Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives. |
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Bridging The Gap Between Traditional And Digital Marketing |
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Bridge the gap between traditional and digital marketing by learning how to use QR codes as part of your print marketing strategy.
The DL: Tying traditional and digital media together can be a game-changer for small businesses. The QR code is a way to leverage your print campaign’s targeted reach to bolster your social media presence. In fact, a survey by Statista showed that 45% of the 1,100 people surveyed had used a marketing-related QR code recently. QR codes help amplify the effectiveness of your marketing efforts by boosting web traffic, collecting customer data, generating customer feedback, and enhancing the customer experience when used appropriately. You will need to pay close attention to the positioning of the QR code and include an additional call to action to encourage customers and prospects to interact with your marketing campaigns.
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NFL Reportedly Planning ‘NFL Plus’ Mobile Streaming Service |
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The league currently doesn’t have a mobile streaming partner.
The DL: The NFL has consistently been the fan-favorite in viewing sports content. And so when we hear about the possibility of an NFL+ streaming service, it doesn’t come as a surprise. Why not join the ranks of all the other streamers to secure their placement within the Peacocks, Paramounts, and Disneys? Our biggest question is going to be whether advertisers will be able to stake their claim in front of that NFL audience, or if they are planning to go in the Netflix direction and block ads completely? Only time will tell, but we’ll keep our eye on this story as it continues to unfold.
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Google Unveils Competitive Tools For Search, Maps, YouTube |
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Google estimates that consumers shop across its platforms more than one billion times daily.
The DL: Google announces features to make it easier for merchants to stand out in searches based on prices, shipping costs, return information, and more. This is across Search, Maps, and YouTube. The tool helps merchants reach the shoppers who come to Google every day. The pricing insight tool helps advertisers determine whether their products are priced competitively. It offers suggested pricing along with predicted impressions, clicks, conversion, and gross profit. Advertisers can see how their product pricing compares to competitors as well as the effect of changed prices on potential revenue.
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TikTok Adds New GIF 'Library' Option To Facilitate New Creative Elements |
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TikTok has added another content creation option, with a new GIF ‘Library’ tool that enables users to select from popular animated content which they can then integrate into their TikTok clips.
The DL: TikTok has expanded its content creation capabilities for users with a new GIF ‘Library’ Tool. It allows users to incorporate animated content from TV shows, movies, GIFS, memes, and more into their TikTok videos. This addition is coming at the perfect time as reaction content via duets has been growing on the platform over the past year.
This new addition will be interesting because content creators that like this reaction style content will no longer have to wait until they come across the perfect video to react to, instead, they will be able to plan their reaction content ahead of time and can browse the ‘Library’ whenever they like. This feature just began rolling out to select users this week, so if you don’t have access to it yet, you can follow @giphy on TikTok and start brainstorming your ideas.
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Instagram's Testing A New, Full-Screen Main Feed Of Feed Posts, Stories, And Reels Content |
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It’s been on the horizon for a while, given the evolving usage trends in the app.
The DL: Testing, testing, 1-2... It's official, Instagram is testing a new fully-integrated home feed! So, what does that mean? Essentially, this would allow the platform to do away with the top Stories bar and present everything in a full-frame, swipeable UI.
The experimental feed would include regular in-feed posts, Stories, and Reels all within a singular flow. Stories themselves would be shown in a frame bar at the bottom of the display, which would allow users to swipe left to see other frames.
Instagram notes that it's a "more intuitive and logical way" to present Instagram content. It seems as if they're trying to align with the always-evolving TikTok trends. This update would also allow for algorithmic improvements based on your response to each specific post.
As of now, this is just a back-end prototype that may never see the light of day. But, given the state of its development, it probably will. Hoffmann Murtaugh will continue to keep you up to date as this develops.
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Congratulations to Jeana Decker on her promotion to an Integrated Media Buyer! Jeana has been at HM for a little less than a year and has quickly become an asset to our Activation Team. She works on both traditional and digital campaigns that range from television and radio to social media. In her new role, she will be taking a hands-on approach to broadcast buying in the Pittsburgh market and other surrounding markets as well as monitoring and optimizing the performance of her social campaigns. Jeana’s favorite part about working for Hoffmann Murtaugh is the collaborative remote environment and the ability to continuously grow professionally. |
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If you would like to pick our brains on how to navigate the evolving integrated media landscape during this time,
we'd be happy to help.
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412) 741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency based in Pittsburgh, PA with offices in Cleveland, OH, Harrisburg, PA, and Rochester, NY. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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