ERA Newsletter | November 2021

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15th ERA Convention brings European rental industry together for first time in 2 years The European equipment rental industry came together for the first time in more than 2 years at the 15th annual ERA Convention and European Rental Awards in Amsterdam on 29 and 30 September, with over 300 people from 23 countries learning, exchanging, networking and celebrating success in the industry. Industry experts provided the participants with insights into how to use data to improve the customer experience and transform a business with digital technology, whilst the event also showcased some key ERA tools for rental companies in the areas of sustainability and cybersecurity, and gave an update on the market trends in the industry. All the presentations and photos are available here. Watch the official video here.

ERA releases new and improved Discover Rental guide to promote equipment rental ERA has released a new and improved Discover Rental guide to Europe’s equipment rental industry. The guide serves as an introduction or ‘primer’ to promote the industry to new customers and explain rental to local authorities, policy-makers and other key stakeholders. First published in 2010, the guide has been updated and relaunched to reflect the latest developments in the industry, with chapters on the financial and operational benefits of rental, the types of equipment that can be rented, how to choose a rental company, sustainability and the economic contribution of the industry. Download the Discover Rental guide here.

ERA releases ‘Rental Associations in Europe’ brochure ERA has released the ‘Rental Associations in Europe’ brochure, a guide mostly dedicated to the rental association members of ERA. This publication, prepared with the help of the ERA National Association Committee, profiles the 15 European rental associations that are ERA members.  The ‘Rental Associations in Europe’ brochure can be downloaded free of charge here.

ERA Cybersecurity Guide and CSR KPI Guidance Framework now available in 6 languages The executive summaries of the ‘ERA guide to cybersecurity leading ‎practice in the equipment rental industry’ and the ‘ERA CSR KPI Guidance Framework' are now available in Spanish, Italian, German, Dutch, French and Polish. The translations of the executive summaries aim to help the national associations make their members aware of the available information, since these tools have been prepared taking into account the needs and requirements of small and medium rental companies. Read more here.

ERA launches new project on the impact of digitalisation on rental To promote awareness, engagement and action within the ‎rental industry, ERA is launching a project on the impact of digital transformation on ‎the rental business.‎ The chief aim of this ERA project will be to raise awareness among rental companies ‎in Europe about the challenges of digital transformation and provide elements of best ‎practice on the journey to successful digital transformation. ‎ Read more here.

ERA welcomes 5 new members ERA has recently welcomed 5 new members to the association. - GemOne (Associate Member) is a telematics provider based in Belgium. - HSO Innovation (Associate Member) is a rental software provider based in the Netherlands. - Lectura GmbH Verlag (Associate Member) is a machinery data provider and publisher based in Germany. - Machine Max (Associate Member) is a telematics provider based in the UK. - MHM Group (Associate Member) is a manufacturer of generators based in Wales. Read more about the benefits of ERA membership and how to join here.

For more information: era@erarental.org | +32 2 761 1604 | www.erarental.org