Increase the value you deliver through Ohio REALTORS®
education opportunities!
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IN THIS EDITION:
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Brokerage Management: Understanding Your Responsibilities - Feb. 19
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20-Hour Post Licensure for Salespeople - Feb. 20,21,24,25
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Creating a Profitable Real Estate Company (CRB Elective) - Feb. 26
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How I Close 75 Transactions a Year Without Paying for Leads - Feb. 27
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3 Trends Impacting Brokerage and Team Success in 2025 - Feb. 28
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Accredited Buyer Representative (ABR) Designation - March 4,5,6
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Real Estate Kickstart - March 7
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RIsk Management: What You Say and Do Can be Used Against You - March 11
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Tactical Strategies to Find New Listing Opportunities - March 12
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Risk Management Strategies for REALTORS (GRI 205 Course) - March 13
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The Color of Real Estate (DE & I Certification) - March 14
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Leading in an Era of Change - March 18
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Real Estate Professional Assistant (REPA) Certificate - March 19,20,21
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Opportunities & Pitfalls in Commercial Real Estate - March 25
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Articulating Value to Today's Consumer - March 27
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Property Management - March 28
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Pricing Strategy Advisor (PSA) Certification - April 1,2
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How to Get the Listing - April 3
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NAR's Green Designation: People, Property, Planet, Prosperity - April 8,9
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Talk Nerdy to Me: Understanding Basic Economic Concepts to Better Your Business and Beat Your Competition (GRI 206 Course) - April 10
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Bias in Appraisals: What Agents and Appraisers Need to Know (DE & I Certification Program) - April 11
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Military Relocation Professional (MRP) Certification - April 15
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Introduction to Commercial Real Estate: What You Need to Know - April 16
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Marketing Strategy & Lead Generation (ABR Elective) - April 17
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Bias Override: Overcoming Barriers to Fair Housing - April 22
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Construction Fundamentals & Home Inspection 101 - April 23
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Brokerage Management: Understanding Your Responsibilities - April 24
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10 Stupid Things REALTORS Do to Mess Up Their Lives! - April 25
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At Home with Diversity (AHWD) Certification - April 29
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Co-Brokerage: Taking the BS Out of Buyer Side Compensation - April 30
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Ohio REALTORS Save 10% on Pods Moving and Storage
Ohio REALTORS and their clients* receive a 10% discount off Pods moving and storage fees. Click Here to learn more and take advantage of this discount. Print the promotional flyer to provide this discount to your clients.
*REALTORS who offer this discount to buyers or sellers who purchase or sell real estate using their services must disclose this in the purchase contract as part of the consideration.
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Brokerage Management: Understanding Your Responsibilities
Feb. 19 (9:00 am - 12:15 pm) Eastern
Zoom Virtual Classroom; $65
As a broker or manager, it is more crucial than ever that you understand the duties in overseeing your brokerage activities. From trust account requirements to oversight of agents and teams, your license law duties will be discussed. Additional legal topics will include social media advertising, NAR commission lawsuits, and buyer representation agreements. (Presented by Todd Book, Esq., Ohio REALTORS VP of Legal & Legislative Affairs and Stephen McCoy, Esq., Ohio REALTORS VP of Legal & Regulatory Affairs - 3 hrs broker/manager credit)
Learn more and register...
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20-Hour Post Licensure for Salespeople
Feb. 20,21,24,25 (9:00 am - 2:30 pm each day) Eastern
Zoom Virtual Classroom; $199
This course is required of all newly licensed salespeople and is to be completed within twelve months of the date you were licensed.
As you embark on your new career, it is important for you to understand fully the seriousness of the responsibility you accept when assisting others with real estate transactions. This class will serve as a foundation for the legal and ethical obligations you face.
Topics covered include:
- Basic Business Practice
- Fair Housing
- Agency
- Broker Responsibilities
- Fiduciary Duties When Listing Property (Working with Sellers)
- Fiduciary Duties When Showing Property (Working with Buyers)
- Advertising Laws & Rules
- Earnest Money - Fiduciary Duties
- Fiduciary Duties Pre-Closing, Closing, and Post-Closing
- The Basics of Property Management
- The Basics of Commercial Real Estate
- The Basics of Short Sales, Foreclosures, Land Contracts and Wholesaling in Ohio
- Federal and State programs
- Current Economic Conditions
- Your Real Estate Duties and Avoiding the Unlicensed Practice of Law
(Presented by Carol Sommer - Not for ce credit)
Learn more and register...
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Creating a Profitable Real Estate Company (CRB Elective)
Feb. 26 (9:00 am - 4:30 pm) Eastern
Zoom Virtual Classroom; $145
One-Day Certified Real Estate Brokerage Management (CRB) Elective Workshop
In today's environment, profitability for many real estate businesses is razor-thin. A keen appreciation of the numbers behind the numbers will give you the edge you need. In this one-day workshop you will learn the critical decision-making tools needed to focus on increasing profits while offering superior services. Real life examples and case studies show how these techniques can be smoothly integrated into the daily operation of your business. You'll also discover how to set financial objectives to achieve superior performance.
Learning Objectives Include:
- Understanding basic financial statements and which ones to keep your eyes on.
- Implementing financial-based decisions to improve productivity and profitability.
- Identifying those factors affecting the value of a real estate brokerage.
- Calculating your firm’s breakeven point and forecast future productivity and revenues.
- Developing an expense budget and chart of accounts to monitor your firm's results.
- Analyzing the effects of operational changes to your firm’s bottom line.
(Presented Melanie McLane, ABR, CRB, CRS, e-PRO, GREEN, GRI, RAA, SRES, SRS, RENE - 6.5 hours real estate credit, elective for the CRB designation)
Learn more and register...
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How I Close 75 Transactions a Year Without Paying for Leads
Feb. 27 (12:00 pm - 1:00 pm) Eastern
Zoom Virtual Classroom; $30 - Complimentary recording included w/registration
Want to increase your business without buying leads from places like Zillow, Trulia and Realtor.com? Hate cold calling and working expireds? As an introvert, having to pick up the phone and talk to a potential cold lead terrifies me. Rather I’ve built my $30M a year business in just 3 years without having to pay for leads, door knock, farm a neighborhood or cold call. During this presentation I’ll show you how to dramatically increase the number of transactions you close each year without spending a fortune on lead generation through 15 unique lead generation strategies. (Presented Shay Hata - 1-hour real estate credit)
Learn more and register...
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3 Trends Impacting Brokerage and Team Success in 2025
Feb. 28 (11:00 am - 12:00 pm) Eastern
Zoom Virtual Classroom; $30 - Complimentary recording included w/registration
Looking ahead, 3 key trends are set to redefine the success of brokerages in the ever-evolving real estate landscape. In this program we’ll discuss the shift from the traditional recruitment model; the importance and changes of a brokerage’s value proposition; and the ways to cultivate a culture that keeps pace with the new virtual world that’s upon us. We’ll unpack these trends and equip you with actionable strategies to ensure your brokerage not only adapts but thrives in the constantly shifting market. (Presented Jeff Lobb, Founder/CEO, SparkTank Media - 1-hour real estate credit)
Learn more and register...
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Accredited Buyer's Representative
(ABR) Designation
March 4,5,6 (9:00 am - 1:30 pm each day) Eastern
Zoom Virtual Classroom; $295
The Accredited Buyer's Representative (ABR®) designation will help you master the art of buyer representation. With evolving client expectations and greater emphasis on transparency, buyer’s agents must go beyond the basics to clearly articulate their value and provide best-in-class service. Earning the ABR will prepare you to meet the new housing market demands and deliver more value to your clients. Updated to address today’s market challenges, this comprehensive course covers buyer representation from top to bottom.
You will learn to:
- Interpret market forecasting
- Lead buyer counseling sessions
- Demonstrate your value to new buyers
- Enhance client loyalty
- Stay current with issues and trends associated with buyer representation
Objectives:
- The Value and Role of the Buyer Representative - What are your duties and responsibilities, and how can you convey your value to the buyer-client?
- The Buyer Counseling Session - What can you do to ensure a seamless and productive buyer counseling session?
- The Search-Showing-Selection Process - What are some of the best practices when it comes to guiding a buyer-client from the initial search through their final selection?
- Offers and Negotiations - What are steps, opportunities, and choices when it comes time to guide your buyer-client through offers and negotiations?
- From Contract to Closing - What are the steps you need to take to guide your client from contract to close?
- Putting It All Together - What are the final steps you need to take to put everything together?
Not only do ABR® designees earn more, but member benefits such as publications, marketing materials, shareable content, networking groups, a referral network, and an online member directory, help them maintain that edge. Having ABR® after your name tells buyers that you’ll provide the attentive service they expect.
Please CLICK HERE for a full list of requirements for the ABR® designation.
(Presented by Brooke Yussim, ABR, CRS, e-PRO, GRI, PSA, SFR, SRES, SRS - 12 hrs real estate credit, required course for the ABR designation and elective for the SRS designation)
Learn more and register...
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Real Estate Kickstart
March 7 (9:00 am - 12:15 pm) Eastern
Zoom Virtual Classroom; $59 - Complimentary recording included w/registration
Designed to be the bridge between the formal training needed to pass the state license exam and the overwhelming and immediate introduction to the practice of real estate, this program also affords more seasoned REALTORS® a refresher in owning and operating a small business.
Topics covered include:
- 20 rules of etiquette
- Fiduciary
- Risk Management/personal safety
- Understanding & writing contracts/negotiating compliance
- Terms & designations
- MLS
- You as a small business owner
- Technology to use
- Time blocking
- CRM & eSignatures
- Lead generation methods
- Working with buyers and sellers
- Negotiating multiple offers
- Overcoming objections
- A.P.S. (Taxes, Appreciation, Principal reduction, Stability of payment)
- Developing affiliated partners
(Presented by Carol Sommer - 3 hrs real estate credit)
Learn more and register...
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Risk Management: What You Say and Do Can Be Used Against You
March 11 (9:00 am - 12:15 pm) Eastern
Zoom Virtual Classroom; $59
Real estate licensees have duties and responsibilities to consumers as well as their customers and clients. These duties are based on federal, state and local laws and regulations. Participants in this course will learn more about fiduciary duties, the most frequent claims against agents, misrepresentation and fraud, agency, fair housing, escrow and risk reduction. (Presented by Melanie McLane, ABR, CRB, CRS, e-PRO, GREEN, GRI, RAA, SRES, SRS, RENE - 3 hrs core law credit)
Learn more and register...
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Tactical Strategies to Find New Listing Opportunities
March 12 (11:00 am - 1:00 pm) Eastern
Zoom Virtual Classroom; $45 - Complimentary recording included w/registration
Listings drive the business. Those who control the inventory, control the market. Listings generate a huge organic lead funnel as well! Today’s consumer is different, getting access to data is different and the strategies to connect with people have changed dramatically. This class will discuss in detail creative strategies that can help agents focus on finding new listing opportunities, and build a better funnel for listing inventory, now and in the future. This power-packed session will give you insights into tools and ideas that can take your listings and your business to the next level. (Presented by Jeff Lobb, Founder/CEO, SparkTank Media - 2 hrs real estate credit)
Learn more and register...
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Risk Management Strategies for REALTORS
March 13 (9:00 am - 12:15 pm) Eastern
Zoom Virtual Classroom; $59
It’s vitally important for REALTORS® to keep up with the latest legal and regulatory issues. This class will update you on state and federal regulatory issues, license law updates, recent cases and other legal issues designed to reduce your risk and keep you on top of the ever-changing world of real estate (Presented by Todd Book, Esq., Ohio REALTORS VP of Legal & Legislative Affairs and Stephen McCoy, Esq., Ohio REALTORS VP of Legal & Regulatory Affairs - 3 hrs core law credit, provides credit towards completion of the GRI 205 course for the Graduate REALTOR Institute (GRI) designation)
Learn more and register...
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The Color of Real Estate
(DE & I Certification Program)
March 14 (11:00 am 12:00 pm) Eastern
Zoom Virtual Classroom; $17
Ohio REALTORS® supports Diversity and Inclusion, as well as a continued commitment to Fair Housing as part of its core values. Take your commitment to diversity, equity, and inclusion to the next level by achieving your DE & I Certification.
Participants who complete this certification will gain a better understanding of how to foster a more inclusive and welcoming environment and promote equity for all.
The Color of Real Estate
The Color of Real Estate takes an in-depth look at the history of practices and policies that have contributed to today’s homeownership gap. You’ll learn how to create a lasting impact in society and in your real estate business by implementing diverse business strategies that ensure fair housing for all. Walk away with a better understanding of the importance of our role as REALTORS.
Program Objectives:
- Identify and understand unconscious bias.
- Learn how the history of government practices has contributed to today’s housing disparities.
- Define our role as REALTORS.
- Identify resources and skills to ensure fair housing and expand your business reach.
(Presented by Julia Lashay Israel - 1-hour real estate credit)
DE & I Certification Overview
- 10 virtual (live online) classes offered, one per month.
- Each class provides 1 hour of Real Estate Continuing Education (CE).
- Certification requires completion of 6 out of 10 classes.
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NAR’s Fairhaven & Bias Override Courses each qualify as one of the 6 courses required for this certification.
DE & I Certification Application & Renewal
Once you have completed the required 6 classes to obtain your DE & I Certification, please submit an application to receive your certification. The certification will be valid for 2 years, due for renewal in the 3rd year following initial certification. To obtain a 2-year renewal, you will need to attend 2 qualifying DE & I classes that you haven’t participated in previously.
Learn more and register...
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Leading in an Era of Change
March 18 (11:30 am - 1:00 pm) Eastern
Zoom Virtual Classroom; $38 - Complimentary recording included w/registration
Change is inevitable and all around us. In the Real Estate Industry some desire change and embrace it, while others find it a nefarious adversary. This learning opportunity addresses how emerging and current company leadership should address change, by providing services and developing a company culture to help their Associates survive. We’ll explore a few real estate industry trends and how others are leading their teams to success. (Presented by Matthew Rathbun, CRS, GRI, ABR, CRB, CRS, CIPS, SRS - 1.5 hrs real estate credit)
Learn more and register...
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Real Estate Professional Assistant
(REPA) Certificate
March 19,20,21 (9:00 am - 1:30 pm each day) Eastern
Zoom Virtual Classroom; $179
We’re excited to present the Real Estate Professional Assistant course, a certificate program designed for those who are currently working with a real estate professional or for those aspiring to work alongside a real estate agent or team in an administrative capacity. The Real Estate Professional Assistant certificate course will sharpen current and create new skills to assist the professional assistant in being an irreplaceable part of the agent’s business plan or team structure, and to help manage risk.
Students will:
- Understand how to establish themselves as a business professional and “brand” as an assistant to a real estate agent or team.
- Attain a solid understanding about the real estate industry, its operations and the skills necessary to be an invaluable support position to a real estate agent or team.
- Attain an understanding of how successful agents or teams work with buyers and sellers and how an assistant taking this course can equip the agent or team to grow their business and serve their clients with a high level of professionalism.
- Understand a broad spectrum of real estate technologies and build a tool kit to support the agent’s or team’s business.
- Discover and understand contemporary and proven marketing techniques, tools and assets to run a successful marketing and branding plan on behalf of the agent or team.
- Acquire the skills and knowledge to create engaging and meaningful resources to assist the agent or team with the preparation and execution of a Client Interview.
- Understand how various tools and assets are used by an agent or team in the management of their business, including cloud-based computer systems, operation systems, marketing tools, and transactional management systems.
- Understand the value of exceptional customer service, practices, and tools that support the client experience and to generate continued and new business opportunities for the agent or team.
- Understand what a licensed and unlicensed assistant can and can’t do for an agent or team or in a real estate transaction.
- Discover and understand the techniques and tools to successfully manage a real estate transaction from client interview to the end of the transaction.
- Develop a successful strategy for engaging consumers after the transaction is closed.
- Develop best practices and techniques for successful time management for both themselves and the agent or team.
- Understand how to successfully interview, manage and work with vendors and service providers on behalf of the agent or team.
Whether you are licensed or unlicensed, all are welcome to attend and earn the REPA Certificate.
(Presented by Dee Young, ABR, AHWD, BPOR, CRS, e-PRO, GRI, MSP, SFR - CE credit is not available for this course)
Learn more and register...
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Opportunities & Pitfalls in Commercial Real Estate
March 25 (9:00 am - 12:15 pm) Eastern
Zoom Virtual Classroom; $59 - Complimentary recording included w/registration
This introductory course is perfect for REALTORS looking to better understand the commercial real estate landscape. Attendees will learn the various types of commercial real estate, common terms, and some of the risks and challenges that are unique to the commercial real estate marketplace. We compare a residential and commercial transaction to explore the differences in timelines, pursuit costs, and processes. Next, we touch on the world of commercial leasing and wrap up with a discussion on Article 11 and methods to generate commercial referrals.
This class is perfect for residential agents, “resi-mercial” agents, and managing brokers who are looking to better understand the commercial real estate business. (Presented by John LeTourneau, ABR, AHWD, C2EX, CIPS, CRS, e-PRO, GRI, PSA, RENE, SRS, MRP - 3 hrs real estate credit)
Learn more and register...
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Articulating Value to Today's Consumer
March 27 (11:00 am - 12:00 pm) Eastern
Zoom Virtual Classroom; $30 - Complimentary recording included w/registration
Real estate professionals face the critical challenge of distinguishing themselves in a crowded marketplace. This program will empower real estate sales agents with tools to craft and communicate a Value Proposition that resonates with the modern consumer.
Learn how to answer the pivotal question every client has: "Why should I work with you?" Dive into strategies that will allow you to present your services in a manner that is not just heard but felt. By articulating your value with authenticity, differentiation, and compelling clarity, you can forge a connection that goes beyond the transactional and lays the foundation for lasting client relationships. (Presented by Amy Chorew - 1-hour real estate credit)
Learn more and register...
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Property Management
March 28 (9:00 am - 12:15 pm) Eastern
Zoom Virtual Classroom; $59
This program provides an extensive review of the license law requirements for property managers, including required property management accounts, the property management agreement, what activities unlicensed staff can perform and advertising regulations. Federal and state fair housing requirements will be discussed with an emphasis on tenant screening policies and accommodation requests for Emotional Support Animals.
This program will also provide information on local and state regulatory issues that managers should be aware of and a review of recent landlord/tenant and fair housing cases. This seminar is designed for the veteran property manager as well as those new to the business of managing rental properties. (Presented by Todd Book, Esq., Ohio REALTORS VP of Legal & Legislative Affairs and Stephen McCoy, Esq., Ohio REALTORS VP of Legal & Regulatory Affairs - 3 hrs core law credit)
Learn more and register...
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Pricing Strategy Advisor (PSA) Certification
April 1,2 (9:00 am - 12:15 pm each day) Eastern
Zoom Virtual Classroom; $130
Determining property values depends more than ever on professional expertise and competence, the best use of technology, and approaching the pricing assignment from various perspectives. Enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values with the PSA certification.
This certification will make you an invaluable resource for your clients by:
- Creating Comparative Market Analyses (CMAs)
- Determining the most appropriate comparable for a property
- Collaborating with appraisers
- Using the latest technology
- Addressing home pricing misperceptions
- Determine a home pricing strategy with confidence.
- Learn the skills that result in accurate prices.
(Presented by Brooke Yussim, ABR, CRS, e-PRO, GRI, PSA, SFR, SRES, SRS - 6 hrs real estate credit, elective for the ABR and SRS designation, and provides credit towards completion of the Graduate REALTOR Institute (GRI) designation.)
Learn more and register...
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How to Get the Listing
April 3 (10:00 am - 12:00 pm) Eastern
Zoom Virtual Classroom; $45 - Complimentary recording included w/registration
Recent changes impact not only buyers but also listing agents. It's crucial for listing agents to advocate for co-brokerage to achieve the best sale price; it is a critical part of how listing presentations will change going forward. In this session, you will learn from an expert lister how to secure listing agreements and elevate your listing business. You'll discover proven, highly effective, low-pressure methods of getting paperwork executed and leaving your customer with a smile when the deal is done. (Presented by Josh Cadillac, CCIM, CRS, CRB, ABR, GRI, e-Pro, SFR, AHWD, CIPS, PSA, SRS - 2 hrs real estate credit)
Learn more and register...
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NAR's Green Designation:
People, Property, Planet, Prosperity
April 8,9 (9:00 am - 4:00 pm each day) Eastern
Zoom Virtual Classroom; $295
Discover the Details of Green Living
Gain the knowledge that distinguishes you as a source for resource-efficient homes with NAR’s Green Designation course.
Through the two-day experience, you’ll learn the best approaches to:
- Make a home more resource-efficient
- Connect clients with green DIY resources
- Use smart home technologies
- Retrofit and replace systems
- Advise clients through effective remodels
- Build green from the ground up
We’ll cover the distinguishing characteristics that make a high-performance home. The course looks at how consumer demand for these homes is increasing and provides a detailed accounting of how high-performance features work. The course prepares real estate professionals to provide advice and sources of information to help homeowners improve the performance of their homes—from low-cost fixes and DIY projects, to retrofitting and replacing systems, to big budget remodeling projects and new constructions. Ultimately, this course will show you how to apply green knowledge to enhance your business while also helping to create a more sustainable, healthy world. (Presented by Marion Napoleon, ABR, AHWD, e-Pro, GRI, GREEN, MRP, PSA, RENE, SFR, SRES, SRS - 12 hrs real estate credit)
Learn more and register...
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Talk Nerdy to Me: Understanding Basic Economic Concepts to Better Your Business and Beat Your Competition
April 10 (9:00 am - 12:15 pm) Eastern
Zoom Virtual Classroom; $59
There are thousands of market forces at play in determining the value of a single piece of real estate. This course explores theories behind why the market reacts the way it does and why buyers and sellers make certain decisions. The agent will gain knowledge of how the rise and fall of interest rates can have a drastic effect on home prices as well as home demand. This course will explore the tragedy of the commons in determining whether a decision is in the best interest of a single person or for the entire community. Finally, we will suggest strategies to help clients reach an agreement with their counterpart in a negotiation. (Presented by Brent Lancaster, ABR, CDEI, GRI, SRS, e-PRO - 3 hrs real estate credit, provides credit towards completion of the GRI 206 course for the Graduate REALTOR Institute (GRI) designation)
Learn more and register...
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Bias in Appraisals: What Agents and Appraisers Need to Know (DE & I Certification Program)
April 11 (11:00 am 12:00 pm) Eastern
Zoom Virtual Classroom; $17
Ohio REALTORS® supports Diversity and Inclusion, as well as a continued commitment to Fair Housing as part of its core values. Take your commitment to diversity, equity, and inclusion to the next level by achieving your DE & I Certification.
Participants who complete this certification will gain a better understanding of how to foster a more inclusive and welcoming environment and promote equity for all.
Bias in Appraisals: What Agents and Appraisers Need to Know
Can you recognize when and how bias can appear in appraisals? Can you recognize your own bias? In this session, we’ll discuss the requirements under Fannie Mae and USPAP prohibiting bias from being a part of any appraisal.
You'll come away from this session being able to:
- List the words and phrases that should never be used in an appraisal.
- Understand how a property should be evaluated based on facts.
- Identify shifts in the markets.
(Presented by Melanie McLane, ABR, CRB, CRS, EPRO, GREEN, GRI, RAA, RSPS, PSA, SRES, SRS- 1-hour real estate credit)
DE & I Certification Overview
- 10 virtual (live online) classes offered, one per month.
- Each class provides 1 hour of Real Estate Continuing Education (CE).
- Certification requires completion of 6 out of 10 classes.
-
NAR’s Fairhaven & Bias Override Courses each qualify as one of the 6 courses required for this certification.
DE & I Certification Application & Renewal
Once you have completed the required 6 classes to obtain your DE & I Certification, please submit an application to receive your certification. The certification will be valid for 2 years, due for renewal in the 3rd year following initial certification. To obtain a 2-year renewal, you will need to attend 2 qualifying DE & I classes that you haven’t participated in previously.
Learn more and register...
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Military Relocation Professional (MRP) Certification
April 15 (9:00 am 4:00 pm) Eastern
Zoom Virtual Classroom; $130
When military staff and their families relocate, the services of a real estate professional who understands their needs and timetables makes the transfer easier, faster, and less stressful. The Military Relocation Professional (MRP) certification course teaches you about working with current and former military service members to find the housing solutions that best suit their needs and take full advantage of military benefits and support.
Learn how to provide the real estate services—at any stage in the service member’s military career—that meet the needs of this niche market and win future referrals. Hone in your knowledge and skills for working with active-duty military buyers and sellers, as well as veterans with the NAR’s Military Relocation Professional Certification. (Presented by Paul Wyman, 6 hrs real estate credit, ABR elective)
Learn more and register...
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Introduction to Commercial Real Estate: What You Need to Know
April 16 (9:00 am - 12:15 pm) Eastern
Zoom Virtual Classroom; $59 - Complimentary recording included w/registration
What makes working in commercial real estate different from residential? Is the transition difficult or risky? Many agents at some point in their career consider working in commercial real estate but don’t really know all the things that make it different. This makes the transition seem difficult and risky. The truth is, there are a lot of differences and things to know. In this class, we show agents what the differences are and prepare them for how to handle them.
Whether you're new to real estate or a seasoned residential agent seeking a new challenge, you’ll gain insights and guidance for a smooth transition into commercial real estate. This class will give you the information you need to understand commercial real estate and know if it’s the right fit for you. (Presented by Josh Cadillac, CCIM, CRS, CRB, ABR, GRI, e-Pro, SFR, AHWD, CIPS, PSA, SRS, 3 hrs real estate credit)
Learn more and register...
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Marketing Strategy & Lead Generation (ABR Elective)
April 17 (9:00 am - 4:00 pm) Eastern
Zoom Virtual Classroom; $130
The Marketing Strategy & Lead Generation course takes a deep dive into how using proven networking, branding, and marketing strategies can build your real estate business.
As a buyer’s representative, you know how critical it is to employ a creative and memorable marketing approach to generate quality leads, while clearly communicating your services and value based on your buyer’s needs and expectations. But what is the best way to strike this balance? As a real estate professional, you know that lead generation is critical for growing your real estate business, but what lead generation strategies yield the greatest return?
You are about to embark on a journey where you’ll gain valuable real estate education that sharpens your skill and knowledge in the eyes of the homebuyer and gives you a practical set of tools to elevate your business.
After completion of this course you will be able to:
- Clearly communicate services and value based on the buyer’s needs and expectations
- Employ a creative and memorable marketing approach to generate leads
- Use social media and technology to effectively track and communicate with leads
- Successfully convert leads into loyal clients
(Presented by Brooke Yussim, ABR, CRS, GRI, PSA, SFR, e-PRO, SRES, SRS, 6 hrs real estate credit, ABR elective)
Learn more and register...
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Bias Override: Overcoming Barriers to Fair Housing
April 22 (9:00 am - 12:15 pm) Eastern
Zoom Virtual Classroom; $59
Overcoming Barriers to Fair Housing helps real estate professionals interrupt stereotypical thinking so they can avoid fair housing pitfalls and provide equal professional service to every customer or client. Participants will examine the history of bias in real estate, learn about the mind science of identity, study how implicit bias can result in fair housing violations, and engage in interactive exercises to enhance communication skills and business relationships with clients of all backgrounds.
Learning Objectives:
- Describe the history of bias and discrimination in real estate to understand how neighborhoods became segregated and appreciate the challenges many consumers still face because of their identities.
- Explain how implicit bias may result in violations of Fair Housing laws and industry ethics.
- Identify interventions to prevent implicit bias, identity anxiety, and stereotype threat from influencing behavior so that consumers are treated with equal concern, respect, and fairness.
- Increase personal motivation to confront these phenomena in their business and community.
(Presented by Tiffany Lobertini, ABR, AHWD, C2EX Ambassador, e-PRO, GREEN, MRP, SRS, PPS - 3 hrs civil rights credit, credit towards the DE & I Certification, required for NAR's Bias Override: Overcoming Fair Housing Certificate)
Learn more and register...
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Construction Fundamentals & Home Inspection 101
April 23 (10:00 am - 12:00 pm) Eastern
Zoom Virtual Classroom; $30
Taught by an ASHI Certified Home Inspector, this course has been specially designed for real estate agents who want to better serve their clients by understanding not only construction fundamentals but also the home inspection process. With the right knowledge and skills, you can interpret home inspection reports, identify potential problems that could require repairs and help your clients make more informed purchasing decisions. This course is a great way to add value to your services and help set you apart from other agents. (Presented by James Jones - 2 hrs real estate credit)
Learn more and register...
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Brokerage Management: Understanding Your Responsibilities
April 24 (9:00 am - 12:15 pm) Eastern
Zoom Virtual Classroom; $65
As a broker or manager, it is more crucial than ever that you understand the duties in overseeing your brokerage activities. From trust account requirements to oversight of agents and teams, your license law duties will be discussed. Additional legal topics will include social media advertising, NAR commission lawsuits, and buyer representation agreements. (Presented by Todd Book, Esq., Ohio REALTORS VP of Legal & Legislative Affairs and Stephen McCoy, Esq., Ohio REALTORS VP of Legal & Regulatory Affairs - 3 hrs broker/manager credit)
Learn more and register...
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10 Stupid Things REALTORS Do to Mess Up Their Lives!
April 25 (10:00 am - 12:00 pm) Eastern
Zoom Virtual Classroom; $45
Real estate is fun, rewarding, and interesting, but bad things can happen to good agents. We live in a litigious society, and REALTORS® need to always practice risk management. We’ll discuss some of the top things which can derail a career; from trying to please everyone and working harder instead of smarter, to carelessness and failing to plan. You'll come away from this session being able to organize your business for sanity AND risk reduction, recognize that without a plan, you are inviting trouble, and identify your areas of weakness and how you can improve them. (Presented by Melanie McLane, ABR, CRB, CRS, e-PRO, GREEN, GRI, RAA, SRES, SRS, RENE - 2 hrs real estate credit)
Learn more and register...
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At Home with Diversity (AHWD) Certification
April 29 (9:00 am - 4:00 pm) Eastern
Zoom Virtual Classroom: $99
At Home with Diversity (AHWD) is an educational experience designed to present a picture of the changing face of the real estate industry. More importantly, the class teaches REALTORS® how to work effectively with—and within—a rapidly changing multicultural market. Diversifying your clientele means learning the practical skills and tools to expand business and effectively service all cultural groups. This certification addresses issues of diversity, fair housing, and cultural differences. The course teaches you to transact business in culturally competent ways.
The At Home with Diversity Course teaches REALTORS® how to:
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Assess and understand attributes of diversity in local markets and their impact on the real estate industry.
- Understand basic competencies to earn the confidence of potential buyers and sellers, regardless of race, ethnicity, religion, gender, disabilities, familial status, or national origin.
- Build a business plan that minimizes risk and successfully services all types of clients.
(Presented by Tiffany Lobertini, ABR, AHWD, C2EX Ambassador, e-PRO, GREEN, MRP, SRS, PPS, 6 hours civil rights credit, elective for the ABR and SRS designation)
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Co-Brokerage: Taking the BS Out of Buyer Side Compensation
April 30 (10:00 am - 12:00 pm) Eastern
Zoom Virtual Classroom: $45 - Complimentary recording included w/registration
When it comes to buyer-side compensation there are a lot of questions on how it works that our industry has been forced to face head-on. In this session, we look at how to anticipate and deal with the objections and misinformation that always accompanies industry change. Agents will learn how buyer brokerage compensation works, how to get the agreement signed, why co-brokerage is important to sellers, and what changes in the interaction and questions sellers should ask. This holistic look at compensation benefits both buyer and listing agents with what they need to adapt to get business done. (Presented by Josh Cadillac, CCIM, CRS, CRB, ABR, GRI, e-Pro, SFR, AHWD, CIPS, PSA, SRS, 2 hours real estate credit)
Learn more and register...
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Intro to Sustainability and Resiliency: What REALTORS® Need to Know - Become Fluent in the Language of Sustainability!
You’ll have a huge advantage in your market when you speak with authority about a home’s sustainable features and convey the value, health benefits, energy savings and operational costs. Educate yourself with NAR’s free Sustainability 101 course.
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Commit to Combatting Discrimination with NAR’s Fairhaven
Promote fairness, equal opportunity, and integrity in real estate when you utilize Fairhaven, NAR’s fair housing training simulation for REALTORS® that uses the power of storytelling to help members identify, prevent, and address discriminatory practices in real estate.
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