Having trouble viewing this email? Click here
Show Day Exhibitor Newsletter
Delivered to your inbox each morning, Show Day Exhibitor News features daily updates of what's happening during the 5 days of the show. 

If there is someone on your team that is not receiving the newsletter
and would like to, please email Wendy to be added to the list.
Attendance Update
Due to the time it takes each night to reconcile the Box Office, count e-tickets and guest tickets, the show newsletter will provide show attendance updates every few days once daily counts have been completed.

Yesterday’s attendance update will be included in upcoming newsletters.
BC Place Exhibitor Updates
Let's face it, the building was freezing today. We all experienced it, we all saw customers experience it, and we all know the impact of the temperature issue at BC Place. We heard this from all of you and show guests.

Please know that Show Management is doing everything possible to ensure the venue addresses the heating situation in the building. This became one of our top priorities today.
We have held various meetings with the venue and have escalated things to the Director of Operations this morning.

Please understand that BC Place is an open air system and that we've been assured that nothing related to the actual system is broken. We are holding meetings hourly to receive updates and ensure they are aware of the full gravity of the situation. We know this is not acceptable.

Like you, the Show Team is wearing winter jackets and gloves inside trying to stay as warm as possible. We've been assured that there will be a noticeable improvement midday today.

We thank you for your understanding and patience.

SAFETY ISSUES:

We have a few safety related items to request of you:
  • For safety reasons we ask boat displays that have anchors exposed ensure they are wrapped with some sort of padding (towel, life jacket, etc) for any anchor that is less than 7' off the ground.

  • At show closing any exhibitors that have lights as part of your display/decor, please ensure that you turn off your lights until show opening the following day.
BOOTH NUMBERS:

Final request to exhibitors located on Level 2 - to assist customers locating your booth we ask that you ensure your booth number that was placed on your back drape is visible for the duration of the show.

If your booth display is currently covering up the number we ask that you try to relocate it to a visible area such as the corner of your drapery or hang your number and S hook on a banner or similar decor item.

We often get questions at Information Booths, the Show Office and calls/emails trying to locate booths that don't have visible booth numbers. This will simply improve the experience of the customer and help them find you!

Thank you for your cooperation.
Opening Day Media Highlights

The Vancouver International Boat Show has officially launched and the headline in today’s Vancouver Province summed it up perfectly!

In advance of the event opening to the general public at BC Place, media were provided with an advance look at some of this year’s features.
MEDIA AT BC PLACE

Show Manager Amanda Henschell participated in media interviews with a number of media outlets including CTV, CITY TV, Vancouver’s Best Places, The Breaker, and Vancouver Living - setting the scene for everything people can expect to see at this year's event.


Media also interviewed artist Inna Nagaytseva from Kyiv, Ukraine who is a special guest of the Vancouver International Boat Show.

To generate funds for the Ukrainian resistance and to support her family back home, Inna is selling her watercolours, that favour her love of oceans, boats, and seascapes - and is also taking commissions for her work.
MEDIA AT THE FLOATING SHOW

CTV was among the media outlets in attendance at the Floating event at Granville Island, where a prime focus was the Princess X80 ‘Superfly’ which is making her North American debut at the Vancouver International Boat Show
2023 Marketing and Media Update
In yesterday's Show-Day Exhibitor Newsletter we provided
highlights of the public relations and media campaigns.

In this e-newsletter we continue with the 2023 Marketing Update by providing
a top-level summary of the advertising campaigns including sample ads.

As the show continues, we will highlight some of the public relations and media results.

RADIO

Commercials with a strong call to action are running on radio stations – in multiple languages - across the Lower Mainland, Fraser Valley, and Vancouver Island.
30-second spots, airing on 11 Metro-Vancouver radio stations with most providing additional on air and online coverage through contests, endorsements, and tags.

  • CKNW
  • Rock 101
  • CFOX
  • Jack FM
  • News 1130
  • Sportsnet 650
  • Virgin Radio
  • Move
  • JR Country
  • The Breeze
  • The Wave

Fraser Valley stations top up the Lower Mainland coverage
  • Star FM
  • Praise

30-second spots, airing on the following Asian and South Asian radio outlets, in language:
  • Fairchild AM1470 
  • Fairchild FM96.1 
  • AM1320 CHMB
  • Red FM

Radio coverage on Vancouver Island includes 30-second spots and contesting on:
  • The Q Victoria
  • The Zone Victoria
  • The Wolf and the Wave - Nanaimo
TELEVISION
·       
A 2-week,15-second spot on Global, BC1, CTV, CTV2 CHEK and Sportsnet Pacific

15-second spots running in Cantonese and Mandarin on both Fairchild TV and OMNI
(including ad-run in Punjabi) during NHL hockey and news programming.
NEWSPAPER
 
Comprehensive advertising package with Postmedia running in the Vancouver Sun and Province with supporting editorial content.

*Total reach: 1.67 million readers

LOCAL PRESS

Full-colour print ads and online component, in the following Black Press community newspapers:

  • Cloverdale Reporter
  • Langley Advance Times
  • Maple Ridge/Pitt Meadows News
  • Peace Arch News
  • Surrey Now Leader 
  • North Delta Reporter
  • Lower Mainland Daily Dish

*Total reach: 523,000
8 X insertions in Ming Pao Vancouver with a social media ticket giveaway and advertorial.

*Total reach: 2.47 million (based on reach of 309,000 per publication)
DIGITAL MARKETING &
SOCIAL MEDIA

Google and Bing search ads targeting people in-the -market for boats and watercraft as well as those actively looking for the show.

Programmatic banners and native ads targeting four different audiences.

*Facebook and Instagram
Projected impression total: 9.5M
The Official Digital Show Guide Directs Consumers To You
Attendees use the print and digital version of the OFFICIAL BOAT SHOW GUIDE to start planning their visit and shopping!
 
Then when they arrive at the boat show, they pick up a complimentary print copy, available at all entrances at both locations.
 
Featuring show maps, seminars, event schedules, exhibitor & product search information, the show guide is also a great tool for future reference.

The 2023 Vancouver International Boat Show Guide is published by Canadian Yachting Media, a division of Kerrwil Media Limited.

Granville Island - Be Mindful Of Docks At Your Display
As we build towards the weekend crowds, be aware of lineups and people on the docks surrounding your vessels and keep SAFETY in mind.

If you notice excessive crowding, or docks leaning to one side, please ask guests to stager themselves to prevent accidents.
 
The show team is also available to assist. Please see the team at the Show Office Tent 

Show Office - Will Call Tickets
Help us better serve your customers by bringing any customer service requests to the Show Office, including questions about will call tickets, updated badge or credential lists, at the end of the day when lines are the shortest.

That gives your boat show team sufficient time to ensure that will calls are ready and waiting for your customers when they arrive at the Show the following morning.

Please print legibly, and arrange large numbers of will calls by last name in alphabetical order to avoid processing delays.
Exhibitor's Lounge - Today's Menu
The Exhibitor Lounge is located on Level 3 in the Edgewater Lounge. Take the elevator up to Level 3 and follow the signs.

Exhibitor Lounge Menu | Thursday

Dinner Service: 4-7PM
Burger Bar: Enjoy an assortment of burgers (all beef, chicken or plant based) served on a brioche bun and a side of fries with BC Place own seasoning mix. $22.00

Available All Day: 11AM-7PM
Grab & Go: Fruit Cups, Cheese Plate, Soup/Chowder
Sandwiches: Italian, Grilled Veggie, Prime Rib & Turkey Bacon
Salad Bowls: Cesar, Chef | Pastries: Croissants; Scones, Muffins        

Thanks to Wells Fargo and Boating Industry Canada, the 2023 Vancouver Boat Show Exhibitor Lounge Sponsors.

Help Spread the Word - Digitally
JOIN THE ONLINE CONVERSATION!

Exhibitors are encouraged to engage with consumers on their social platforms.

Tell your own stories, or share the VIBS posts on your Facebook And Instagram Page. Optimize reach with the hashtags: #boatingbc, #vibs #vibs23 #vancouverboatshow # boatinglife

The Vancouver Boat Show social media conversation will be happening through out the show!
Exercise All Safety Measures & Stay Healthy!
We hope you and your staff are feeling well and exercising all safety measures such as washing your hand or using hand sanitizer often accessible to all your staff within your space.

Should you have any health concerns as the show progresses and wish to use a COVID test, they are available on the counter at the Show Office.

We wish you a great show!
First Aid Procedures At The Show
First Aid – BC Place
If an emergency requiring paramedics, please alert any of the following and identify the location.

  • Boat Show Staff Member
  • Show Office (604-678-8820)
  • Information Booth Staff
  • Show Security (entrances, exits, roving)

We will alert the venue and paramedics and direct them to the location.

If the situation is non-urgent, you can direct the individual to the Show Office, where First Aid attendants can meet them.
 
First Aid – Granville Island
Contact Ron and Dawn Goreski, the Floating Show staff at the Show Office tent.
 
Quick Links
Thanks for celebrating our 60th anniversary with us!