MFA Longevity Market Report
News and insights from thought leaders in the longevity economy
November 2021
Dear Friends and Colleagues,
 
As Thanksgiving approaches, we at Mary Furlong & Associates have so much to be thankful for. We are so grateful for the work you do in the field of longevity and the opportunity to connect and work with so many of you.
 
There has been a bit of magic in the air this November as we have been preparing for our What’s Next Longevity Innovation Summit, which will be held virtually on December 1-2 (see below for a discount code). We can’t wait for you to learn from our many amazing presenters, including Alison Barkoff from the Administration for Community Living, Greg Olsen of the New York State Office on Aging, Nancy LeaMond with AARP, George Vradenburg with UsAgainstAlzheimers, Rick Robinson and Sasha Spellman from the new Age Tech Collaborative at AARP, and many more!
 
We are also excited about our podcasts and the amazing guests we've had, with two new episodes released this month. As a Thanksgiving bonus, you’ll receive a special apple cranberry crumble recipe from Lidia Bastianich's new cookbook if you listen to Episode 19!
 
As ever, we are so grateful for your kindness, care, and support as we work together to improve and expand the longevity market, and we wish you a very happy Thanksgiving!

Warmly,
Mary

Picture Credit: Dixie Allen
Table of Contents:
  • Register Today for the Longevity Innovation Summit
  • Two New Podcasts on New AARP Collaborative and Hope During the Holidays
  • Funding News
  • Corporate Updates
  • New Podcast for Family Caregivers
  • Events and Opportunities
  • Books, News, Reports
Register Today for the December Longevity Innovation Summit

The fourth annual What's Next Longevity Innovation Summit is quickly approaching! The virtual event, taking place December 1-2, will gather Washington, D.C. insiders and innovators from across the globe to discuss Innovation, Investments, Infrastructure and Influencers in the $8.3 trillion longevity economy. More than 300 attendees will hear perspectives on the significant changes happening in government, and will learn about successful partnerships between government, nonprofits and entrepreneurs; the future of senior housing, home care and smart homes; the digital divide and social determinants of health; innovative approaches to Alzheimer’s; investor priorities for the year ahead; and the latest research from the field.

Register now and use MFANov for a 20% discount!
Two New Podcasts: Hope During the Holidays and AARP's AgeTech Collaborative

Listen to or view the two latest What's Next Living Longer, Better, Smarter Podcasts! Episode 19: Hope and Help During the Holidays features PBS chef, restaurateur, and author Lidia Bastianich shares a dish from her new book, Lidia's a Pot, a Pan and a Bowl; Ted Fischer of Ageless Innovation explains how technology can bring joy to older adults; and Meals On Wheels CEO Ellie Hollander discusses how to help or get help.
Episode 20: The New AgeTech Collaborative explores what this new collaborative from AARP will mean for start-ups, investors, and consumers. Mary Furlong and Fred Fishkin are joined by AARP Innovation Labs' Director of Startup Engagement Sasha Spellman and VP of Startup Engagement Rick Robinson, along with a special guest, Jim Marggraff, Co-founder and CEO of Kinoo and winner of the 2021 AARP Innovation Labs’ Grand Pitch Finale. Listen now!
Funding News

  • Cambrian Biopharma raised $100 million in Series C funding led by Anthos Capital and SALT Fund to continue its research to combat aging and age-related diseases. 
  • Kayne Anderson Capital Advisors closed its latest fund, KAREP VI, with $2.75 billion, a portion of which will target senior housing.
  • Seniorly, which helps connect users to senior living communities, raised $6.5 million in Series A funding led by Formation Capital. 
  • Papa - the start-up that offers friendly visits and assistance - raised $150 million in Series D funding led by SoftBank Vision Fund 2 and announced a partnership with Uber Health.
  • Australia-based SafeWill raised $3 million in Series A funding led by Westpac’s Reinventure Fund to expand its online platform for end-of-life planning. 
  • A company that helps assess cognitive impairment, BrainCheck, raised $10 million in Series B funding led by Next Coast Ventures and S3 Ventures. 
  • Sofinnova Partners closed Capital X at €472 million, which it will use to invest globally in early-stage biopharmaceutical and medical device start-ups. 
  • Modern Age, a start-up that helps people live healthier longer, raised $27 million in Series A funding led by Oak HC/FT.
  • Switzerland-based Aktiia raised $17.5 million in Series A funding led by Draper Esprit to expand the distribution of its wearable blood-pressure monitoring system.
Corporate Updates
Caregiving and Women's Financial Security

Every day, women help take care of aging parents and other adult loved ones -- a second wave of caregiving that can have a devastating impact on their financial futures. The economic consequences for a woman caring for an aging parent directly translate into roughly $120,000 in lifetime wages lost from reducing her hours and $142,000 if she stops working all together. These factors lead to less savings and lower social security benefits. The time is now to raise awareness about the challenges women face and fight for solutions to put them and their families on firmer financial footing. Read more from Nancy LeaMond, AARP’s EVP and Chief Advocacy and Engagement Officer, on caregiving and women’s uphill battle for economic security.
GetSetUp Partners with Tivity Health to Deliver Services to SilverSneakers Members

In under two years, GetSetUp has shown tremendous growth and expansion with 22 million classes taken, over 3 million learners globally, and 460 million wellness minutes. GetSetUp further expands its learner base through its latest partnership with Tivity Health, which will offer GetSetUp to its estimated 18 million members receiving SilverSneakers through their Medicare plans. GetSetUp expands SilverSneakers' physical fitness offering by providing customized technology for older adults to join thousands of online interactive classes while socializing with peers. The partnership provides a first of it's kind holistic health offering to Medicare members with physical, mental, and social engagement.
Botco.ai Partners with VerifyTreatment

Last month, Botco.ai announced an official partnership with VerifyTreatment. Together, they aim to combine the power of AI chat and instant insurance verification technology to create a new solution that benefits behavioral healthcare centers and consumers. Botco.ai and VerifyTreatment recently co-hosted a webinar on behavioral health marketing that showcases the technology and its use cases.
LifeSite Wellness Keeps Workers and Families Safe

Since the beginning of the pandemic, LifeSite has used its LifeSite Wellness solution to help hundreds of clients keep their companies, employees, and families safe. With the federal deadline of January 4th for vaccination compliance fast approaching, LifeSite is working with leading companies of all sizes to help them track employee vaccination status, get rapid and/or PCR testing, and record/report the information for compliance. Learn more.
LifeBio Launches LifeBio Memory

LifeBio launched​ LifeBio Memory, a revolutionary life story app that blends the latest artificial intelligence and machine learning technology with voice and visual prompts to improve quality care and health outcomes in older adults. The app debuted at the LeadingAge Annual Meeting in Atlanta. The app provides an easy and efficient solution for health care and long-term care staff to enhance person-centered care for better health outcomes and quality of life of older adults.
OdessaConnect Announces the Connection Caddy

OdessaConnect is excited to launch its newest product, called the Connection Caddy - a communication tool specifically designed for memory care settings. It utilizes a simple, portable, large format TV screen to allow residents and their families to communicate and engage.
Vivo Gets $1.1M Seed Funding and Selected for TechStars Accelerator

Vivo, a platform for digitally-delivered senior fitness, has announced the completion of a $1.1M Series Seed round of funding. This round included a blend of prominent healthcare and longevity industry leaders and venture capitalists. Additionally, Vivo was selected for the 2021 class of the Techstars “Future of Longevity” Accelerator.
Give the Gift of Time

GlycanAge is excited to launch its holiday gift campaign. GlycanAge accurately measures true biological age and is the only test scientifically proven to respond to lifestyle changes. Use TIMEISAGIFT for a 20% discount on your holiday order at www.glycanage.com.
Obie Continues to Expand

Obie, the senior living resident engagement platform, continues to expand. It was accepted to the Thrive Center, which allows stakeholders to experience an interactive hands-on experience of the technology and offers educational programs facilitated and supported by the Thrive Alliance. Obie is also excited to announce its expansion into its first senior living residence in Australia - Life Care.
VitalTech Partners with Sholom at Home

Sholom Home Care, which offers Medicare-Certified and private pay home health care services, has partnered with VitalTech. By offering VitalTech's online platform VitalCare, Sholom home care will provide their patients with the ability to access care in their homes and make it easy for them to interact virtually with their care managers. This partnership was generously supported by The Legacy Heritage fund. 
Embrace Secures Pre-Seed Funding, Expands Operations

Following an oversubscribed pre-seed round, Embrace Prevention Care -- an integrated suite of tech-enabled services designed to help older adults improve their health and reduce preventable hospital stays -- is looking to expand partnerships with physician practices, at-risk providers, and payers. Organizations interested in improving patient health and reducing costs of care through a partnership, or learning more should contact Embrace by calling (978) 775-2001, or email marty.agather@embracepreventioncare.com.
Outpatient App Selected Best Care Coordination Provider

Outpatient App - which provides digital health, medical task, and care coordination - is excited and honored to announce it was selected as Corporate Vision’s 2021 Global Business Awards “Best Care Coordination Digital Health Solutions Provider - USA.” Learn more.
New Podcast for Family Caregivers Launched Nov 1

Sherri Snelling, a corporate gerontologist, CEO of Caregiving Club, and longtime MFA associate has launched the “Caregiving Club On Air” Podcast featuring caregiver wellness and well-home design news. The first episode features an interview with Joan Lunden, TV host and author on caregiving self-care and healthy aging. Listen on Spotify, Apple and Google Podcasts and find future episode guides at CaregivingClub.com.
Events and Opportunities

  • The 2022 Remote Patient Monitoring Summit will be held January 31–February 1, 2022, in Las Vegas. The summit will examine trends related to remote patient monitoring development, reimbursement, and outcomes. 
  • The National Institute on Aging has an array of small business opportunities, including for entrepreneurs, for projects addressing dementia, and others. Learn more here. 
  • The CABHI Summit 2022 will be a two-day virtual event exploring the intersection of longevity, healthtech, and business. This year’s Summit will be March 23-24. Pre-register now.
  • The 2022 Medicare Advantage Congress will be held on January 31 to February 1, 2022. It will provide health plans with information on how to get into the market or increase their current share, as well as how to prepare for a Medicare Advantage boom. 
  • Deerfield Management Company announced its second XSeed Award that will award five early stage, minority-led startups working on neurodegeneration research development projects up to $500,000.
Books, News, and Reports
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