Our features during July 2023 will focus on what nonprofits should be doing to raise awareness about what they do in their communities. Visit our website to find a list of resources to support your marketing initiatives. |
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Prioritize partnerships to strengthen your nonprofit marketing strategy |
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INHP marketing executive recommends collaboration to better connect with audiences |
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by Shari Finnell, editor/writer, Not-for-profit News
(Note: A recent study by the IU Lilly Family School of Philanthropy revealed that a significant number of Americans do not understand how their lives are impacted by nonprofits. During the months of July and August, the features in Not-for-profit News will focus on ways nonprofits can elevate their profiles in their communities as well as increase the public’s understanding of the nonprofit sector.)
For many Indianapolis residents, INHP is a familiar acronym for good reason. As an established nonprofit, the Indianapolis Neighborhood Housing Partnership has been working to increase affordable and sustainable housing for thousands of households since 1988.
Yet, even with that decades-long history, the organization relies on numerous marketing strategies and tools to increase awareness of INHP among potential beneficiaries, donors, and enterprise audiences, said Morgan Hoover, CFRE, vice president of philanthropy and marketing for INHP.
And the team also has found that establishing partnerships with other organizations is essential to expanding its reach, Hoover said. “Working with community partners is key,” she said.
By forming a partnership with La Plaza, for example, INHP has been able to reach individuals and families who may not realize resources are available to help them find housing. La Plaza is a nonprofit that supports Latino families in Central Indiana through educational programs, social services, and workforce development initiatives.
“We have a really strong partnership with La Plaza,” Hoover said. “Their customers may not know INHP, but their customers need INHP support and services. You must have trusted partners in the space that you're operating, especially if you're not known in that community.”
When seeking out partnerships, Hoover said, it’s important to identify gaps in the populations that you’re trying to reach, and then ask the question, “How can we connect with what you are doing as the trusted resource in their community?”
Consistency also is essential in developing a successful marketing program, according to Hoover. INHP focuses on having a consistent message year-round to make sure they’re reaching their audiences. “You have to be out there letting clients know they can come to you for services, including those who may or may not know that they need them,” she said.
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4 steps to proactively manage conflict on your board |
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by Charitable Allies
Eventually, every board has some sort of conflict — whether it’s a small disagreement or a large difference in the direction they want the nonprofit to take. The key to managing board conflict is to be proactive when the first signs of conflict develop, rather than waiting for it to snowball into a bigger problem. As the saying goes, an ounce of prevention is worth a pound of cure.
While every conflict is different, there are a few key principles we’ll discuss here to get you started with proactively preventing and managing conflict on your board. If you’re in need of help unraveling an issue on your board, please contact us for assistance.
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Communicate compassionately and often. Conflict in any interpersonal relationships often sprouts from miscommunication or misunderstanding between people. Ongoing silence during conflict often breeds passive aggressive behavior and resentment, so if anything, over-communicate, and ensure you’re not assuming anyone’s motives. If there is a one-on-one conflict, ensure the two people can speak with one another outside the context of the larger board meeting.
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Clarify and firmly establish roles within the board. In the early stages of conflict, it’s crucial for board officers and members to understand their role as a member of the board, and their role in any position they hold on the board. The law already establishes some of the role of the board. Following these guidelines can protect board members and the organization from liability should a major issue occur. Establish or revisit your board code of conduct and the descriptions for the roles within the board to ensure everyone is clear on their responsibilities and the boundaries. This prevents people overstepping roles or failing to accomplish their responsibilities due to ignorance of their role.
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Christel House Indianapolis has promoted Emily Masengale to CEO of Christel House Indianapolis. Masengale previously was the assistant executive director at Christel House Indianapolis. |
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Christel House International has hired Sarah Weimer as chief of staff. Weimer previously was executive director and CEO of Christel House Indianapolis. |
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Girls Inc. Indy has hired Michelle Freeman as vice president of programs. Freeman was the former director of county operations for a nonprofit community mental health center. |
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Goodwill of Central & Southern Indiana has promoted Elizabeth “Liz” Sigler to director of operations of Goodwill Nurse-Family Partnership®. Sigler previously was a nurse home visitor on the expansion team in Marion County. |
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Goodwill of Central & Southern Indiana has hired John Westfall as director of The Excel Center® West. Westfall previously served as a building administrator for several school systems, including Indianapolis Public Schools. |
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Jameson Camp has named Kelsey Singleton as development director. Singleton previously was events and development operations manager at Cancer Support Community Indiana. |
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Foster Success has promoted James Vaughn to director of marketing and communications. Vaughn previously was assistant director of marketing and communications. |
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Foster Success has promoted Hannah Milner to director of financial and health well-being. Previously, Milner was the assistant director of financial and health well-being. |
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Greenspace Assessment for Marion County report issued by SAVI provides insights on Marion County’s greenspace needs. The comprehensive index provides an estimate that can be used for potential greenspace development priority. It also suggests working with local communities to see if they want greenspace, and how and where they want it. Learn more
The IndyGo Foundation’s next Bus Pass Grants application cycle is open through July 30. Nonprofits can apply for transportation funding through this annual competitive grant process. Successful grant recipients will receive funding in January 2024. Learn more
The Kiwanis Club of Indianapolis is accepting applications from local non-profit organizations for a grant of up to $5,000 to test, launch or expand a program that directly impacts youth in Marion County. The application for 2024 funding through the Kiwanis Foundation of Indianapolis is open until Oct. 6, 2023. Learn more
Indiana Donor Network Foundation has awarded five Hoosier students educational scholarships totaling $25,000. The foundation scholarships are annually awarded to family members of Indiana organ and tissue donors, transplant recipients, living donors and others. Learn more
How are you doing in 2023? survey. We want to know how Central Indiana’s nonprofit employees are doing post-pandemic. If you work in the Central Indiana nonprofit sector, please let us know how your workplace has changed — or not changed— during the past several years. Take the survey
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Building aligned relationships webinar on Aug. 9 at noon. Learn how to create inclusive environments and establish relationships aligned to your core values. Participants will gain tools to incorporate best practices in building aligned relationships that lead to more inclusive environments. Presented by Nonprofit Learning Lab. Cost: Free. Register
Nonprofit Fundamentals session on Aug. 10 from 9:30 a.m.-11 a.m. Boards that lead with purpose are better equipped to carry out their mission. Learn the characteristics of nonprofit organizations and how they are structured, governed, and funded. Presented by Hedges. Cost: $90 for 2 attendees. Register
Writing for impact: A nonprofit professionals guide to drafting content that inspires workshop on Aug. 14 at 11 a.m. Learn about the three factors everyone should use to inform and elevate their writing: voice, audience, and tone. Lessons include skills needed to find the voice of your nonprofit, understand your audience, and pick a tone that elevates your message. Presented by Nonprofit Learning Lab. Cost: Free. Register
How to attract legacy gifts webinar on Aug. 17 from 2 p.m.-3:15 p.m. A lawyer and a former investment banker will share insights on how to attract planned gifts through wills, donor-advised funds, and other giving vehicles. Presented by The Chronicle of Philanthropy. Cost: $69. Register
Leading remote and hybrid teams pre-recorded webinar. The world of work has changed – and so has leadership. While you used to see most of all your team every day, now you are leading a team where you see some people sometimes, and others… maybe not at all. And it isn’t just your interaction with each of them – but how they interact, communicate, and collaborate has changed. Presented by HR Nonprofit Peer Group. Cost: Free. Watch
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Cancer Support Community Indiana needs volunteers to assist with the Christmas in July Half Marathon & 5k, which be hosted in downtown Indianapolis on July 28. Volunteer opportunities include setting up tents bike racks, and tables. Register
Dress for Success Indianapolis is seeking volunteers for its annual fundraiser, Stepping Out In Style, on Sept. 22 at the JW Marriott. Volunteer opportunities include registration, set-up/tear-down, wine pull host, diamond dig host, and raffle. Register
Gleaners Food Bank is seeking volunteers to assist clients during their visit to the nonprofit’s onsite food pantry. Duties include loading cars with food and directing traffic at various points. Must be at least 13 years old. Anyone under 18 must be accompanied by a parent or guardian. Register
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Three years after the pandemic outbreak, we are discovering better ways to work remotely. Building more engaged remote teams develops resilience for navigating whatever comes next.
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The Newark Museum of Art share the strategies and techniques that helped them dramatically increase the diversity of museum visitors and successfully engage local communities.
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Our sponsor marketplace serves to further connect our readers with our advertisers who are focused on serving nonprofits. To learn about each sponsor's nonprofit services, click on its logo.
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FUND DEVELOPMENT
STRATEGIC PLANNING
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BANKING/
ASSET MANAGEMENT
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Nonprofit office space in great location (Butler University area)
Indiana Interchurch Center, which is centrally located in Indianapolis at 1100 W. 42nd St., has available office spaces ranging from 200 to 1,600 square feet for 501(c)3 organizations. Free parking, utilities, high-speed internet, and shared meeting rooms are included. The facility is home to a diverse group of nonprofit and church organizations that are making an impact in the community. Contact Kris Keys or call (317) 923-3617. |
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Looking for a different work environment?: Micro-offices available
Nexus has two furnished micro-offices available and a premium suite available for month-to-month leases. The rental spaces come with free meeting room credits, access to high-speed internet, printing, and coffee. The offices are in a co-working space designed for small business owners and nonprofits that care about making a positive difference. Small micro-office rates start at $393/month.
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Executive Leadership (CEO/ED/COO)
Fund Development/Marketing/PR/Advocacy
Admin Support/Clerical
Finance/Accounting/HR/IT/Facility
Programs/Program Support
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