Serving the Printing & Graphic Communications Industry in the Western U.S. |
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Michael Makin
Selected Executive of the Year
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PIASC announces the selection of Michael Makin, former CEO of Printing Industries of America (PIA), which was a national trade association representing the $150 billion U.S. printing and graphic arts industry, as it’s Executive of the Year. “Michael was chosen for this honor because his many years of tireless efforts as a champion of print, both nationally and locally, have been instrumental in overcoming numerous obstacles to keep our industry thriving,” says Lou Caron, PIASC President/CEO.
Born and raised in Montreal, Canada, Michael’s journey to his career in the printing industry was a rather unconventional one. After earning a bachelor’s degree in Journalism with honors from Carleton University in Ontario, Canada, Michael worked briefly as a television reporter and then as a public affairs officer with the Canadian government. After becoming somewhat of a specialist in media and public relations he started his association management career.
From 1995 to 2001 Michael served as the president of the Canadian Printing Industries Association. In 2001 he was recruited to come to the U.S. as COO of PIA. He was then promoted to CEO in 2002 and has served in that role for 18 years.
“I loved print from the beginning,” Michael recalls, “and still love it to this day.” When President of PIA Michael had expressed this love by being the “voice of print.” His efforts included everything from strategic planning and legislative advocacy to public speaking, authoring numerous trade journal articles educating industry members about how to successfully run their businesses, and taking action to support organizations like PIASC.
Over the years Michael has been the recipient of a variety of awards. He has been honored with the Earl Sundeen Award for contributions to education by the International Graphic Arts Education Association (IGAEA); inducted into the Ben Franklin Honor Society; and named an Honorary Citizen of the City of San Antonio. Michael loves to travel and enjoys wine…and especially appreciates opportunities to combine the two.
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PIASC receives a GOLD TRENDY Award! |
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We are excited to share that PIASC received a GOLD Award for our 2022 Helping You Bloom New Year’s Card for best in Direct Marketing Piece/Promotion. This award was given to us by Association Trends…the association for associations!
2nd place went to Texas Trucking Association and 3rd to Indiana CPA Society.
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WEBINAR: The Top 10 Sales Apps |
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Increase productivity. Reduce road time. Get organized. Apps simplify, assess, and shorten. They save, connect, and align. For sales people trying to squeeze the clock for every drop of efficiency, apps are essential. In this Short Attention Span Webinar, Bill Farquharson and Kelly Mallozzi will run you through the most valuable, most essential, and (often) free apps for sales people in areas like Productivity, Communication, Task/Project Management, and Lead-Gen.
Speakers: Bill Farquharson & Kelly Mallozzi
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Thank You to Our Sponsors! |
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How to Use Instagram Hashtags in 2022: A Guide for Marketers |
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4 Reasons for Marketers to Use Hashtags on Instagram
Let’s begin with the basics. A hashtag is a word or phrase preceded by the “#” symbol. On social media networks like Instagram, hashtags are hyperlinked. When users click or tap them, Instagram opens the related hashtag page.
But if you’re not exactly new to Instagram marketing, then you know there’s much more to hashtags than the linked pages. Hashtags can help with everything from discovery to promotion, and they can have both immediate and long-term benefits. Here’s a little more insight into how hashtags work and why you should use them.
Improve Discovery
When you search for a hashtag on Instagram, you’ll see a page that looks a lot like the #instagrammarketingtips example below. On the mobile app, hashtag pages feature a selection of top posts that have a ton of engagement. Next to that, there’s a Recent tab that shows content in chronological order and a Reels tab with relevant short-form videos.
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Shed full of equipment located in Kennewick, Washington State - Collection of antique printing equipment from a paper cutter dating back to the 1880s, platen presses dated to 1890s, a pin ruling machine, type cases etc. looking for an offer on the entire shed full. Contact Skip Novakovich at skip@novakovichllc.com or (509) 366-7858.
Want to place a classified ad? Contact Wendy Ferruz, 323.728.9500, Ext. 262, wendy@piasc.org
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Should You Have a COVID Section In Your Employee Handbook? |
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While COVID will continue to affect our workplaces for some time, we generally recommend not adding COVID policies directly to your handbook. Guidance from the Centers for Disease Control and Prevention (CDC) continues to evolve, and federal and state laws related to the pandemic will continue to change as well. And as we’ve seen with OSHA’s Emergency Temporary Standard, courts can put employer obligations on hold (or resume their effective date) unexpectedly.
Instead of making changes directly to your employee handbook, we recommend incorporating COVID-related policy updates into a separate handbook addendum, or just a packet of policies and documents that each employee will receive. This is likely to be administratively easier to maintain and should also cut down on how much time employees spend looking for COVID-related policies when they need them. Keeping these policies separate also underscores that they are temporary and will be removed at the appropriate time.
Policies in a COVID addendum or policy kit may include a work-from-home policy, face-covering policy, workplace safety rules, vaccination policy, workplace sanitation procedures and internal policy changes related to the pandemic (e.g., travel, paid time off, call-in procedure).
If you want to have a general policy related to illness that details when to stay home, whom to notify of an illness, etc., you could include that directly in the employee handbook. Just make sure that the policies there align with whatever you have included in your COVID addendum, if you have one.
Source: HR|BIZZ
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The Storied History of Newspapers |
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Do you know why some newspapers are called "gazettes," or what story the first American paper reported on? Here are some facts about the history of the newspaper.
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