Don’t Miss Out!
The UNLOCKED Conference is
less than a month away!
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Media professionals from all over the world will gather November 1-2 at the Christian Women in Media Association UNLOCKED Conference held at Springhill Suites Hotel in the Historic Ft. Worth Stockyards.
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CWIMA has announced that Sheila Walsh will be an honoree at the UNLOCKED Gala on Wednesday night. Walsh, from Scotland, is an author, Bible teacher and television host of Life Today, reaching a potential 100 million daily. She is also an international recording artist with a new single out, It is Well, with Sir Cliff Richard. Walsh’s books have sold over 5.5 million copies. They include It’s Okay Not to Be Okay and her new book, Holding on When You Want to Let Go. There will also be a celebration of the 20th anniversary of CWIMA, as well as a major announcement!
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General Session keynote speakers include Charisma Podcast Host and Ministry Leader Rosalinda Rivera and Spark Media Founder, Misty Phillip. Former Barna Researcher Brooke Hempell will provide Media Enrichment in General Session Two. Featured worship leaders at UNLOCKED will be Kezia Alford, Marina McLean, Erica Lane and Annie Donnellon.
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“We hope all of our Christian Women in Media members will choose to come to Texas for this important event,” said Conference Director Sue McGray. “This will not only be an opportunity to be inspired but to also make valuable life-long connections.” |
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Equipped to Serve - Media Tip |
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KNOW YOUR AUDIENCE
by Annette Trucke
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The world is full of voices and script. If the crafter of the message doesn’t consider who their audience is, their words may be for naught. Words carry weight when you define and discern to whom you speak.
Too often I see that Christians may speak or write in “Christianese” when they are trying to communicate, even to those who don’t have biblical knowledge or church verbiage. Recently, a sharp pastor I know published his first book. This man is a skilled communicator, but his book missed the target. He had used church language to speak to the unchurched. My heart sank. Opportunities were lost.
Do you want your voice to be heard, your words and message considered and given full impact? Know your audience. Whether it is one-on-one, standing before a crowd of hundreds, or speaking through the airwaves to millions, you must know and understand who is listening. Knowing your audience as writers is even more important as body language and nuances of intonations are not present.
Challenge yourself to take a fresh look at this topic with the questions and thoughts below.
- Know and understand the demographics of your audience. Consider: geographical influences, educational level, faith type/level, age, culture, ethnicity, political bents, interests, etcetera. Bridge the gap of understanding with language known by your audience or respectfully teach the language of your expertise. Beware of using jargon.
- Know your “whys.” God gave you the microphone or the pen for a reason.
- Storytelling connects a speaker or writer to their audience. Storytelling has and always will be a connector. Use its power to connect.
- How do you want to make your audience feel? Do you want to empower them, embolden their faith, equip, entertain, or let them know they are valued?
- Stay relevant! Our world is changing rapidly. What worked 10 years ago may not today.
- What is the mood of your audience? Even difficult topics may need some levity. Look for appropriate ways to lighten the mood or infuse it with hope.
- What is the “gift” you want to leave your audience? Knowing what they will takeaway is essential for a successful message.
To the businessperson the saying has always been, “location, location, location.” Perhaps to the communicator it should be, “audience, audience, audience.”
Annette Trucke is foremost a dream launcher and creative strategist. She comes alongside individuals and organizations to launch or realign them with their God-given visions. AnnetteTrucke.com
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Move Forward in Vision
by Suellen Roberts, Founder and President Emeritus
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Just as Paul was driven by a vision of Jesus and a mission to reach the world so are we. In our mission to reach the world through media; first and foremost is hearing from God and acting on the vision He has given us. How exactly do we accomplish this huge task? We can't do it in ourselves. It is only by walking day by day communing with the Lord for His instruction - even as Mary the Mother of Jesus sang a beautiful song The Magnificat as she communed with God. The first verse encompasses Mary's heart for God, My soul magnifies the Lord...
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God gives us natural talent to accomplish the vision He has put on our hearts. Yes, it takes His vision and the practical execution of those ideas, called work. Where God leads, He is faithful to provide all we need to accomplish the project set before us. |
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Twenty years ago, Christian Women in Media Association was birthed in prayer and stepping out in faith to allow Him to accomplish the vision He had given me. Yes, I had to pray, organize, and ask women to help to get going with no money. God answered my prayer over a period of time to see us grow into an international ministry touching lives of countless women in media.
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Most importantly we need to be led of the Spirit of God and know His voice and move forward in the vision He has given us. |
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3rd THURSDAY
CWIMA CONNECT EVENTS
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3rdTHURSDAY CWIMA CONNECT on ZOOM
Mark your calendars for December too!
THURSDAY, DECEMBER 15 - ZOOM EVENT
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Dr. Marina McLean is a Keynote speaker, Life Coach, Master Coach, worship leader, songwriter and award-winning author and television host. Dr. Marina has released four worship albums: In the Glory, Synchronized, Encounter with Worship Part 1 and Encounter with Worship Part 2.
To her credit, Dr. Marina has published two books: Appetite for Worship, that received the 2017 Christian Literary award and The Invitation, a woman's devotional published in 2018.
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Dr. Marina became a Life Coach and Master Coach, through Kemuel Christian University and is the Director of ICultiv8 LLC an online coaching program.
For community outreach, Dr Marina participates with Mona’s Heart, Purple Light Touch Foundation, and the annual Sister to Sister Breast Cancer Run.
Dr. Marina McLean has been married to Dr. Renny McLean for thirty-four years and they have three adult children. She serves as the Director of Operations for CWIMA and is an integral part of the CWIMA leadership. Among many awards, Dr. Marina was awarded the 2018 Global Media Summit Lifetime Achievement Award. To find out more, visit https://linktr.ee/drmarinamclean
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~ PRAY ~
THROUGHOUT THE WEEK
WITH YOUR CWIMA SISTERS!
NOON LIVE PRAYER
MONDAYS - WEDNESDAYS - FRIDAYS
THURSDAY MORNINGS
30-MINUTE PRAYER CALL
Weekly member devotional
& prayer time with
CWIMA Prayer Leader, Sandra Pate
9am ET - 8am CT ~ 6am PT
Email Sandra Pate for the member access code:
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The Heart of Mercy Mission (HMM) established in 2019, is a charitable division of Christian Women in Media Association. In addition to demonstrating a tangible humanitarian effort, the purpose of the Heart of Mercy Mission is to rescue, redeem and restore women through the power of Christ. God’s heart is for those who are oppressed, disadvantaged, and abused. May we reflect God’s heart by showing love and mercy to abused women globally. Donate to Heart of Mercy Mission Today!
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CWIMA CONNECT NEWS is published by the Christian Women in Media Marketing Team
CWIMA Marketing Team Leader: Lisa Burkhardt Worley
Editor & Graphic Design: Carole Brewer
Team Members: Annette Trucke, Ruth Crow, and Carole Brewer
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