The Toy Insider Launches 2023 Holiday Gift Guide, Perfect Present Wizard for Stress-Free Holiday Shopping

The Toy Insider, sister publication of The Toy Book and the trusted go-to resource for parents and gift-givers, unveiled its expert picks this week for the best toys, games, and gifts of 2023 in its 18th annual Holiday Gift Guide. Additionally, the publication launched the Perfect Present Wizard, an all-new resource which uses a five-question quiz to make gift-giving easier. Read more…

Exclusive: Monogram International Reveals Toy Fair Plans



Monogram International shared with The Toy Book an exclusive look at the products and brands it will be bringing to the show, with previews covering everything from anime to Star Wars. Read more…

Hasbro Opens Search for Best Woman-Led Toy or Game



Hasbro is looking for the next big woman-led mass market toy or game. The company has revealed the Hasbro Women Innovators of Play Challenge, which is open from Sept. 12 to Oct. 12. Read more…

Pocket.watch and Mattel Enter into Exclusive Ad Sales Partnership for YouTube



Mattel and pocket.watch have inked a deal that grants pocket.watch exclusive rights to sell advertising inventory for more than 90 Mattel-branded YouTube channels, including Barbie, Hot Wheels, and American Girl. Read more…

Just Play’s New Style Bae Dolls Feature 2D and 3D Elements



Style Bae is a collection of 10-inch dolls that have a 3D head with long locks of gorgeous hair combined with a 2D body that kids can style with seven removable outfits made of stickers. Read more…

Snap Ships Tactics Brings the Toy Brand to the Game Table

The creators of Snap Ships have unleashed a board game. The tabletop game Snap Ships Tactics is heading to retail after raising nearly $300,000 on a Kickstarter campaign. Snap Ships initially launched in 2020 with a line of toys by PlayMonster. Read more…

IMC Toys Expands Beyond Dolls with Dinobytes



IMC Toys, known for its Cry Babies brand of nurturing dolls, is expanding beyond the doll category with its new brand, Dinobytes. Dinobytes is a game with a classic battling play pattern, in which the player’s goal is to knock their opponent’s helmet off in order to win. Read more…

Aurora World Launches Toy Division



Aurora World, known in the industry for its range of plush toys, is expanding with the launch of a new toy division: Aurora Toys.The company is looking to grow its business beyond plush into several additional toy categories. Read more…

IMG Inks Licensing Deal with BOOM Studios! for Keanu Reeves’ ‘BRZRKR’ Comic



BOOM Studios! has inked a multiyear licensing agreement with IMG to create a line of products inspired by the BRZRKR comic book series. The product assortment will include apparel, accessories, collectibles, toys, and food and drink items. Read more…

Hasbro Releases Pulse Con 2023 Lineup



Hasbro’s Pulse Con is returning for another year of virtual content and product releases on Sept. 22. Hasbro will reveal more than 30 new products throughout the day alongside panels from Marvel, Star Wars, Dungeons & Dragons, Magic: The Gathering, Power Rangers, Transformers, and G.I. Joe. Read more at The Pop Insider…

Super Impulse to Reveal New Releases at Toy Fair



The experts in miniatures are revealing big surprises at this year’s Toy Fair. Super Impulse is making a return to the Big Apple this year with new products from its flagship and emerging brands: World’s Smallest, Poptaters, 3.75, Micro Figures, and Minis-in-Minis Sugar Buzz, featuring Hershey brands. Read more…

PMI Kids’ World Teams up with Toikido to Launch Piñata Smashlings Line



PMI Kids’ World is unleashing a party of fun with a new line of toys inspired by Toikido’s Piñata Smashlings Roblox game. The new products include mystery pods with more than 70 1.5-inch Smashling and Bashling figures to collect, as well as boxes with four articulated piñatas and six plushies to collect. There are also three different playsets in the line. Read more…

Schylling Readies for Toy Fair with New Reveals



Schylling is preparing to bring its portfolio of nostalgic toys to this year’s Toy Fair. The company plans to showcase popular impulse and tin toys in addition to exclusive reveals. Read more…

Eolo Toys Opens Permanent Hong Kong Showroom



Eolo’s new showroom features a larger space and will offer opportunities for retailers, distributors, and partners to network with the company. The showroom will highlight the latest releases from Eolo. Read more…

Fanhome Relaunches a Trio of Model Kits Previously Left in Limbo by Eaglemoss Hero Collector Collapse



Fanhome, the growing offshoot of De Agostini Publishing, is extending its collection of “partworks” model kits with the relaunch of three build-ups that were previously left in limbo by the bankruptcy and closure of Eaglemoss Hero Collector last year. Read more…

Little Artists Will Love These Crayola Magnetic Tiles from CreateOn



Crayola is well-known for its colorful assortment of crayons and other art supplies, but now the company is teaming up with CreateOn for a collection of magnetic tiles fit for any lovers of bold designs and fun builds. Read more at The Toy Insider…

Strider Bikes Reaches 4 Million Bikes Sold



The kids’ balance bike company revealed that it has sold more than 4 million bikes. One of the first pioneers in the balance bike space, Strider has been building lightweight, efficient, all-terrain bikes that develop two-wheeled balance, coordination, and confidence in kids since 2007. Read more…

Diverse Companies Reveals New Mass Retail Division



Diverse Companies has unveiled its newest division: Diverse Brands. This mass retail division was previously known as part of the key account division of Diverse Marketing, but more recently branched off on its own. Read more…

American Girl Opens Flagship Store in Los Angeles



Mattel‘s American Girl brand is expanding into the world of retail even further with a new flagship store in Los Angeles’ Westfield Century City. The store offers a retail experience with American Girl 18-inch dolls and accessories as well as other activities for visiting guests. Read more…

Pop Mart to Open Permanent U.S. Location at American Dream Mall



Pop Mart, the entertainment brand from Asia with a growing loyal fan base, will host a grand opening at its first permanent location in the U.S. at the American Dream Mall in New Jersey on Sept. 15. Read more…

Toys ‘R’ Us, Babies ‘R’ Us Canada Expands with 10 New Locations



Just in time for the holidays, Toys “R” Us Canada is expanding its retail footprint. The expansion will include two first-of-their-kind stand-alone Babies “R” Us Canada locations and more than 300,000 total square feet of retail space. Read more…

Youtooz Receives Funding Package from Decathlon Capital Partners



Youtooz, a company that is known for its stylized collectibles, has received a significant funding package from Decathlon Capital Partners. The new funds will be used for expanding distribution and launching new product lines. Read more…

Disney Names Louise Pentland as its Chief Counsel for Parks, Experiences, and Products



The Walt Disney Co. has appointed Lousie Pentland as its new Chief Counsel for the Disney Parks, Experiences, and Products branch, effective Sept. 15. As Chief Counsel, Pentland will be responsible for regulatory and legal matters for the Disney Parks, Experiences, and Products businesses. Read more…