TOURISM INDUSTRY NEWS & RESOURCES |
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This partner communication exists to provide updates on Sonoma County Tourism’s programs and offerings, along with additional news and resources to support Sonoma County’s tourism and hospitality industry. |
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We are looking forward to our annual meeting next week. In addition to the general meeting where we’ll provide an overview of the year just finished and look forward to programs and opportunities for FY22-23, we will have four insightful breakout sessions designed to meet the needs of our industry. You’ll gain insights about Cannabis Tourism, Sustainability/Leave No Trace programming, the Cvent platform and integrated digital marketing/media relations. All sessions will be provided by experts and representatives from each platform. We are looking forward to having our industry back in person for this meeting! It’s an opportunity to network and meet the many new tourism and hospitality industry professionals and continue to showcase programming designed to continue our recovery.
We’re also at the time of the year when our crisis planning takes center stage. Please note the upcoming sessions that will help ensure you and your businesses are ready for a crisis. While fire is top of mind, a crisis can take many forms. Preparation is essential to aptly manage any crisis. Sonoma County Tourism also has a “fill in the blank” crisis plan in the partner section of sonomacounty.com. This provides a template for a plan including insert opportunities to provide staffing roles and responsibilities during a crisis.
It’s a spectacular time of year in Sonoma County and we’re working to ensure you have the tools, resources and opportunities to bolster your business. Thank you for your ongoing partnership!
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Claudia Vecchio
President and CEO
Sonoma County Tourism
707-522-5804
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Register Today for SCT’s Annual Meeting
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Collaborate, Navigate, Elevate
Join Sonoma County Tourism on September 21 at Sonoma State University for its 2022 Annual Meeting!
Mountain climbers would say Sonoma County is in a "col," the space between two peaks, considered an excellent place for navigation. Finding our way to the next peak will take great strategy, innovation, and collaboration. This meeting will provide insights, inspiration and ways to integrate that will help your business elevate to new heights.
Hear from SCT on its plans for the year ahead to promote Sonoma County to potential visitors and stakeholders. Andrew Leary, from Leave No Trace, will join us to share updates on the innovative partnership between Leave No Trace, Sonoma County Tourism, and Sonoma County Regional Parks. We'll close the general session hearing from Kevin Jorgeson, professional climber and motivational speaker to leave us inspired for the year ahead.
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Sonoma County Tourism 2022 Annual Meeting
September 21, 2022 at 1pm
Sonoma State University Student Center Ballroom
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Registration is $40 per person. Admission to the annual meeting includes access to two of the four breakout sessions, snacks and refreshments, and wine reception. |
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Russian River Confluence Brand Launch
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The Russian River Confluence is pleased to extend an invitation to Sonoma County Russian River area businesses to join Supervisor Lynda Hopkins in a special launch event for the Confluence’s “Respect Russian River” branding initiative.
Join the Confluence on Thursday, September 29 from 11am-12:30pm at the office of Sonoma County Tourism (400 Aviation Blvd., STE 500, Santa Rosa, CA 95403) to learn about this new marketing campaign to support a healthy Russian River.
Attendees will be invited to provide input on how best to structure an effective merchandise partnership, and will receive a complimentary box of Respect Russian River merchandise. The event is free, but advanced registration is required.
Please register here by Monday, September 26. We hope to see you there!
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Wildfire Preparedness Webinar
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Sonoma County fire and emergency officials invite the public to join a live-streamed webinar at 4pm today to receive an update on current fire concerns, how the public can best prepare for a wildfire, and address community questions. The public is invited to submit questions by emailing them to publicaffairs@sonoma-county.org or by posting them in the comments area of its Facebook page: Facebook.com/CountyofSonoma. Spanish translation will be available on the County’s YouTube page: YouTube.com/c/CountyofSonoma.
Who:
- James Gore, Chair of the Sonoma County Board of Supervisors
- Chris Godley, Director Department of Emergency Management
- Ben Nichols, CALFire Division Chief
- Marshall Turbeville, Northern Sonoma County Fire Chief
- Misti Wood, Community Engagement Liaison, Sonoma County Sheriff’s Office
What: Wildfire preparedness webinar
When: 4pm, Tuesday, September 13
Where: Live on Facebook in English and in Spanish on YouTube.
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SCHA Emergency Preparedness Webinar
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In the seminar, attendees will learn best practices and receive resources and actionable plans for all segments of the hospitality industry.
The panel, consisting of Dr. Nancy Brown, Community Preparedness Program Manager at the County of Sonoma Department of Emergency Management; Kelly Bass Seibel, Vice President of Community Engagement at Sonoma County Tourism; Priscilla Abercrombie, Board Chair at COPE Northern Sonoma County; and Geoff Peters, Program Manager at CERT Citizens Emergency Response Team; will discuss preparing for different emergencies facing Sonoma County hospitality businesses, responding to emergencies and receiving updated information, and instruction on how to start the recovery process.
The seminar will be moderated by Brad Calkins, Executive Director of the Sonoma County Hospitality Association.
Learn more and register here.
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Last month in Grand Rapids, Michigan, Sonoma County Tourism’s Todd O’Leary and Frank Filice were on hand to accept the ESTO Award for top digital campaign. ESTO (Educational Seminar for Tourism Organizations) is the premier annual learning and knowledge-sharing forum for destination marketing professionals. Its awards recognize U.S. Travel destination members for excellence and creative accomplishment in destination marketing and promotion at the local and regional level.
To learn about the tactics and outcomes of SCT’s award-winning digital campaign, click here.
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Sonoma County Tourism invites you to download and help get the word out about the new Sonoma County App. This great new resource takes the vast library of content on sonomacounty.com and pairs it with new features like itinerary building to make trip planning easy and fun. This application enables users to discover thousands of unique businesses, events and experiences by location, interest or activity.
Help our visitors travel like a local and create their dream Sonoma County vacation by directing them to download the new Sonoma County App on the App Store and Google Play.
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Planting Day Project at Paradise Ridge
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Conservation Works is seeking volunteers to help support native grassland and monarch habitats by participating in a special planting event on Sunday, October 2 from 9am-noon at Paradise Ridge Winery. Volunteers will be planting native grasses and milkweed – the single most important food source for the threatened monarch butterfly!
Volunteers will meet in front of the Paradise Ridge tasting room at 4545 Thomas Lake Harris Drive, Santa Rosa, CA 95403. Volunteers are encouraged to bring a water bottle and wear sun-protective clothing, hat, and comfortable shoes.
Please RSVP here to help ensure Conservation Works has sufficient supplies on hand.
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Download and share the Sonoma County App |
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