Healthcare organizations have a responsibility to improve diversity, equity, and inclusion (DEI) by addressing patient cultural diversity, tackling systemic inequity, and building systems whose outcomes advance health equity. And, as house call practices provide care to populations diverse in socioeconomic status, race, ethnicity, language, disabilities, and/or gender, it is important that their providers and staff reflect the populations they serve.

“Patients, families, and caregivers are often steeped in a certain culture or environment, and they don’t always feel comfortable communicating their needs to someone who doesn’t acknowledge their diverse values, beliefs, and behaviors,” said Dana Crosby, Senior Director, Engagement and Practice Development at HCCI. “This can prevent them from receiving the best care. In addition to meeting their clinical goals of care, we must meet the patient’s social and cultural needs.”

For providers to give patients holistic care—not just focusing on the physical—they must strive to approach healthcare without conscious or unconscious bias. “To do that best,” Crosby said, “we encourage practices to have a diverse staff, that includes everyone from those providing care, to those answering phones, to those scheduling appointments.”

Crosby’s seven tips for attracting and hiring a diverse staff:

• Produce a diversity, equity, and inclusion (DEI) mission statement and strategic plan.
• Commit to embedding DEI strategies in all that you do. Make it part of your practice’s culture.
• Attract talent with branding. For example, use diverse images on your practice’s career page, website, and social media accounts.
• Create job profiles that delineate between “requirements” vs. “nice to have” attributes, do not use corporate jargon, and include a DEI mission statement.
• Develop and maintain relationships with diverse community associations, organizations, and career centers, including academic institutions.
• Use standardized and unbiased questions in the interview process.
• Conduct DEI training during onboarding. Then continue this training on an annual basis for all employees.

Learn more

• Crosby will present How to Attract and Hire a Diverse Staff that Reflects Your Patient Population at the American Academy of Home Care Medicine’s 2022 Annual Meeting in Orlando Oct. 29 at 9:10am ET.
• Join the free HCCIntelligence™ webinar The Art of Attracting, Recruiting, and Onboarding the Right Talent for Your Practice Oct. 19 at 4pm CT.
• Take HCCI’s free online course “Diversity, Equity, and Inclusion for Home-Based Care.”

4 Past Learners Tell You Why You Should Attend HCCI's Upcoming Workshops

We can tell you how important HCCI’s upcoming workshops are for those looking to start making house calls or take their existing practice to the next level. But, instead, let’s listen to your colleagues who have already attended the Essential Elements of Home-Based Primary Care (HBPC)™ Workshop (next scheduled in San Diego Nov. 10-11) and the Advanced Applications of Home-Based Primary Care (HBPC)™ Workshop (set for Dallas Dec. 1-2):

Essential Elements of HBPC™

“HCCI’s Essential Elements of HBPC™ workshop was the first conference I attended in literally decades in which the entire conference was worth my while.” — Stephen Sorsby, MD, MHA, Assistant Professor, University of Arkansas for Medical Sciences

“Great opportunity to meet a passionate, knowledgeable group of people already revolutionizing the future of health care and meeting the needs of the vulnerable.” — Gusti Labatte-Deneau, AAPRN, ANP-BC, ACHPN, CDP, Exceptional Care Choice, LLC

“These workshops always reinvigorate me and the work we do... it is so motivating to see all the great work being done around the country...” — Thomas Mallidi, MD, AMITA Housecall Physicians

See what everyone is talking about by registering for Essential Elements of HBPC™ here and Advanced Applications of HBPC™ here.

The Art of Attracting, Recruiting, and Onboarding the Right Talent for your Practice

Wednesday, October 19, 2022, 4pm – 5pm CT

Objectives:

• Describe how to use branding and communication to establish your practice as an employer of choice.
• Identify tools and resources that attract the right talent for your practice.
• Discuss the importance of documenting and implementing an effective onboarding process.

Presenters:

• Dana Crosby, Senior Director, Engagement and Practice Development, Home Centered Care Institute
• Paul Chiang, MD, Senior Medical and Practice Advisor, Home Centered Care Institute, Medical Director, Northwestern Medicine HomeCare Physicians

HCCI will also have two presenters at the AAHCM meeting:

• Dana Crosby, Senior Director, Engagement and Practice Development, HCCI, will present How to Attract and Hire a Diverse Staff that Reflects Your Patient Population at the meeting on Saturday, Oct. 29 at 9:10am ET.
• James Warda, Vice President, External Affairs and Business Development, HCCI, will present Driving Practice Growth Through Marketing & Media Relations – Promoting your Practice & Home-Based Care in your Community on Saturday, Oct. 29 at 9:10am ET.

The C-TAC Summit will be an immersive, single-track experience of talks, panels, interviews, and roundtables. Learn more here.

HCCI relies on the support of individuals, corporations, and foundations to sustain our programs. Would you like to join our generous partners below in helping us ensure those in need of house calls get them? If so, please click here to make an individual donation. For organization-level opportunities, please contact James Warda, Vice President of External Affairs and Business Development.