Digital Advertising Disclosures

The first full-service mortgage risk management firm in the United States.

August 3, 2023

QUESTION

We are going to start digital advertising soon. This is not an area that we understand well. We brought in an outside consultant for some guidance. They are good with marketing but have no experience in compliance.

I drafted the advertising policy and kept it updated. However, the section on digital marketing has to be completely revised. I need some rudimentary definitions of digital advertising and a few guidelines for disclosures.

What is digital advertising?

What are some guidelines for digital advertising disclosures?

ANSWER

For regulatory compliance purposes, I define digital advertising as a form of marketing through online channels, such as websites, streaming content, and more. My views throughout this article are meant to apply to regulatory compliance concerning mortgage banking.

Advertising compliance is tricky and highly technical, legally speaking, and it is highly regulated.

To support our clients, we offer Advertising Reviews and Marketing Compliance Reviews.

Digital ads span media formats, including text, image, audio, and video. These ads are also used for brand awareness, customer engagement, launching new products, and driving repeat sales.