainder of the year, we are encouraging our hospitality partners to donate hygiene products to aid some of Sonoma County's most vulnerable residents. At the end of the year, the products will be donated to Catholic Charities of the Diocese of Santa Rosa for distribution to those in need.
Any assistance you can provide, from donating items, to helping promote this effort, is very much appreciated.
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Sonoma County Tourism’s public relations efforts can help elevate the visibility of your business. Chances are higher when you host local, regional, or national travel and lifestyle journalists and influencers.
Our public relations team invites you to send offers that can be pitched to media. A few examples include what’s new, milestones and anniversary promotions, or wellness and sustainability/responsible travel experiences. It’s easy to add your special offer to our Media Handbook.
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As Kendall-Jackson celebrates its 40th anniversary, Head Winemaker Randy Ullom has been named Wine Enthusiast’s “American Wine Legend” in the 23rd Annual Wine Enthusiast Wine Star Awards. This prestigious category recognizes a sole nominee and honors their standing as a true icon in the American wine industry.
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Partner Accommodation Specials
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Save 25% on your next stay at the Flamingo Resort. Book today to enjoy their best rates on stays through March 31, 2023.
- Book 2 nights and get 25% off the second night with the promo code BOONFALL25
- Book 3 nights and get the third night FREE with the promo code THIRDNIGHTFREE
- Add Sunday to a Friday + Saturday night stay for a long weekend, and get 50% off Sunday night with promo code SUNDAYFUNDAY
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Featured Partner Specials
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Barber Cellars annual Holiday Makers Fair will take place on December 6th. Santa Paws will also be in attendance.
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Download and share the Sonoma County App |
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