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“If you’re not at the table, you’re on the menu.”
—From Majora Carter’s new book Reclaiming Your Community. She was talking about physical communities but the same applies to virtual. It’s a great read about building, not fleeing your
community. |
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| Mark Your Calendar for Sept 15 |
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| Exhibitions 3.0 and NFT Cautionary Tales |
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Pencils. Check. Notebook. Check. It’s Back to Events School. Learn about a new framework for thinking about the future of virtual events with AMR’s John Donohue and Denzil Rankine who will walk you through the Exhibitions. Then learn how a classically trained artist finds happiness in the NFT world. |
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| They Really Are Having Events in the Metaverse and Yes, You Should Be Worried |
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If I didn’t have a metaverse strategy today, I’d be nervous. We’ll share ours soon. Let's just say that if you're planning next year's strategy, the metaverse needs a place in your plan.
For the moment, my advice is to use the metaverse to hold your after-parties, socialization, possibly product demos, and definitely to satisfy human curiosity. The metaverse is still too wonky and hard to navigate for most full-fledged events but a blast for brief encounters. |
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Walkin’ Shoes for Your Avatar
Just this week I attended MetaFashion Rocks, hosted by Cybershoes. Its founder, Igor Mitric Laval, a Bosnian raised wundkerind, hated the torso-less avatars. He figured out a way for you to wear shoes that give you articulated legs in the metaverse. Currently, Cybershoes work with a handful of applications including AR/VR Chat. You could try on his shoes at the show, but there were also panel discussions, which did not work out very well because of ambient noise (people yelling at their kids) and difficulties with navigation. |
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Pearly Whites
We’ve all smiled in the mirror and been thoroughly depressed with what we see. Now Perfect Corp. and Colgate Palmolive let you preview what your teeth will look like before you buy the company's product. (Read the disclaimer.) It's a try before you buy exhibit. |
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| Perfect Corp. partners with Colgate for the launch of a specialized tooth whitening algorithm that allows shoppers to simulate the results of Colgate’s Optic White Overnight Teeth Whitening Pen in seconds. Image Credit: Business Wire |
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Tuesday Night Gaming
The NFL announced Tuesday Night Gaming, a digitally-focused event with courses and competitions sponsored by professional sports leagues. The organizations are trying to attract younger audiences
and get them engaged with the franchises if not the sports themselves. It will stream on YouTube beginning this week. |
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SpinMaster in Roblox
David Kleeman, Senior Vice President of Global Trends at Dubit, wrote about his experiences watching Spin Master's Bakugan experiment in Roblox. Bakugan is a brand and the
metaverse is simply another way to experience it. Again, an event based on a property, watched as an event in the metaverse. |
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NFT Tickets for Decentraland Events
Decentraland has already enjoyed some wide success with NFTs. Now they’re working with Fanz, an already-operative dApp developed by Decentraland DAO grantees (stakeholders) that allows event organizers to issue secure and monetized
tickets for their metaverse events. This is a big deal! The metaverse is now selling tickets on a smart blockchain. |
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| Who’s the Creator of AI Art? |
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| Lewis Rosenberg’s art created by Midjourney with Lewis driving. Image Credit: VentureBeat |
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In an eloquent article in written for VentureBeat, Lewis Rosenberg looks at who should be the owner of art that is created with new programs like MidJourney and Dall-e2. No one and everyone seems to be taking all the credit. “After all,” he writes “the AI did not feel anything while creating the work. It also didn’t consider the emotions it was hoping to evoke from the viewer. It didn’t draw upon any artistic sensibilities. It did nothing that a human artist would do. Yet, it created remarkable work.”
And it isn’t the artist using the program either, argues Rosenberg. All the artist did was enter a text prompt and make some decisions. “At best, the person using the program is a collaborator,” he says.
He goes on to conclude that we all created the artwork, that is, humanity itself. “I don’t just mean people who are alive today, but every person who contributed to the millions of artifacts that generative AI systems are trained upon.”
Who’s the creator? That would us… the sum total of the things we know. Who will reap the profits? That chapter hasn’t been written yet, but Rosenberg offers a “humanity tax” as a possible answer. |
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Talk About Events with Engagez
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September 22, 2022 | 11am
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You will love what these folks have built on their immersive live streaming platform! The Digital Engagement Summit is an online gathering that will bring together over 200 senior B2B marketing professionals. They’ll be sharing ideas and best practices on what the next phase of meetings, conferences, trade shows, and webinars needs to look like in
order to be successful. The event will be 100% live online: Thursday, September 22, 2022, 11am-4pm EDT. Register today. I’ll be speaking on a panel with Michael Doyle and Margaret Launzel Pennes about how to monetize your virtual events.
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Beauty 4.0 |
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September 22, 2022 | 11am
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The web may be a beast but there’s real beauty in technology. Kacey Culliney has put together an amazing lineup of speakers for this virtual panel.
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The Observer Takes You To The Metaverse |
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September 22, 2022 | 1pm
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We’re taking Observer’s readers on a tour of rooom where they can dress up their avatars and jump into the action. The field trip to the metaverse will be preceded by an amazing panel who’ve all had their feet squarely in the metaverse and will make the business case on why you
need to be there, too. We can allow a limited number of VEG members to attend. Write to Gigi@virtualeventsgroup.org if you want an invite.
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| October 11-13 | Mandalay Bay | Las Vegas |
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| Finally, in October we’re going live at IMEX. If you’ll be there, we’d love to sign you up to be on our podcast. And we can’t wait to show you MAP Digital and rooom, the two partners who’ll
be part of the solutions ensemble in our booth. |
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All the Queen’s Memes
The Queen epitomized what it meant to serve your country, and how to do your job to the best of your ability. There will never be another like her. But that doesn’t stop web3 from cashing in on the act. Truth is the web3 world reacted to the Queen’s death by doing what they do best. Her death resulted in the creation of at least 40 meme pins, multiple NFT collections and special editions, according to Web3 is going
great, the equivalent of Mad Magazine for the web3 crowd. |
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| A skeletal tribute to the Queen. Image Credit: Protos |
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| As Molly White, the creator of Web3 is Doing Great, writes, “Is there a way to include in one's will that you don't wish to be turned into an NFT or commemorated with a 'Queen Inu' token when you die?” |
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Stifle Yourself
The editors at Gizmodo featured the perfect product for those who didn’t feel constricted enough by their VR headsets. This high-tech version of a horse’s feedbag is supposed to keep
ambient noise out and project your voice in. |
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| This contraption makes sure your words are heard in the metaverse. Image credit: Gizmodo |
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Join a social mixer event at the Optimist in on September 22 in Nashville, TN, hosted by vFairs. RSVP HERE!
Congratulations to MAP Digital on its nomination by Event Industry News. Their MAPTeam and MetaMeetings platform are finalists for the best large HybridEvents and Conference platform. |
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